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Grow Time
March 2022

News

Fast shipping on branded swag from the Armory
branded spatula-1

Some items from the new Armory have to be custom-made, but some popular favorites are available for speedy delivery!

If you need an easy giveaway at a golf event or open house, consider a branded aluminum bottle opener. You could also help your attendees up their grilling game with a one-of-a-kind spatula and stay hydrated with a sweet water bottle.

Browse oodles of options for your branch at armory.castlecookemortgage.com. To buy branded items on your own, visit the credit card site.

Browse one-page loan summaries in CCM Connect

Your top notch Training department went the extra mile last month to bring you one-page loan product summaries in CCM Connect.

Note: These documents are for your information and are not intended to be shared with borrowers or industry peers. For marketing assets to promote these programs, please contact your marketing account exec.

New social media headers

Does your social media header image need a refresh? We have good news! Designer Brittnee Talley has created a series of new options for the field, including options you can replace each season.

Find the gallery in CCM Connect or Sharepoint. Then, if you need help uploading your image of choice, contact your marketing account exec.

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New Content

Social posts and flyers
taxreturn_social2

Flyer and Social Post: Turn your tax refund into a down payment

Caption:
If you're getting a big tax return this year, we have good news! With home loan options from Castle & Cooke Mortgage, that could be enough for a down payment. Contact your loan officer to see if you qualify! #castlecookemortgage #homeloans #mortgagememes 

The flyer is available in the flyer gallery in the Forge, and the social post is available here.

Mortgage Myths_social_forge (standalone)

Flyer and Social Post: Don't fall for these mortgage myths

Caption:
There's a lot of misinformation out there about mortgages, but don't fall for it! You may be qualified to get into a home, even if you've had past credit challenges. Learn more at https://www.castlecookemortgage.com/blog/debunking-credit-myths. Then, call me for details! Certain limitations apply. Not all who apply will qualify.
 
#castlecookemortgage #homeloans #mortgagemyths #bankruptcy #firsttimehomeowner
 

The flyer is available in the flyer gallery in the Forge, and the social post is available here.

HFH_social post

Flyer and Social Post: Homes for heroes

Caption:
Special home loan programs are available for our nation's heroes, including military personnel, law enforcement, educators, first responders, and health care professionals! Contact me today to uncover your options for your piece of the American Dream!
 
#castlecookemortgage #homeloans #realestate #mortgage #lender #home #firsttimehomebuyer #newhome #househunting #cleartoclose #homesweethome #loanofficer #welovewhatwedo #mortgagewhisperers
 

The flyer is available in the flyer gallery in the Forge, and the social post is available here.

Debt consolidation refinance campaign

Last month, your Marketing team assembled a company-wide campaign to promote cash out refinance loans for debt consolidation.

Your borrowers have already received texts and emails. At your convenience, you can post the following on your own social platforms, available here in the Forge.

home worth_social

Social Post: How much is your home worth?

Caption:
Call me to find out. #castlecookemortgage #homeloans #debtconsolidation #refi
 

This social post is available here.

drowningdebt_social

Social Post: Drowning in debt?

Caption:
Drowning in debt? Your home’s potential equity may be the solution. #castlecookemortgage #homeloans #refinance #debtconsolidation
 

This social post is available here.

hidden savings_social

Social Post: Hidden savings account

Caption:
Call me to find out.
#castlecookemortgage #homeloans #homeequity #refinance
 

This social post is available here.

New venture program social posts

These new social posts will help you connect with potential investors.

All six social posts along with Compliance-approved captions are available here in the Forge.

investor loans available
Venture Social Posts - Updated Feb 18-02
hot rental market
loans for unusual circumstances
relaxed requirements
recurring revenue
Slide deck for first-time homeowners

 

fthb slide deck

New homeowners have a lot of questions, and you can answer them over lunch with our new slide deck! Contact your marketing account exec for a branded (or co-branded) version.

Then, ask about assets for social media events and posts to help make your event a success!

Available posts
chooseone_social

Social Post: You can only choose one house

Caption:
If money were no object, which house would you choose?  
#castlecookemortgage #homeloans #mortgagememes #dreamhome
 

The social post is available here in the Forge

TFW_social

Social Post: TFW you close a loan in 8 days!

Caption:
It's not that we close every loan in eight days, but it does happen sometimes! Call me today to find out how it works. P.S. Our legal department asked us to remind you that Castle & Cooke Mortgage, LLC, cannot guarantee closing time frames. #castlecookemortgage #homeloans #mortgagememes #TFW
 

The social post is available here in the Forge

stats_social (1)

Social Post: More than 78k families helped by Castle & Cooke Mortgage!

Caption:
The numbers are in for 2021, and we've helped more than 78,000 families find their way home since we got our start as a company 16 years ago! Sincere thanks to all our borrowers for trusting us with the biggest purchase of their lives, and thanks to all our industry partners for making it possible. We couldn't do it without you! #castlecookemortgage #homeloans
 

The social post is available here.

Military Thanks-01

Social Post: Thank you veterans

Caption:
This month we are so grateful to all the men and women who serve our great nation, and proud of the U.S. military veterans among our own ranks. #thankyou #usa #veterans #freedom
 

This social post is available here.

LDP_social-2 (1)

Social Post: Down payment assistance

Caption:
First-time buyers, did you know down payment assistance programs could help you get into a home of your own (even if you don't have a lot of cash on hand)? Contact me today to find out about options in your area. #seizetheday #castlecookemortgage #homeloans #firsttimebuyer
 

You can find the flyer in the flyer gallery of the Forge, and the social post is available here.

Scheduled posts
Daylight saving_social-spring forward-01

Social Post: Daylight Saving Time (post on March 12)

Caption:
Love it or hate it, don't forget to change your clocks tomorrow! #daylightsavingtime #castlecookemortgage #homeloans #spring

Available in the daylight saving subscription in the Forge.

Pi Day_social

Social Post: Pi Day, March 14

Available in the social only subscription in the Forge.

St. Patricks day_social

Social Post: St. Patrick's Day, March 17

Caption:
When you work with a loan officer from Castle & Cooke Mortgage, you don't need the luck of the Irish!
#castlecookemortgage #homeloans #stpatricksday

Available in the St. Patrick's Day subscription in the Forge.

Spring Equinox_social

Social Post: Spring Equinox, March 20

Caption:
If spring hasn't sprung yet, those early blooms are just around the corner! #castlecookemortgage #homeloans #equinox #spring

Available in the social only subscription in the Forge.

Tuesday Tidbits

The Tuesday Tidbits subscription is live for all loan originators and their connected Facebook pages (unless you've specifically opted out), and it's a great way to cultivate your contacts and connect with them on a weekly basis. Here's what's your followers will see this month:

ides of march tuesday tidbit

Tuesday Tidbit: Ides of March

Caption:
Beware the Ides of March! By which we mean, beware of home repair and maintenance costs (before they add to your debt). It’s best to budget 1-3% of your home’s value every year. #castlecookemortgage #homeloans #homerepair #houseDIY #budget

Available as part of the Tuesday Tidbits subscription.

buying points tudseay tidbit

Tuesday Tidbit: Buying points

Caption:
Interest rates may be going up, but you may be able to pay less over the life of your loan with a strategy called buying points. Give me a call and I'll be happy to explain the details! #castlecookemortgage #homeloans #interest #mortgagetips #budget #firsttimehomeowner

Available as part of the Tuesday Tidbits subscription.

pass fail contingency tuesday tidbit

Tuesday Tidbit: Pass/fail inspection contingency

Caption:
It's a seller's market, and that means you may be competing with other buyers on the home of your dreams. One way to ease sellers' minds is to use a pass/fail contingency on your home inspection. That way, you'll feel safe knowing you aren't buying a lemon and the sellers won't worry about price renegotiation down the line. Talk to your real estate agent for details. #castlecookemortgage #mortgagetips #sellersmarket #realestate

Available as part of the Tuesday Tidbits subscription.

final payoff quote tuesday tidbit

Tuesday Tidbit: Final payoff quote

Caption:
If you’re refinancing your home loan, make sure you get a final payoff quote before closing so you don't end up owing money to both banks. #castlecookemortgage #mortgagetips #refinance #cashout

Available as part of the Tuesday Tidbits subscription.

FICO

Tuesday Tidbit: old bank accounts

Caption:
One of the metrics that makes up your credit score is account history. The longer you've had accounts open, the better your score. I'm not a credit counselor, but I can help you find out where you stand and give you tips on preparing to buy your first home.  #castlecookemortgage #mortgagetips #FICO

Available as part of the Tuesday Tidbits subscription.

Instagram posting instructions

Instagram is popular for loan originators company-wide, and we encourage you to use all the below assets on your own profile! Here's how:

  • Right click on the image you want to use
  • A menu will appear. Click Save Image as ...
  • A new dialog box will pop up. Choose the filename and folder you prefer
  • Open instagram.com in a browser and click the button
  • Choose your photo and click Next in the top right corner of the dialog box, following instructions along the way

Note: You can find approved caption copy in the Forge (or next to each post above), or can write your own. We highly recommend using the following hashtags, and others as you see fit:

  • #castlecookemortgage
  • #homeloans

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to your marketing account exec. Happy posting (and please follow us—we promise to follow back)!
 

Additional CCM:Mobile video training

Watch this brief overview of using the site as a loan officer.

Watch this walkthrough of a borrower's application experience so you can better understand how you receive notifications about the app and the loan in your pipeline.

More training opportunities for your agents

 We love our real estate agents, and they love continuing education! Remind your industry peers about these upcoming classes.

ABR® Designation

Accredited Buyer’s Representatives (ABR®) stand for the benchmark of excellence in buyer representation. What’s their key to success? They know you can’t count on the market—you have to count on your skills. ABR® education provides the expertise you need for an edge in serving today’s home buyers.

  • March 17-18, 2022
  • 9am-5pm
  • Location: Online via Zoom
 
AT HOME WITH DIVERSITY® (AHWD)

The At Home With Diversity® course will prepare you to work effectively with—and—within today’s increasingly diverse pool of homebuyers. Real estate professionals who adapt to increasing cultural diversity in the market and who wisely plan to meet the needs of diverse clients gain a competitive edge and are able to expand opportunities.

  • April 7, 2022
  • 9am-5pm
  • Location: Online via Zoom

 

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Utah CE Extravaganza

This amazing 6-course, 18-CE Credit Extravaganza was originally scheduled for August 2021. We have saved your seat from when you have previously registered. If these new dates clash with something on your calendar, please let our team know and we will work with you as much as possible!

  • March 23-25, 2022
  • 9am-4pm
  • Location: Online via Zoom

If you haven't already, send your real estate agents to our Business Development and Sales Training page to register. The classes are heavily discounted for your agents when they sign up using the code CCMROCKS.

We want to hear from you!

Your culture committee (a collaboration of executives, marketing, and HR representatives) has created a new email designed to receive feedback from the field, and you can access it at suggestions@castlecookemortgage.com.

Please send suggestions on:

  • How to embody the Castle & Cooke Mortgage values as a company or team
  • How to foster relationships of employees or communities
  • How to save the company money
  • How to help Castle & Cooke Mortgage be more efficient

Watch this space

Your Marketing team is hard at work creating new flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Bookmark this page, and check back often!

live here until

Mortgage Meme Social Post: You get to live here with your third @

Caption:
Who are you stuck with?

.

#castlecookemortgage #homeloans #mortgagememes #dreamhome #castleculture #thecastleiscalling #realestate #mortgage #lender #home #firsttimehomebuyer #newhome #househunting #cleartoclose #homesweethome #loanofficer #welovewhatwedo #mortgagewhisperers

Available here in the Forge.

Video Social Post: What does home mean?

Caption:
At Castle & Cooke Mortgage, home means so much more to us than a place to hang your hat. #castlecookemortgage #homeloans #companyculture #missionstatement

The social media friendly version of this video is available for download here.

veterans_social-newfoto-01

Flyer, Email and Social Post: New cash out refinance options for veterans!

Caption:
Breaking news for VA loans! We can now offer cash out refinances on up to 100% of your home's value. Call or text me before rates go up! #castlecookemortgage #valoans #veterans #homeequity #cashoutrefi

Email is available here and social post here in the Forge. The flyer is available via the flyer gallery of the Forge.

 

 

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