Marketing that works for you, not the other way around
At Castle & Cooke Mortgage, marketing isn't overhead.
It's a fully-staffed, company-funded profit center led by one of the top 50 marketers in the world and dedicated to helping you grow.
Schedule A Call With Our Marketing Leader
What we're built for
The most LO-centric marketing team in the industry
We show up. Our team is in the field — in branches, sales meetings, agent expos, even industry conferences — staying close to loan officers and market conditions so everything we build is designed for what's actually happening right now. And unlike some lenders, nearly everything marketing-related is company paid.
Our team is driven by four core objectives that influence everything we do:
Increase market share
Increase LO production
Strengthen LO recruitment & retention
Nurture agent & builder relationships
Proven results
- 1,400+ funded loans totaling more than $440M in volume closed through marketing-led campaigns and automation
- Over 8,800 miles traveled for personalized, in-person training and support for loan officers and real estate agents
- More than two million brand impressions across social media platforms
- New and improved website optimized for SEO/AEO/GEO and lead generation
- Selected by Homebot to lead, develop, and continuously advise the Total Expert integration for use industry-wide
- Complete brand overhaul for a modern, consistent look that drives action
- First and only in-class monthly marketing toolkit with daily social content and automated lead emails
- Head of marketing recognized among HousingWire's Top Marketing Leaders, Most Influential mortgage Executives by Mortgage Executive Magazine, Top 50 Marketer in the World by OnCon, and Sales/Marketing/PR Trailblazer by the Progress in Lending Association
Third-party validation
What industry leaders say about our marketing
Homebot and Total Expert don't feature just any customer. These case studies and awards reflect real results from the way we've built our marketing operation at Castle & Cooke Mortgage.
Homebot
Customer story
How Castle & Cooke Mortgage drives 1 in 4 loan originations through Homebot
Total Expert
Case study
A streamlined tech stack improves Castle & Cooke Mortgage's bottom line
Scott Kirkessner, VP of Marketing & Business Development, Castle & Cooke Mortgage
Total Expert featured Castle & Cooke Mortgage's marketing approach as a model for how a streamlined, integrated platform reduces friction, improves loan officer adoption, and drives measurable production results.
Read the full case study →Total Expert
Expy Award — The Conductor
How Castle & Cooke Mortgage turned data into action to win the Conductor Expy
The Conductor award honors organizations that have mastered using data to drive meaningful customer action. Total Expert recognized Castle & Cooke Mortgage for the way its marketing team orchestrates automation, segmentation, and insights into measurable loan officer production.
Read the spotlight →Homebot
Featured article
How to leverage mortgage automation to fuel your team's growth
Homebot tapped Castle & Cooke Mortgage's marketing team as a reference point for how automation can be built around loan officer behavior rather than layered on top of it — a practical look at what that model actually produces.
Read the article →Five star marketing menu
What's on the table
Ready-to-launch tools and services designed to help you grow your book of business, stay top of mind, and close more loans — most of it fully company funded.
Company paidIn-House Marketing
No agencies, no outsourcing, no gig-workers. Everything we do, we do ourselves.
Monthly marketing toolkit
Grow Time provides daily social content, business development tips, and automated emails to leads, funded clients, and agents.
Agent & builder support
Access to co-branded single property websites, listing flyers, open house kits, homebuyer guides, and more.
On demand
Can't find it? We'll make it. Flyers, landing pages, emails, social posts — built around your market.
Client intelligence
Monthly home equity reports, rate drop alerts, refi opportunities, and credit improvement data.
Set it and forget it
Emails and texts that keep you top of mind and your borrowers informed without lifting a finger.
Early warning
Know when borrowers in your servicing portfolio request a payoff within 24 hours, or when those in your pipeline get their credit pulled by a competitor.
Pipeline Patch
We can identify and download your loan history going back to 2017 and send postcards announcing your move to Castle & Cooke Mortgage.
Reputation management
Automated communications driving clients directly to your Google Business Profile and/or Zillow.
Cutting-edge tech stack
Powered by Homebot, Total Expert, nCino, and RETR.
Buyer experience
Help buyers navigate listings, arrange showings, and filter based on pre-qualification.
Closing experience
A memorable gift upon closing: personalized bamboo coasters or a serving board.
Event support
Swag, planning, even staffing.
Branch growth
For Branch Managers ready to grow, we work with HR, sales leadership, and execs to identify and market to top producers for your team.
Adwerx — $120/month
Curated web ads targeting your clients and anyone shopping for a home in your area. New loan officers get one free year to hit the ground running.
We'll cover your first year of Adwerx to help you hit the ground running!
Homebot agent access — $10/month per agent
Agents use Homebot to nurture buyers and deliver home value reports — with all financing sections leading back to you.
Refi Radar — cost varies
We identify refinance opportunities nationwide and send postcards positioning you as the go-to choice.
I love utilizing Grow Time because of the great ‘timeframe specific/appropriate’ content and themes provided each and every month. The content is relevant and top notch and is very easy for me to schedule out an entire month’s worth of social media posts in literally minutes. It usually takes me 20 minutes or less to schedule out a month’s worth of posts. I love the direct communication emails sent out to past clients, current leads and prequals as well as realtors. It helps to keep me top of mind and look knowledgeable in the process.
Grow Time is essential to helping grow my business and cultivate future relationships. I’d be lost without it.
- Ed Jarosik, Branch Manager, NMLS #470809, Grand Island NE
Grow Time is akin to my Morning Protein. It gives me the foundation, ideas, creativity, graphics, prompts, discipline for all things Marketing. I can't imagine my professional life without it.
- Suzi Boyle, Branch Manager, NMLS #37810, Boise ID
Grow Time is an excellent monthly publication that our marketing department provides for our loan officers. This has updated marketing materials each month, as well as a detailed marketing plan for the month. This not only includes email and social media suggestions, but they also use data analytics within our marketing platform to help set up groups in our database that we may want to be targeting.
- Bryce Magill, Branch Manager, NMLS #38311, Blair NE
Working with Grow Time and our marketing department has been a great experience. Their social media messaging is creative, professional, and consistently helps keep us connected with clients and business partners. It represents Castle & Cooke Mortgage as first class!
- Steve Luzzi, Branch Manager, NMLS #1548767, Tempe AZ
Using Grow Time along with Total Expert been a huge benefit to my business. The systems help keep my marketing organized, consistent, and in front of clients on a regular basis. The automated follow-up to monthly campaigns ( emails and social media content), has helped me stay connected with past clients , new clients, and referral partners ( new and existing). A big part of the success comes from Scott Kirkessner and the work he puts into facilitating our monthly marketing. Scott does a fantastic job making sure everything runs smoothly, stays on schedule, and gives us the tools we need to continue growing our business. The combination of Grow Time, Total Expert, and Scott’s support has made a noticeable impact on my business.
- Beth Yount, Branch Manager, NMLS #1294636, Springfield MO
What can I say about Grow Time? For many years, I have wanted to have consistent and meaningful content to post on my business social media platforms, but struggled to do it well or daily. By regularly having professionally curated content scheduled and posting to all the platforms I use, it has allowed me to focus on the other avenues I do for offline marketing activities while still remaining relevant to the online social algorithms. I can’t say enough good things about the “set it and forget it” integration we have with Total Expert. Keep up the great work!
- Brett Carman, Branch Manager, NMLS #1595757, Frisco TX
Grow time is the best thing in my 40 plus years in the mortgage business. The comments that I receive from everyone is outstanding. Thank you so much for having it for us.
- Jon Copeland, Branch Manager, NMLS #302495, Las Vegas NV
Grow Time is an amazing tool provided by our marketing team. I have personally been at this company now a year and wish that the other 12 years in mortgage that we had access to such products. We are very happy!
- Christine Lewallen, Senior Loan Officer, NMLS #1415545, Las Vegas, NV
As a leader of production, I can definitively attest on how valuable Grow Time is to my world for both growing production but also attracting new talent. Not only is it a step-by-step instruction on how to effectively market socially, but it is also filled with ideas and executable strategies for LOs to grow their business, reach a wider audience and ultimately increase personal earnings. I honestly believe that those who are actively utilizing this powerful tool will grow their business and those who do not are missing out on opportunities of growth.
- Jim Modrycki, Senior Vice President-Production
Castle & Cooke Mortgage, LLC is an Equal Opportunity Employer