Grow Time
November 2022
Quick Links
New Market Conditions Videos | New Market Conditions Posts & Flyers
New Renovation Loan Collateral | New Buy Now, Refinance Later Collateral
New Borrower Education Collateral | New Future of Mortgage Collateral
Marketing Mastermind Trainings | Homebot Trainings | Scheduled Social Posts | Tuesday Tidbits
The Armory | Branding, Video, Homebot Video, & Instagram Instructions | Grow Time Archive | Watch This Space - Updated 12/2
New Content
New Market Conditions Videos
Pros and Cons
Market Headlines
Caption:
Everyone's talking about high interest rates, but nobody is talking about the side-effects in the market that make now a great time to buy. Click here to learn how rising interest rates could actually benefit you in the long run: https://castlecookemortgage.com/high-rates-side-effects#Firstname_Lastname #castlecookemortgage #homeloan #mortgage #interestrates #buyersmarket #sellersmarket #realestate
Download the video here to post on social media.
Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!
Did you know you can share this video in Homebot? Click here to learn more
Caption:
There's a whole lot more to the story of the 2022 Housing Market beyond the headlines about high interest rates. Find out more here: https://www.castlecookemortgage.com/2022-market-conditions#Firstname_Lastname #castlecookemortgage #homeloan #mortgage #realestate #buyersmarket #sellersmarket
Download the video here to post on social media.
Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!
Did you know you can share this video in Homebot? Click here to learn more
Less Competition
Scary Rates
Caption:
If you think waiting out the market is going to be a good idea, you might be hurting yourself. High mortgage interest rates are causing homes to stay on the market longer and price reductions, which gives you more time to shop and less competition among other buyers. Don't be scared of high interest rates or play the waiting game. Find out more at https://www.castlecookemortgage.com/high-rates-side-effects#Firstname_Lastname #castlecookemortgage #buyersmarket #sellersmarket #interestrates #realestate #mortgage #homeloan
Download the video here to post on social media.
Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!
Did you know you can share this video in Homebot? Click here to learn more
Caption:
We've all seen the same news headlines. Rates are going up, we get it. But here's the deal: We are moving into a buyer’s market. This means competition is decreasing and more sellers are paying for closing costs. Take advantage, and get the home you want now at lower prices. Don't let high rates scare you - contact me today. https://www.castlecookemortgage.com/high-rates-side-effects#Firstname_Lastname #castlecookemortgage #homeloan #mortgage #interestrates #homeprices #buyersmarket #sellersmarket
Download the video here to post on social media.
Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!
Did you know you can share this video in Homebot? Click here to learn more
100% Interest
Caption:
High interest rates are only part of the story. Home prices are coming down in many markets across the country. Don’t be scared! Learn more here: https://www.castlecookemortgage.com/stop-renting#Firstname_Lastname #castlecookemortgage #mortgage #realestate #interestrates (Not all who apply will qualify.)
Download the video here to post on social media.
Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!
Did you know you can share this video in Homebot? Click here to learn more
New Market Conditions Posts & Flyers
Don't Be Scared of High Rates
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Don't Be Scared of High Rates (Instagram Carousel)

Caption:
Everyone's talking about high interest rates, but nobody is talking about the side-effects in the market that make now a great time to buy. Click here learn how rising interest rates could actually benefit you in the long run: https://castlecookemortgage.com/high-rates-side-effects#Firstname_Lastname #castlecookemortgage #homeloan #mortgage #interestrates #buyersmarket #sellersmarket #realestate
This social post is available in the Forge here.
Caption:
Everyone's talking about high interest rates, but nobody is talking about the side-effects in the market that make now a great time to buy. Scroll through these images to see why how rising interest rates could actually benefit you in the long run. #castlecookemortgage #homeloan #mortgage #interestrates #buyersmarket #sellersmarket #realestate
Download the zip file with all the images for the carousel here to post on Instagram. Instructions on how to post to Instagram can be found here.

Caption:
Just because the seller's market is over doesn't mean you're out of luck as a seller. If you're thinking of selling your home, chances are you're looking for a new one! If so, be sure to reach out today to get pre-qualified so you can have a number to shop with for your next home. https://www.castlecookemortgage.com/thinking-of-selling-your-home#Firstname_Lastname #castlecookemortgage #mortgage #homeloan #sellersmarket #realestate #prequalified
This social post is available in the Forge here.

Flyer: This flyer is available in the flyer gallery of the Forge.

Flyer for agents: This flyer is available in the flyer gallery of the Forge.
New Fannie Mae Homestyle Renovation Loan Collateral

Caption:
The Homestyle Renovation Loan by Fannie Mae enables you to revitalize your home without the restrictions of a standard construction loan. Ready to make some changes to your home? Click here to learn more and get started https://www.castlecookemortgage.com/renovate-your-home-with-style#Firstname_Lastname #castlecookemortgage #renovation #interiordesign #homeloan #mortgage
You can find this social post in the Forge here.

Flyer: This flyer is available in the flyer gallery of the Forge.
New Buy Now, Refinance Later Social Posts

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Caption:
Have you been eyeing that one home that's on sale? Don't let the current housing market scare you away from owning your dream home; when you buy a house you can afford now, you could refinance in the future for potential cash out or a lower rate. #castlecookemortgage #mortgage #thekeytoyourcastle #buyahome #homeloans #ownahome #commit
This post can be found in the Forge here.
Caption:
The thought of buying a home may be intimidating, but can be worth it! As a Castle & Cooke Mortgage loan officer, I do everything I can to ensure my clients' homebuying experience is smooth, simple, and hassle-free. Contact me today to get started! #castlecookemortgage #mortgage #thekeytoyourcastle #buyahome #homeloans #weloveourclients #heretohelp
This post can be found in the Forge here.
Caption:
Have you ever put something off until the last minute? We've all been guilty of this. But when it comes to purchasing a home, it could be better to do it now rather than later in case rates and home prices go up, and you could potentially have more equity within the home the longer you own it. #castlecookemortgage #mortgage #thekeytoyourcastle #buyahome #refinance #doyourselfafavor #invest
This post can be found in the Forge here.
New Borrower Education Collateral
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Caption:
We're STILL hearing from younger borrowers who think they need to pony up 20% down payment for a mortgage. FALSE! Sure, a 20% down payment won't hurt, but there are loan programs out there where you can put down as little as 3.5%, and even special programs for first time homebuyers that require as little as no money down! Contact me today to get started. #castlecookemortgage #mortgage #homeloan #interestrates #downpayment #realestate
You can find this social post in the Forge here.
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Caption:
With home prices falling & more inventory on the market, now could be the perfect time to buy an investment property! Contact me today to learn how to leverage your home's potential equity and get started. #castleandcookemortgage #keytoyourcastle #mortgage #homeloans #invest #wecanhelp
You can find this social post in the Forge here.
New Future of Mortgage Collateral

Caption:
According to a recent report from the National Mortgage News, client expectations are higher than ever. Here at Castle & Cooke Mortgage, we pride ourselves on providing a great mortgage experience to all our clients. Click on the link to learn more: https://www.castlecookemortgage.com/future-of-mortgage#Firstname_Lastname #castlecookemortgage #keytothecastle #homeloans #weloveourclients #hereforyou #experiencefocused
You can find this social post in the Forge here.
Retail and CD LO Flyers: You can find these flyers in the Forge flyer gallery.


Instagram Carousel Social Post

Caption:
According to a recent report from the National Mortgage News, client expectations are higher than ever. Here at Castle & Cooke Mortgage, we pride ourselves on providing a great mortgage experience to all our clients. Swipe left to see how! #castlecookemortgage #keytothecastle #homeloans #weloveourclients #hereforyou #experiencefocused
Download the zip file with all the images for the carousel here to post on Instagram. Instructions on how to post to Instagram can be found here.
Marketing Mastermind and Homebot Trainings
Marketing Mastermind Trainings
- September Marketing Mastermind: Marketing to Real Estate Agents, Part 2: (Integrating CCM Mobile, aka Simple Nexus, with Mobility RE)
- August Marketing Mastermind: Marketing to Real Estate Agents, Part 1 (Finding agents in MMI, adding and updating agents in the Forge, creating listing collateral for agents)
- July Marketing Mastermind: Forge Training #2 (Automation, subscriptions, workflows, contact management)
- June Marketing Mastermind: Forge Training #1 (Social Media Integrations, using the Media Library)
- Bonus Training: Using Grow Time as Your Monthly Marketing Plan
Homebot Trainings
Scheduled Social Posts
Nov. 11: Veteran's Day

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For this to automatically post to your Facebook or LinkedIn page, subscribe to the Veteran's Day subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
Nov. 13: World Kindness Day

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For this to automatically post to your Facebook or LinkedIn page, subscribe to the Social Only subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
Nov. 24: Thanksgiving Day

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For this to automatically post to your Facebook or LinkedIn page, subscribe to the Thanksgiving subscription in the Forge.
To manually post this, click here or follow our Instagram instructions below.
Tuesday Tidbits
The Tuesday Tidbits subscription is live for all loan originators and their connected Facebook pages (unless you've specifically opted out), and it's a great way to cultivate your contacts and connect with them on a weekly basis. Here's what's your followers will see this month:
Nov. 15: Home is a place to raise kids

Caption:
What does "home" mean to you? Home could be a place to start your own family and provide a lifetime of lasting memories that your loved ones will cherish forever. #castlecookemortgage #homeloan #mortgage #realestate #family #memories
Click here to post this manually.
Nov. 22: Home is a place to host friendsgiving

Caption:
What does "home" mean to you? Home could mean a place to be thankful. It could mean a warm and welcoming place to host your closest friends and start your very own Friendsgiving traditions. #castlecookemortgage #homeloan #mortgage #realestate #thanksgiving #friendsgiving #givethanks #bethankful
Click here to post this manually.
Sweet SWAG for your crew
The Armory is your one-stop shop for branded Castle & Cooke Mortgage gear. Swag is a great way to share the love at events and stay top of mind in your community. These items also make for great team prizes!
Check out some of our ready-to-ship items here, and feel free to browse the full catalog!



Instructions
Webpage branding instructions
To ensure that your info shows up on a landing page when you post, be sure to add your unique #firstname_lastname snippet at the end of the URL. For example, if Karl Smith were to link to the landing page below, his URL would be https://www.castlecookemortgage.com/customer-testimonial-lucia-home-loan#Karl_Smith.
Video Instructions
The Forge does not support video content, but you can post yourself in just a few clicks. Visit the video library in Sharepoint and download the video you choose. Then, use the approved captions below or write your own. You can post these on Instagram, Facebook, LinkedIn, or any other compliant social network of your choice. And we hope you do!
- Download the video to your computer (or smart phone)
- Go to Facebook/LinkedIn/Instagram and create a new post
- Copy and Paste the approved caption
- If there is a landing page, do NOT forget to change the URL so the page is branded to you!
- Upload the video to the same post you have open
- POST!
Click here to view our how-to training instructional video on how to download and share our video resources.
Homebot Video Instructions
NEW! Homebot has some amazing video functionality, and you soon will be able to create and share your own videos in the platform! Until then, you can share our five newest videos to folks in your Buyer Module, or to any homeowners looking to buy a new home!
Click here to view instructions from Homebot, and then copy the following YouTube links to share the video via Homebot!
- Pro's and Cons: https://youtu.be/OdPgGQLtFd4
- Market Headlines: https://youtu.be/nGJIt_ZLl3U
- Less Competition: https://youtube.com/shorts/ml5ii8lKecw
- 100% Interest: https://youtube.com/shorts/uHMCAwywADI
- Scary Rates: https://youtu.be/ZKUCbzTWIaw
Instagram posting instructions
Instagram is popular for loan originators company-wide, and we encourage you to use all the above assets on your own profile! Here's how:
- Right click on the image you want to use
- A menu will appear. Click Save Image as ...
- A new dialog box will pop up. Choose the filename and folder you prefer
- Open instagram.com in a browser and click the
button - Choose your photo and click Next in the top right corner of the dialog box, following instructions along the way
Note: You can find approved caption copy in the Forge (or next to each post above), or can write your own. We highly recommend using the following hashtags, and others as you see fit:
- #castlecookemortgage
- #homeloans
Instagram Carousel Instructions:
- First, save the images to your chosen device that you want to post on Instagram for the carousel.
- Click the
button within Instagram, then select the Post option from the list. - Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
- You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
- You'll be given optional editing and filtering options. Select Next again to continue to the next step.
- Add your caption and hashtags.
- After the above steps are completed, tap the Share button and you're done!
For additional assistance or to ensure your Instagram account is fully compliant, please reach out to marketing. Happy posting (and please follow us—we promise to follow back)!
Grow Time Archive
Watch this space
Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!
New 2/1 Buydown Flyer
This flyer is available in the flyer gallery of the Forge.
Instagram Carousel Social Post
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Caption:
Realtors: Do you know the different seller contributions allowed for various loan programs? Scroll through these images to find out! #castlecookemortgage #homeloan #realestate #mortgage #sellersmarket #buyersmarket #buydown
Download the zip file with all the images for the carousel here to post on Instagram. Instructions on how to post to Instagram can be found here.
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Caption:
We're raising our loan limit for conforming loans to $726,200, with some high-cost areas seeing an increase to over $1 million! Find out more at https://www.castlecookemortgage.com/new-conforming-loan-limits#Firstname_Lastname or contact me for more information.
You can find this social post in the Forge here.

Caption:
Living in a high cost area? Great news! Conforming loan limits have increased to over $1 million in some areas! Find out what these increases could mean for you! https://www.castlecookemortgage.com/new-conforming-loan-limits#Firstname_Lastname #castlecookemortgage #homeloan #mortgage #realestate #loanlimits
You can find this social post in the Forge here.

This flyer can be found in the flyer gallery of the Forge