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October 2022

Quick Links

Q3 Professional Development

You can view the most recent Q3 Professional Development training "Master your Mind" here.

Trainings from prior quarters can be found here on CCM Connect, or you can navigate to: CCM Connect> Departments > CCM Culture > Quarterly Professional Development Training.

 

New Content

New Homebot Trainings - Set it and GO GET IT!

Check out this our latest Marketing Mastermind: Homebot - Back to Basics! Click here to view.

Be sure to also watch this training about Agent Co Sponsoring. Click here to view.

Click here to download materials and other promotional collateral to share with agents.

And don't forget to see Joe Massey open his book of business and how he sells Homebot to his agent partners.

Last but not least, here is a comprehensive training overview for Homebot's Buyer Module.

New Market Conditions Collateral
home price decline

Caption:
During the pandemic, everyone saw home prices skyrocket. However, recent reports show that home prices have only appreciated by an average of 0.3% per month for the last three months, which is lower than the pre-pandemic appreciation levels at 0.5% per month. "The month-over-month decline can suggest further deceleration on the horizon" states Selma Hepp, interim lead in CoreLogic’s office of the chief economist.

All technical terms aside, this could mean stabilization in current home prices; which is great news for anyone who is looking to purchase a home in the future. Contact me today for more information!

This social post is available in the Forge here.

drop it like its hot

Caption:
Home prices have seen the biggest drop in 9 years – which is great news for today’s buyers. Not only that, but home sales have slowed, meaning there’s more inventory available for buyers to choose from at one time. If you’re ready to shop for your dream home, contact me today to get pre-qualified!  

This social post is available in the Forge here.

not as bad as you think (3)

Caption:
We've all seen the same news headlines. Rates are going up, we get it. But here's the deal: We are moving into a buyer’s market. This means competition is decreasing and more sellers are paying for closing costs. Take advantage, and get the home you want now at lower prices. Don't let high rates scare you - contact me today. #castlecookemortgage #homeloan #mortgage #interestrates #homeprices #buyersmarket #sellersmarket

This social post is available in the Forge here.

Rates Not as Bad Halloween v3

Caption:
We are moving into a buyer’s market. This means competition is decreasing and more sellers are paying for closing costs. Take advantage, and get the home you want now at lower prices. #castlecookemortgage #homeloan #mortgage #interestrates #homeprices #buyersmarket #sellersmarket

This social post is available in the Forge here.

An email is available here in the Forge.

Flyer

This flyer is available in the flyer gallery of the Forge.

Rates Not As Bad Flyer - Surefire Version-V3
New HELOC Content

Social Post

raise the roof (1)

Caption:

Have you been thinking about completing a home reno recently, but don't know where to get the funds for it? A home equity line of credit (aka HELOC) could help turn your current home into your dream home. #castlecookemortgage #homeloan #heloc #keytoyourcastle #mortgage

This post can be found in the Forge here.

Flyer: HELOC/HELoan Specifications

This flyer is available in the flyer gallery of the Forge.

HELOC HEloan Flyer
New Buy Now, Refinance Later Social Posts
date your rate
homeowner scaries (1)
future self

Caption:
Have you been eyeing that one home that's on sale? Don't let the current housing market scare you away from owning your dream home; when you buy a house you can afford now, you could refinance in the future for potential cash out or a lower rate. #castlecookemortgage #mortgage #thekeytoyourcastle #buyahome #homeloans #ownahome #commit

This post can be found in the Forge here.

Caption:
The thought of buying a home may be intimidating, but can be worth it! As a Castle & Cooke Mortgage loan officer, I do everything I can to ensure my clients' homebuying experience is smooth, simple, and hassle-free. Contact me today to get started!  #castlecookemortgage #mortgage #thekeytoyourcastle #buyahome #homeloans #weloveourclients #heretohelp

This post can be found in the Forge here.

Caption:
Have you ever put something off until the last minute? We've all been guilty of this. But when it comes to purchasing a home, it could be better to do it now rather than later in case rates and home prices go up, and you could potentially have more equity within the home the longer you own it. #castlecookemortgage #mortgage #thekeytoyourcastle #buyahome #refinance #doyourselfafavor #invest

This post can be found in the Forge here.

New Non-QM Collateral

Social Post & Flyer

put your past behind you_social

Caption:
If you’ve had a bankruptcy, missed mortgage payments, or past debt problems, buying a home can seem impossible. But don’t lose hope! A new loan program from Castle & Cooke Mortgage could help. Contact me today so we can make a plan for your future. #castlecookemortgage #homeloans #badcredit #firsttimehomeowner

The social post is available here, and the flyer is available in the flyer gallery of the Forge.

 

Social Post & Email

financial injury_social

Caption:
At Castle & Cooke Mortgage, we like to think of events like bankruptcy, missed mortgage payments, and past debts as financial injuries. Being credit-injured doesn't mean you can't get into a home, but you may need a little time to let your finances heal. To find out what your options are and what may be available—even if you've only had a year or two to recover–please reach out.

The social post is available here.

An email to send to your agent partners is available here.

 

Social Post, Email, & Flyer

asset qualification_social

Caption:
You don't always need proof of income to buy a home. If you have significant funds at your disposal but no regular paycheck, let's talk! Our asset qualification loans were created for borrowers just like you.

The social post is available here, and the flyer is available in the flyer gallery of the Forge.

An email to share with your agent partners is available here.

 

Social Post & Email

DACA loans_social

Caption:
--Insert your state here-- real estate agents, do you serve the DACA community? Call me about a new loan type for non-permanent residents.

The social post is available here.

An email to share with your agent partners is available here.

 

Social Post & Flyer

ITIN_social

Caption:
If you live in the U.S. but don’t have a green card, work visa, or Social Security number, homeownership can feel out of reach. But with a new loan type from Castle & Cooke Mortgage, you may have options! Contact me today to find out if you qualify.

The social post is available here, and the flyer is available in the flyer gallery of the Forge.

 

Social Post & Flyer

dont got it alone_social

Caption:
You go it alone in business, but you don’t need to go it alone for a home loan. If you’re self-employed, I can help you explore your mortgage options—no strings attached.

The social post is available here.

 

Social Post, Email, & Flyer

no w2_social

Caption:
If you’re self-employed, there may be alternative ways to qualify for a home loan. Contact me before rates go any higher!

The social post is available here, and the flyer is available in the flyer gallery of the Forge.

An email to share with your agent partners is available here.

 

Social Post

static-mortgage myths_social

Caption:
If you’re self-employed, you may have heard some of these misconceptions about home loans. To get the whole story and learn about options for your situation, give me a call!

The social post is available here.

 

Social Post & Flyer

Self employed mortgage tips-07

Caption:
Entrepreneurship and the American Dream go hand in hand! When you’re ready to explore your home loan options, give me a call!

The social post is available here, and the flyer is available in the flyer gallery of the Forge.

 

Webpage

Home loan options for self-employed borrowers

See our new webpage for self-employed borrowers here.

Look in our video section below or click here for instructions on how to brand the page with your contact info.

 

 

 

 

 

Marketing Videos

The Forge does not support video content, but you can post yourself in just a few clicks. Visit the video library in Sharepoint and download the video you choose. Then, use the approved captions below or write your own. You can post these on Instagram, Facebook, LinkedIn, or any other compliant social network of your choice. And we hope you do!

Click here to view our how-to training instructional video on how to download and share our video resources.

Help us help you

You may have noticed by now how your marketing team has been churning out a ton of content this year to support your business. What you might not see is the behind the scenes action to make sure we get everything just right!

We rely on our loan officers to make sure everything is perfect before we package everything for Compliance. If you have any specific requests for loan programs or products, our team will be asking you to provide as much up front details, specifications, numbers, etc as possible. This will help with turn times and get you the content you want and need a lot quicker.

Marketing Mastermind Trainings

September Marketing Mastermind: Marketing to Real Estate Agents, Part 2: (Integrating CCM Mobile, aka Simple Nexus, with Mobility RE)

August Marketing Mastermind: Marketing to Real Estate Agents, Part 1 (Finding agents in MMI, adding and updating agents in the Forge, creating listing collateral for agents)

July Marketing Mastermind: Forge Training #2 (Automation, subscriptions, workflows, contact management)

June Marketing Mastermind: Forge Training #1 (Social Media Integrations, using the Media Library)

Bonus Training: Using Grow Time as Your Monthly Marketing Plan

Scheduled Social Posts

Click on the image below to see the full schedule

October Social Media Calendar

Oct. 10: Indigenous People's Day

Indigenous people day

Caption:
“Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect.” – Chief Seattle, Duwamish

For this to automatically post to your Facebook or LinkedIn page, subscribe to the Indigenous Peoples' Day subscription in the Forge.

To manually post this, click here or follow our Instagram instructions below.

Oct. 16: Dictionary Day

dictionary day

Caption:
We’d explain what this one’s about but words am hard.

For this to automatically post to your Facebook or LinkedIn page, subscribe to the Social Only subscription in the Forge.

To manually post this, click here or follow our Instagram instructions below.

Oct. 20: Sloth Day

Sloth day (1)

Caption:
Too lazy to write a description for this.

For this to automatically post to your Facebook or LinkedIn page, subscribe to the Social Only subscription in the Forge.

To manually post this, click here or follow our Instagram instructions below.

Oct. 31: Halloween

halloween

Caption:
"If human beings had genuine courage, they'd wear their costumes every day of the year, not just on Halloween." - Douglas Coupland

For this to automatically post to your Facebook or LinkedIn page, subscribe to the Halloween subscription in the Forge.

To manually post this, click here or follow our Instagram instructions below.

Tuesday Tidbits

The Tuesday Tidbits subscription is live for all loan originators and their connected Facebook pages (unless you've specifically opted out), and it's a great way to cultivate your contacts and connect with them on a weekly basis. Here's what's your followers will see this month:

Oct. 11: Home means security for life

security for life

Caption:
What does "home" mean to you? For many, home can mean security. There are lots of benefits to having roots in the ground, including a sense of stability & belonging in your community. You can read about it here: https://www.castlecookemortgage.com/blog/the-benefits-of-home-ownership#First_Last #castlecookemortgage #homeloan #mortgage #realestate #security #community

Oct. 18: Home is where your pet can go in their own yard

pet in your yard

Caption:
What does "home" mean to you? Home could mean a place for your fur babies to run wild & free, without worrying about their safety. According to Bankrate.com, over 70% of U.S. households own a pet - making it one of the biggest factors for individuals to upgrade to a bigger space. Do it for them! Check out the details here: https://castlecookemortgage.com/for-the-dogs#First_Last  #castlecookemortgage #homeloan #mortgage #realestate #pets #dog #cat

Oct. 25: Home is a place you can make your own
make your own

Caption:
What does "home" mean to you? It could be painting the walls that bright shade you always wanted, hanging those precious family portraits in the hallway, and doing what you want - when you want - in the privacy of your own home. Ditch the landlord and start making your own design decisions today! #castlecookemortgage #homeloan #mortgage #realestate #design #custom #noworries

Nov. 1: Home is a place to host the grandkids
host grandkids

Caption:
What does "home" mean to you? Home could be your lasting legacy where multiple generations would grow up; and being able to provide generational wealth in the long run. Check out the ways you can support your children and grandchildren: https://castlecookemortgage.com/gift-funds#First_Last  #castlecookemortgage #homeloan #mortgage #realestate #legacy #grandchildren #giftfunds

Instagram posting instructions

Instagram is popular for loan originators company-wide, and we encourage you to use all the above assets on your own profile! Here's how:

  • Right click on the image you want to use
  • A menu will appear. Click Save Image as ...
  • A new dialog box will pop up. Choose the filename and folder you prefer
  • Open instagram.com in a browser and click the button
  • Choose your photo and click Next in the top right corner of the dialog box, following instructions along the way

Note: You can find approved caption copy in the Forge (or next to each post above), or can write your own. We highly recommend using the following hashtags, and others as you see fit:

  • #castlecookemortgage
  • #homeloans

Instagram Carousel Instructions:

  • First, save the images to your chosen device that you want to post on Instagram for the carousel.
  • Click the button within Instagram, then select the Post option from the list.
  • Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
  • You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
  • You'll be given optional editing and filtering options. Select Next again to continue to the next step.
  • Add your caption and hashtags.
  • After the above steps are completed, tap the Share button and you're done!

 

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to your marketing account exec. Happy posting (and please follow us—we promise to follow back)!
Webpage branding instructions

To ensure that your info shows up on a landing page when you post, be sure to add your unique #firstname_lastname snippet at the end of the URL. For example, if Tim Lewis were to link to the landing page below, his URL would be  https://www.castlecookemortgage.com/customer-testimonial-lucia-home-loan#Tim_Lewis.

Sweet SWAG for your crew

The Armory is your one-stop shop for branded Castle & Cooke Mortgage gear. Swag is a great way to share the love at events and stay top of mind in your community. These items also make for great team prizes!

Check out some of our ready-to-ship items here, and feel free to browse the full catalog!

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Grow Time Archive

September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022

December 2021
November 2021
October 2021
September 2021
August 2021
July 2021

Watch this space

Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!

New Borrower Education Collateral
20% myth (2)

Caption:

We're STILL hearing from younger borrowers who think they need to pony up 20% down payment for a mortgage. FALSE! Sure, a 20% down payment won't hurt, but there are loan programs out there where you can put down as little as 3.5%, and even special programs for first time homebuyers that require as little as no money down! Contact me today to get started. #castlecookemortgage #mortgage #homeloan #interestrates #downpayment #realestate

You can find this social post in the Forge here.

Invest in future (2)

Caption:

With home prices falling & more inventory on the market, now could be the perfect time to buy an investment property! Contact me today to learn how to leverage your home's potential equity and get started. #castleandcookemortgage #keytoyourcastle #mortgage #homeloans #invest #wecanhelp

You can find this social post in the Forge here.

New Future of Mortgage Collateral

Social Post, 2 Emails, 2 Flyers, Instagram Carousel Social Post

The email for clients can be found in the Forge here, and the email for agents can be found here.

There are two flyers available in the Forge flyer gallery; one for Retail LO use and one for CD LO use.

Future of mortgage_social

Caption:

According to a recent report from the National Mortgage News, client expectations are higher than ever. Here at Castle & Cooke Mortgage, we pride ourselves on providing a great mortgage experience to all our clients. Click on the link to learn more: https://www.castlecookemortgage.com/future-of-mortgage#Firstname_Lastname #castlecookemortgage #keytothecastle #homeloans #weloveourclients #hereforyou #experiencefocused

You can find this social post in the Forge here.

Retail and CD LO Flyers: You can find these flyers in the Forge flyer gallery.

future of mortgage_TE
future of mortgage_flyer-02

Instagram Carousel Social Post

Click here to view our Instagram Carousel posting instructions.

future of mortgage_carousel 2-01 (2)
future of mortgage_carousel 2-02 (4)
future of mortgage_carousel 2-03 (2)
future of mortgage_carousel 2-04 (3)
future of mortgage_carousel 2-05 (3)
future of mortgage_carousel 2-06 (2)

Caption:

According to a recent report from the National Mortgage News, client expectations are higher than ever. Here at Castle & Cooke Mortgage, we pride ourselves on providing a great mortgage experience to all our clients. Swipe left to see how! #castlecookemortgage #keytothecastle #homeloans #weloveourclients #hereforyou #experiencefocused

New Market Conditions Collateral
New Video: Scary Rates
thinking of selling your home

Caption:

Just because the seller's market is over doesn't mean you're out of luck as a seller. If you're thinking of selling your home, chances are you're looking for a new one! If so, be sure to reach out today to get pre-qualified so you can have a number to shop with for your next home. #castlecookemortgage #mortgage #homeloan #sellersmarket #realestate #prequalified

 

You can find this social post in the Forge here.

Caption:

Don't be scared! We are moving into a buyer’s market. This means competition is decreasing and more sellers are paying for closing costs. Take advantage, and get the home you want now at lower prices. It's no trick - find out more here: https://www.castlecookemortgage.com/dont-be-scared-of-high-interest-rates#Firstname_Lastname
#castlecookemortgage #homeloan #mortgage #interestrates #homeprices #buyersmarket #sellersmarket #halloween #boo

 

Download the video here to post on social media. Instructions on how to post a video can be found here.

Remember to insert your first and last name after the url like the above example so that the webpage will be customized with your information. Additional webpage branding instructions can be found here.

View our Instagram post instructions here.

 

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