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Grow Time
January 2022

News

Big announcement coming Jan. 14!
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We have a big announcement in the works, and we're so excited! Come Jan. 14, you'll learn about our big plans to help you:

  • Retain past borrowers 
  • Grow relationships with real estate agents
  • Drive referral business to keep your pipeline full

We'll send an email as soon as we go live, and trainings have already been scheduled. This is going to be big!

New Content

PowerPoint presentation
first time homeowner presentation

Presentation: First-time Homeowners

Hosting live events is a great way to grow your pipeline, and we've created a quick and easy presentation for your next event with first-time homeowners. But wait, there's more! We've also created a social post and series of emails to promote your big event.

To get a version of the powerpoint branded (or co-branded) with your information, reach out to your account executive. They can also help set up an event page and deploy the digital awareness campaign.

Social posts and flyers
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Flyer and Social Post: Don't let your credit get you down

Caption:
It may be possible to get into a home of your own, even with a low credit score or past credit challenges. Call or text me today to see what you could qualify for!
Not all who apply will qualify. #castlecookemortgage #homeloans #fhaloans

The social post is available in the Forge here. The flyer is available in the flyer gallery of the Forge.

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Social Post: Don't get tricked out of your money

Caption:
Beware of bad actors when you’re working to improve your credit score. To learn more about credit, visit our blog collection at https://www.castlecookemortgage.com/blog/tag/credit-score  #castlecookemortgage #fico #homeloans #creditrepair

The social post is available in the Forge here.

 

Video

Commercial: You Don't Have to Go it Alone

Caption:
Tried working with online lenders and virtual real estate agents, just to lose bidding wars—or worse yet, kiss your earnest money goodbye? At Castle & Cooke Mortgage, we're not therapists. But we are here to help every step of the way. #castlecookemortgage #firsttimehomeowner #homeloans #refinance 


See landing page and posting instructions below. Access the MP4 file in dropbox.

Scheduled posts
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Social Post: National Law Enforcement Appreciation Day, Jan 9.

Caption:
Thanks to all those who serve our communities and keep us safe! #LawEnforcementAppreciationDay #castlecookemortgage

Available in the social only subscription in the Forge.

January 17 - MLK-01

Social Post: Martin Luther King Jr. Day, Jan. 17

Caption:
“Be a bush if you can’t be a tree. If you can’t be a highway, just be a trail. If you can’t be a sun, be a star. For it isn’t by size that you win or fail. Be the best of whatever you are.” —Martin Luther King, Jr. #MLKDay #castlecookemortgage 

Available in the Forge at this subscription.

January 28 - Data Privacy Day-02

Social Post: Data Privacy Day, Jan. 28

Caption:
It's Data Privacy Day, and a good reminder to keep your online info secure! #PrivacyAware #castlecookemortgage

Available in the social only subscription in the Forge.

Tuesday Tidbits

The Tuesday Tidbits subscription is live for all loan originators and their connected Facebook pages (unless you've specifically opted out), and it's a great way to cultivate your contacts and connect with them on a weekly basis. Here's what's your followers will see this month:

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Tuesday Tidbit: Homeowner resolutions

Caption:
Want to be a better homeowner this year? The power is in your hands! #castlecookemortgage #homeownership #resolutions #happynewyear

Available as part of the Tuesday Tidbits subscription.

Tuesday Tidbit_blog

Tuesday Tidbit: Healthy outdoor activities

Offer a quick list of fun outdoor activities for families.

Available as part of the Tuesday Tidbits subscription.

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Tuesday Tidbit: Best ROI on renovations

Find out which home renovations bring the most bang for the buck.

Available as part of the Tuesday Tidbits subscription.

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Tuesday Tidbit: Ready to fall in love with a home? Practice safe shopping

Read about why you should get pre-qualified BEFORE you find a home to fall in love with.

Available as part of the Tuesday Tidbits subscription.

 
Video posting instructions

Follow the instructions below to use the great video assets your marketing team has created for you. If you need more assistance, contact your marketing account executive or watch this video walkthrough.

  1. Download the video to your computer by navigating to the provided dropbox link and clicking the Download button in the top left corner.
    1. Save it to a folder you can quickly access such as your desktop or downloads folder.
    2. You want to make sure you download this video because that way it will autoplay in your readers' newsfeeds!
  2. Log in to your Facebook Business page.
  3. Click Create Post in  Facebook.
  4. To add the video, click on the green image button in the new dialogue box (the button will say Photo/Video when you hover your mouse over it). A new window will open.
  5. Click the plus sign and locate the video in your files. Click Open.
  6. After your video is uploaded, copy and paste the approved caption.
    1. IMPORTANT! In the hyperlink in the above caption, you MUST replace First_Last with your name so the link goes to your customized page! A few examples:
    2. Test the custom link in your browser before posting. If you need help, please reach out for assistance.
    3. If you have more than two names, please reach out to your marketing account executive because the customizer might be a bit finicky.
  7. Click post 
Instagram posting instructions

Instagram is more and more popular for loan originators company-wide, and we encourage you to use all the below assets on your own Instagram page! Here's how:

  • Right click on the image you want to use
  • A menu will appear. Click Save Image as ...
  • A new dialog box will pop up. Choose the filename and folder you prefer
  • Open instagram.com in a browser and click the button
  • Choose your photo and click Next in the top right corner of the dialog box, following instructions along the way


Note: You can find approved caption copy in the Forge (or next to each post below), or can write your own. We highly recommend using the following hashtags, and others as you see fit:

  • #castlecookemortgage
  • #homeloans

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to your marketing account executive. Happy posting (and please follow us—we promise to follow back)
 
Additional CCM:Mobile video training

Watch this brief overview of using the site as a loan officer.

Watch this walkthrough of a borrower's experience doing an application so you can better understand how you recieve notifications about the app and the loan in your pipeline.

More great training opportunities for your agents!

It's a new year, and we're excited to offer new courses that will help your real estate agents reach their goals!

Jan. 13-14: Agents can redefine their ‘normal’ and reinvent the way they represent sellers with Seller Representative Specialist certification from Dynamite Production. The two-day course will be on Zoom.

Jan. 26-27:  Agents and  their  staff can enroll for REPA, a comprehensive two-day online certificate course that provides an intensive introduction to the real estate business and to the specific ways support staff can become valuable assets to their employers.

If you haven't already, send your real estate agents to our Business Development and Sales Training page to register. The classes are heavily discounted for your agents when they sign up using the code CCMROCKS.

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We want to hear from you!

Your culture committee (a collaboration of executives, marketing, and HR representatives) has created a new email designed to receive feedback from the field, and you can access it at suggestions@castlecookemortgage.com.

Please send suggestions on:

  • How to embody the Castle & Cooke Mortgage values as a company or team
  • How to foster relationships of employees or communities
  • How to save the company money
  • How to help Castle & Cooke Mortgage be more efficient

Watch this space!

Your Marketing team is hard at work creating new flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Bookmark this page, and check back often!

mortgagememe_social

Mortgage Meme: Stressed out by multiple offers on your dream house? Let your loan officer help

Caption:
Found your dream home, but worried about other buyers making a better offer? There might be ways I can help. It starts with constant communication with you AND your agent, every step of the way.

 
You get a smoother process, a better experience, and better odds in bidding wars! Contact me to get started (before you start putting offers on the table).
 
#castlecookemortgage #mortgagememes #realestate #realestateproblems
 
Available here in the Forge.
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Social Post and Flyer: Kick confusion to the curb!

Caption:
Buying at today’s low, low interest rates could help you afford more, even in this hot housing market. When you’re ready to see what you could afford, give me a call!

#castlecookemortgage #homeloans #firsttimehomeowners

 
The social post is found in the Forge here and the flyer can be found in the Forge's flyer gallery.

 

 

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