Grow Time
July 2022
Quick Links
URGENT - Your Attention Needed! | Homebot Agent Co-Sponsoring | What Do You Need?
New Homebot for Agents Collateral | New Fannie Mae Renter Collateral | New Rent Collateral | New USDA Collateral
New Scam Notice Collateral | New Cash Purchase Collateral | New ARM Collateral | Don't Forget! | New Videos
Scheduled Social Posts | Tuesday Tidbits | Instagram Instructions | Webpage Branding Instructions
The Armory | Grow Time Archive | Watch This Space - Updated 7/28
URGENT - Your Attention Needed!
Zillow Account
If you've been flagged by AccuClix for your Zillow and Trulia pages, please review the following instructions:
Log into your Zillow profile and paste the following at the end of your bio. This will ensure your Zillow (and Truila) pages are compliant.
Corp NMLS #1251 | Equal Housing Lender | Equal Opportunity Employer | Not all who apply will qualify
For a list of all Castle & Cooke Mortgage LLC Licenses please visit: http://www.castlecookemortgage.com/licensing/
Forge Subscriptions
Be sure to check your holiday subscription settings in the Forge. We have omitted most emails from holiday subscriptions, and if you are not subscribed to the social media pieces, nothing will go out from your account. Take this time to review your subscriptions to ensure you are successfully subscribed to the social media collateral.
To review your Forge subscriptions, click here (you'll need to login first) or navigate to Marketing → Deployment Center while within the Forge. You can also view a tutorial video here on managing your Forge subscriptions.
WeLoan
We have been made aware of a fraudulent payday loan website called WeLoan which has been crawling Google My Business listings and adding them to a directory. The purport themselves as a broker to connect consumers with lenders, but this is actually false. We have brought this to the attention of our legal department, and if you have any consumers reaching out to you regarding this site, please let them know it is not legitimate and to not provide any information to them.
Homebot Agent Co-Sponsoring Is LIVE!
Homebot Phase 2 has been LIVE for the past month. Now is the time to invite your agents to co-sponsor with you so they can give their clients the gift of INSIGHT. Homebot has provided the following promo code to waive the setup fee: 50OFF. Be sure to share the code with your agents
Click here to watch the recording from our training session. For a PDF overview, click here.
What Do You Need?
Did you know we have a handful of presentations available to you? We also have yard signs, open house kits, and door hangers! Take a look at the list below and reach out to your Marketing Account Executive to place an order.
- FTHB Powerpoint
- Investor Powerpoint (two versions available, one for consumers, one for agents)
- Real Estate Agent Powerpoint
- VA Loan Powerpoint (NEW!)
- Open House Kits
- Financing Available Yard Signs
- Home Equity Door Hangers
New Content
New Homebot for Agents Collateral
Social Post, Email, and Flyer
Caption:
Exciting news for real estate agents! Castle & Cooke Mortgage has partnered with Homebot to provide monthly home equity insight to each of our borrowers, and we can now co-brand these reports with your information to share with your clients too! Contact me today to sign up #castlecookmortgage #homeloans #equity #realestate #heloc #cashout #homevalue
To manually post this from the Forge, click here, or follow our Instagram instructions.
The email is here, and the flyer can be found in the flyer gallery of the Forge.
New Fannie Mae Renter Collateral
2 Social Posts
Caption:
If you're a first time homebuyer who's been renting for over a year, never missed a payment, and have a credit score of 620 or better, your rent payments can help you qualify for a home loan! #castlecookemortgage #rent #firsttimehomebuyer #mortgage
To manually post this from the Forge, click here, or follow our Instagram instructions.
Caption:
Stop paying your landlord's mortgage. A solid rent history can help you qualify for a home loan. Invest in your future today. Contact me to get started and to learn all of the details.
To manually post this from the Forge, click here, or follow our Instagram instructions.
New USDA Collateral
Social Post, Email, & Flyer
.png?width=300&height=300&name=USDA%20loan_social%20(1).png "USDA loan_social (1)")
Caption:
Breaking news! Income limits for USDA Loans have been increased, with some areas of the country seeing increases as high as $10,000! Click here for more information and to get started. https://www.castlecookemortgage.com/usda-loans#First_Last
To manually post this from the Forge, click here, or follow our Instagram instructions.
The email is here, and the flyer is available in the flyer gallery of the Forge.
New ARM Collateral
Social Post, Email, & Flyer
.png?width=300&height=300&name=Taking%20up%20ARMS_social%20(1).png "Taking up ARMS_social (1)")
Caption:
True or false? Adjustable rate mortgage can sometimes be the best option. Want to learn more about ARMS? Click here: https://www.castlecookemortgage.com/arm-loans#First_Last #castlecookemortgage #homefinancing #adjustablerates
To manually post this from the Forge, click here, or follow our Instagram instructions. You can find the email here, and the flyer is available in the flyer gallery of the Forge.
New Rent Social Post
Social Post
Caption:
Holy cow! For the first time ever, median rent for the US has crossed the $2,000 mark! If you’re feeling the squeeze, and tired of landlords springing crazy increases up to 22% on you, call us/me today! We have lots of ways to assist first-time homebuyers. Stop paying your landlord’s mortgage and start investing in your future. #castlecookemortgage #stoprenting #rent #firsttimehomebuyer #home
To manually post this from the Forge, click here, or follow our Instagram instructions.
New Scam Notice Social Post
Social Post
Caption:
Have you been getting letters and postcards in the mail lately concerning your mortgage with us? They often appear to be final notices, marked urgent, or require your immediate response. Often times these are scams or advertisements after your hard-earned money. Reminder: Castle & Cooke Mortgage, LLC, does not sell your information, but mortgage info, property addresses, etc, can easily be accessed by these companies through public records. If you do get these, you can discard them, or if there is any doubt, take a picture and contact me to check their legitimacy.
To manually post this from the Forge, click here, or follow our Instagram instructions.
New Cash Purchase Program Social Posts
Social Post #1
Caption:
Did you get beat out by yet another all cash offer? While my legal department tells me I can't legally say you'll never have to worry about this again, I CAN tell you that Castle & Cooke Mortgage has a brand new program that will give you a pretty awesome competitive edge in the ever growing all cash bidding wars. #castlecookemortgage #cashbuyers #allcash #homebuying #firsttimehomebuyer
To manually post this from the Forge, click here, or follow our Instagram instructions.
Social Post #2
Caption:
Ugh. Your offer on that house just got rejected in favor of another all-cash buyer. Stop taking no for an answer and start competing with the heavy hitters. I can help. Seriously. #castlecookemortgage #cashbuyers #allcash #homebuying #firsttimehomebuyer
To manually post this from the Forge, click here, or follow our Instagram instructions.
Social Post #3
Caption:
Are you tired of getting beaten by all-cash offers? I have a way to help you compete in the big leagues. Ask me how. #castlecookemortgage #cashbuyers #allcash #homebuying #firsttimehomebuyer
To manually post this from the Forge, click here, or follow our Instagram instructions.
Don't forget about...
If you haven't been leveraging our newest collateral for Non QM or Home Equity/Cash Out, it's not too late! In fact, now is the best time to start building business around these products.
Click here for NonQM collateral.
Click here for Home Equity/Cash Out collateral.
New Videos
Two fun new videos are now ready for you! You can post them on Instagram, Facebook, LinkedIn, or any other compliant social network of your choice. And we hope you do!
The Forge does not support video content, but you can post yourself in just a few clicks. Visit the video library in Sharepoint and download the video you choose. Then, use the approved captions below or write your own.
Click here to view our how-to training instructional video on how to download and share our video resources.
Video: Rootin' Tootin' Deals!
Caption:
Why would you get a home loan from someone relying on gimmicks and empty promises? Here at Castle & Cooke Mortgage, relationships are at the center of what we do. We aim to create sustainable financial foundations through the benefits of homeownership, fulfill dreams and build successful tomorrows. We like to think our home loan experiences are refreshingly uncomplicated. #castlecookemortgage #homeloan #trust #mortgage #realestate
The social media-friendly version of this video is available for download here.
Video: You Can't Say That!
Caption:
Places that deliver empty promises, conflicting information, and too-good-to-be-true offers are not who you want to choose for one of the most important financial investments in your life. At Castle & Cooke Mortgage, we put the customer experience right where it belongs: at the center of everything we do. #castlecookemortgage #homeloan #trust #mortgage #realestate
The social media-friendly version of this video is available for download here.
Scheduled Social Posts
July 17: National Ice Cream Day
No Caption
For this to automatically post to your Facebook or LinkedIn page, subscribe to the Social Only subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
July 24: National Parents Day
Caption:
Whether they're biological, adoptive, or honorary; today's the day to give thanks, praise, and recognition to parents all over the world. #castlecookemortgage #parents #family
For this to automatically post to your Facebook or LinkedIn page, subscribe to the Social Only subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
July 24: Pioneer Day (Utah only)
No Caption
For this to automatically post to your Facebook or LinkedIn page, subscribe to the Pioneer Day subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
July 30: International Friendship Day
Caption:
"A true friend freely, advises justly, assists readily, adventures boldly, takes all patiently, defends courageously, and continues a friend unchangeably." -William Penn.
Tag a friend in the comments and share the story behind your friendship.
#castlecookemortgage #friendship
For this to automatically post to your Facebook or LinkedIn page, subscribe to the Social Only subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
Tuesday Tidbits
The Tuesday Tidbits subscription is live for all loan originators and their connected Facebook pages (unless you've specifically opted out), and it's a great way to cultivate your contacts and connect with them on a weekly basis. Here's what's your followers will see this month:
July 12: What you do today determines your tomorrow
Caption:
What you do today determines what you can achieve tomorrow. Giving your best every day is a great way to see extraordinary results!
"The best preparation for tomorrow is doing your best today" - Jackson Brown Jr.
July 19: 10 skills homeowners should have
Caption:
We polled homeowners from across the country - check out their top ten picks for essential skills for new homeowners. And if you're a seasoned homeowner, share your advice for first time buyers in the comments below.
https://www.castlecookemortgage.com/blog/10-essential-skills-for-new-homeowners#First_Last
#castlecookemortgage #firsttimehomeowner #homeloans #movingday
Caption:
We're dusting off our most popular blog - if you're a first time homebuyer, check out this list of questions your loan officer will ask you.
https://www.castlecookemortgage.com/blog/13-questions-your-mortgage-loan-officer-will-ask#First_Last
#castlecookemortgage #homeloans #firsttimehomeowners #homeownership
Caption:
Not all borrowers are created equal. There are a lot of pieces that go into what interest rate you get. If you see billboards advertising a great interest rate, it's important to understand all of the factors behind that rate. Read more here: https://www.castlecookemortgage.com/blog/how-can-i-improve-my-mortgage-rate#First_Last
#castlecookemortgage #mortgagerates #homeloans #homebuyereducation
Instagram posting instructions
Instagram is popular for loan originators company-wide, and we encourage you to use all the above assets on your own profile! Here's how:
- Right click on the image you want to use
- A menu will appear. Click Save Image as ...
- A new dialog box will pop up. Choose the filename and folder you prefer
- Open instagram.com in a browser and click the
button - Choose your photo and click Next in the top right corner of the dialog box, following instructions along the way
Note: You can find approved caption copy in the Forge (or next to each post above), or can write your own. We highly recommend using the following hashtags, and others as you see fit:
- #castlecookemortgage
- #homeloans
Webpage branding instructions
To ensure that your info shows up on a landing page when you post, be sure to add your unique #firstname_lastname snippet at the end of the URL. For example, if Tim Lewis were to link to the landing page below, his URL would be https://www.castlecookemortgage.com/customer-testimonial-lucia-home-loan#Tim_Lewis.
Sweet SWAG for your crew
The Armory is your one-stop shop for branded Castle & Cooke Mortgage gear. Swag is a great way to share the love at events and stay top of mind in your community. These items also make for great team prizes!
Check out some of our ready-to-ship items here, and feel free to browse the full catalog!
Grow Time Archives
Watch this space
Your Marketing team is hard at work creating new videos flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!
New Market Conditions Social Posts
Caption:
While interest rates fluctuate what seems to be daily, a record number of listed homes have dropped their prices, competition among offers has dwindled, and homes are staying on the market longer. All of these items could give you a leg up on the market to find a place to finally call home.
This post can be found in the Forge here..
Caption:
A recent dip in mortgage interest rates have given some homebuyers some newfound and long awaited confidence! With homes staying on the market longer, and even some popular housing markets seeing prices slashed, you might have a competitive advantage. You have more options than you might think.
This post can be found in the Forge here.
New Rootin' Tootin' Deals Social Post
Caption:
While we like to have fun at Castle & Cooke Mortgage, we're still serious about how refreshingly uncomplicated our home loan experiences can be. Before you start applying for that too-good-to-believe rate you saw on a billboard, or talk to folks that think mortgages and missiles go hand in hand, give us a call first. Or better yet, click here: https://www.castlecookemortgage.com/rootin-tootin-deals#First_Last #castlecookemortgage #homeloan #trust #mortgage #realestate
This post can be found in the Forge here.
New Arizona Down Payment Assistance Collateral
Caption:
Great news for Arizona residents! We have TWO down payment assistance programs. You don't have to be a first-time homebuyer, and there could even be added benefits for first responders, military, or teachers! Find more information here and to get started: https://www.castlecookemortgage.com/arizona-down-payment-assistance#First_Last
This post can be found in the Forge here and the email here.
New Utah Housing VA Grant Collateral
2 Social Posts, Email, Flyer
The email can be found in the Forge here, and the flyer is in the flyer gallery of the Forge.
Caption:
Qualified Utah Veterans who are first-time homebuyers may be eligible for a Utah Housing grant of $2,500! To find out if you qualify, and to explore more of your VA Home Loan benefits, click here: https://www.castlecookemortgage.com/utah-veteran-grant#First_Last #castlecookemortgage #mortgage #homeloan #va #veteran #valoan #military
This post can be found in the Forge here.
Caption:
BREAKING NEWS! If you are a first-time homebuyer in Utah and a qualifying Veteran, you could be eligible to receive a $2,500 Utah Housing grant! Contact me today! Funds are limited! To find out if you qualify, and to learn more about your VA Home Loan benefits, click here: https://www.castlecookemortgage.com/utah-veteran-grant#First_Last #castlecookemortgage #mortgage #homeloan #va #veteran #valoan #military
This post can be found in the Forge here.
New FHA Income Flexibility Collateral
2 Social Posts, Email
The email can be found in the Forge here.
Caption:
Did you experience a loss of income or a gap in employment due to the pandemic? We have ways to calculate your effective income AND take gaps in employment into consideration. Contact me today, or click here to learn more: https://www.castlecookemortgage.com/fha-financial-hardships#First_Last
This post can be found in the Forge here.
Caption:
Small businesses across the country saw massive income reductions during the pandemic. But if your business has since recovered, a hit to your bottom line during this crazy time should not hinder your chance to buy a home. Contact me today, or click here to learn more: https://www.castlecookemortgage.com/fha-financial-hardships#First_Last
This post can be found in the Forge here.
New 2/1 Buydown Collateral
2 Social Posts, Email, 2 Flyers, Landing Page
The email can be found in the Forge here, and the flyers can be found in the flyer gallery of the Forge.
Caption:
If you haven't heard the term "buydown" in a while, we wouldn't be surprised. But with the market slowly shifting to the favor of buyers, the seller buydown or 2/1 buydown is suddenly trending. This unique seller concession allows you to lock in your mortgage rate and have a lower payment for the first two years! Contact me/us today to learn more and take advantage of the changing market. #castlecookemortgage #mortgage #homeloan #sellerconcessions #buydown #buyersmarket
This post can be found in the Forge here.
Caption:
Seller's market? Buyer's market? Who knows anymore given how rates, inventory, and home prices just seem to be in a state of flux. What we can tell you though is buyers are seeing a little bit more of a competitive edge lately, including asking for seller concessions! Our 2/1 buydown program allows you to lock a fixed rate, with a lower first and second year payment, all covered by seller concessions. Contact me today to learn more and take advantage of the changing market. #castlecookemortgage #mortgage #homeloan #sellerconcessions #buydown #buyersmarket
This post can be found in the Forge here.
New Video: Let your dog go in his own yard
Caption:
Did you know 33% of Millennials said they’re looking to buy a home specifically to give their dog a yard of their own? That’s a lot of love for man’s best friend. Whether you’re taking regular potty breaks during the workday or in the middle of the night, your pup would love you even more if they didn’t have to ask to go outside. And since your dog can’t call us to get started, maybe you should instead. #castlecookemortgage #mortgage #homeloan #doglovers #dogs #firsttimehomebuyer
You can download a copy of the video to post to social media here.
New Flyer: FHA Condo Single Unit Approval
This flyer can be found in the flyer gallery of the Forge.
New landing page: Your rent counts!
Check out our new landing page about how good rental history can now help first-time homebuyers qualify for a home loan here.
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