Grow Time - May 2023

We are excited to release four new email campaigns in Total Expert!

Equity Insights (click here for sample emails) - Activating on May 11th
Listing Insights (click here for sample emails) - Activating on May 11th
Post Closing Campaign (click here for sample emails) - Activating on May 11th
Loan Application Abandoned Campaign (click here for sample emails) - Activating on May 11th

Please refer to the email you received on Tuesday, May 2nd for more information. If you DO NOT want a specific (or any) auto campaign turned on, you must opt out to the Marketing & Business Development Team no later than Wednesday, May 10th.

Caption:
Increases in Property Taxes and Homeowner's Insurance surprised a lot of people. And for those who don't have theirs paid through escrow, they could be left scrambling to make up the difference. You can combat these and other unexpected expenses by getting cash out from your home's equity. Contact me today to review your home's potential value and your options. #castlecookemortgage #homeloan #mortgage #refinance #heloc #debt #savings

Total Expert Tags: Cash Out Refi, Home Equity, Grow Time May 2023

Caption:
A lot of people wait to tap their home's equity in case of a financial emergency. But often times, by the time they need it, their financial woes could make it harder to qualify for a refi or HELOC. With credit card debt at record highs, many Americans owe more on their cards than they have in savings. Don't wait for an emergency to create an emergency fund. Contact me today to review your home's potential value and your options. #castlecookemortgage #homeloan #mortgage #refinance #heloc #debt #savings

Total Expert Tags: Cash Out Refi, Home Equity, Grow Time May 2023

Caption:
We get it, keeping track of multiple bills can be stressful. But Castle & Cooke Mortgage may have a solution for you! We could help you refinance your home to consolidate liabilities such as credit card debt, auto loans, & personal loans into one monthly payment. Not only will this make your life a little easier, but this could help you save money & increase your credit score at the same time. Contact me today for more details!

Total Expert Tags: Cash Out Refi, Debt Consolidation, Credit

Caption:
Some lenders have an expiration date. Ours has no end in sight! SimpliFi your mortgage and save on paying our lender fees when you refi later. Check out the link to learn more about our SimpliFi promotion today: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

Caption:
Are today's interest rates holding you back from buying a home of your own? We're thrilled to announce SimpliFi - a simpler way to refinance your new home without the lender & administration fees. This promotion is active for 36 months after you purchase your new home, giving you time & flexibility to refinance when it's right for you. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

Caption:
Life can be complex, but your home financing doesn't have to be! Our brand-new SimpliFi promotion allows our borrowers to refinance their new home - without the lender or administrative fees! This is active for 36 months after your closing date, giving you time & flexibility to refinance when it's right for you. Now that's a simpler way to refi - it's Simplifi! Check out the link to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

Caption:

Don't let today's interest rates hold you back! Introducing SimpliFi - a simpler way to purchase a new home or refi yours today, and then if you refinance within the next three years, you won't pay any lender or administration fees. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi#Firstname_Lastname #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Download the video here to post on social media: https://vimeo.com/800932045

Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!

Did you know you can share this video in Homebot? Click here to learn more

Total Expert does not support video content, but we have created a brand new video gallery in Vimeo for you to search through and find ones to post. Click here to access the Castle Commercials Showcase.

Download the video to your computer (or smart phone) - DO NOT just paste the Vimeo link in Facebook!
Go to Facebook/LinkedIn/Instagram and create a new post
Copy and Paste the approved caption

If there is a landing page, do NOT forget to change the URL so the page is branded to you!

Upload the video to the same post you have open
POST!

NEW! Homebot has some amazing video functionality, and now you can create and share your own videos in the platform! We've created a library of videos that are good to add into your buyer module, or even send to people who are looking to sell their home and purchase a new one.

Click here to view our how-to guide and best practices, and don't forget to complete the required Self Service Video training in CCM Bridge.

Copy the following YouTube links to share the video within Homebot!

Market Correction: https://youtu.be/rZoyRGoV0e4
Let Your Dog Go In His Own Yard: https://youtu.be/Wc0nTM6zclw
20% Down Myth: https://youtube.com/shorts/1rYnfoljeG0?feature=share
CCM:Mobile (Shop and apply from anywhere): https://youtu.be/uScOHqF36c8
Humble Your Home Loan: https://youtu.be/3sxCjYiryAQ
You Can't Say That: https://youtu.be/CyseP6ati2g
Mighty Mike: https://youtu.be/M_WbDgMh1h8
Pro's and Cons: https://youtu.be/OdPgGQLtFd4
Market Headlines: https://youtu.be/nGJIt_ZLl3U
Less Competition: https://youtube.com/shorts/ml5ii8lKecw
100% Interest: https://youtube.com/shorts/uHMCAwywADI
Scary Rates: https://youtu.be/ZKUCbzTWIaw

Instagram is popular for loan originators company-wide, and we encourage you to use all the above assets on your own profile! Here's how

While Total Expert does not have an integration with Instagram, you still can get the images you need from there

Log into Total Expert at http://expert.castlecooke.mortgage
Navigate to Web Marketing > Social Media > Create New
Find the image you wish to post to Instagram
Click ACTIONS > Download PNG
A new window will open up. Right click and select Save Image As and save to your computer
Open instagram.com in a browser and click the button
Choose your photo and click Next in the top right corner of the dialog box, following instructions along the way

Note: You can find approved caption copy in Total Expert (or next to each post above), or can write your own.

Instagram Carousel Instructions:

First, save the images to your chosen device that you want to post on Instagram for the carousel.
Click the button within Instagram, then select the Post option from the list.
Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
You'll be given optional editing and filtering options. Select Next again to continue to the next step.
Add your caption and hashtags.
After the above steps are completed, tap the Share button and you're done!

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to marketing. Happy posting (and please follow us—we promise to follow back)!

Caption:
Imagine yourself finally able to purchase your dream home.... with a simplified loan process. Sound too good to be true? It's very true - with a Change Wholesale loan, borrowers can now take these three easy steps to potentially qualify for jumbo loans up to $3 million:

1) Confirm LTV
2) Confirm FICO
3) Verify Reserves

Income documentation is not required and debt-to-income is not calculated. Empower yourself with the borrowing power you deserve; contact me for more details!

Total Expert Tags: Change Wholesale, Jumbo, Grow Time May 2023

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