Grow Time
June 2023
Quick Links
The Armory | Total Expert - Street Level Strategies | New Debt Consolidation Collateral
New Updated Home Renovations Collateral | New Relationship Building Collateral
New Market Conditions Collateral | New Cash-Out Refi Collateral
New Utah SB240 Collateral | SimpliFi Promotion
Featured Blog Posts | Holiday Social Posts
Marketing Mastermind Trainings | Homebot Trainings | Swell Trainings | Video Archive
Branding, Video, Homebot Video, & Instagram Instructions | Grow Time Archive | Watch This Space
Sweet SWAG for your crew
The Armory is your one-stop shop for branded Castle & Cooke Mortgage gear. Swag is a great way to share the love at events and stay top of mind in your community. These items also make for great team prizes! Check out our full catalog at http://armory.castlecookemortgage.com (cost center login) or http://armory.castlecookemortgage.com/corp (credit card payments)
Featured Items
Pack of Titleist Pro V1 Golf Balls

The Titleist Pro V1 is designed for serious golfers with a wide range of launch conditions seeking tour-level golf ball performance and technology.
Pack of Titleist Velocity Golf Balls

Crafted from Ionomer material, these balls provide fast speed with low spin for explosive distance, peak trajectory and consistent flight in the short game.
Par Pack with Golf Ball-N-Tees - Titleist TruFeel

Hit the links with this ball and tee combo. The kit includes 6 tees and a Titleist TruFeel, the legendary golf company's softest ball with improved aerodynamics for more distance in your long game.
4-1 Golf Tee Packet 3 1/4 Tee

4-1 packet contents include 4 tees and 1 ball marker.
Total Expert - Street Level Strategies
Last month we challenged the field to double our number of co-marketing partners in Total Expert. The good news is that we did indeed increase from 130 to 174. Not quite the 260 we were looking for, but still an impressive feat.
Total Expert has a new webinar series called Street Level Strategies. Every Monday they will have a new episode where top originators from around the country are sharing their strategies and how they are leveraging Total Expert to grow their business.
Each month we will feature an episode of Street Level Strategies. This month's featured episode covers how originators can use Total Expert to help their agents grow their business with a library of co-branded marketing materials. Click here to watch.
New Content
New Debt Consolidation Collateral
Debt Consolidation - Pay Off Debt
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Caption:
Homeowners – are you ready to upgrade your current home, but want to pay off some current debts first? We may be able to help! By selling your current home and upgrading to a new one, you could split your current home’s potential equity to pay off some existing debt and use any extra money to pay towards your new home’s down payment. Check out the link to learn more! https://www.castlecookemortgage.com/unlock-your-equity #castlecookemortgage #equity #homeloans #upgradeyourhome
Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023
Debt Consolidation - Save Money On A Bigger Home
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Caption:
Yes, you read that right! As a homeowner, you may be able to save on your monthly expenses by upgrading to a bigger home. “How is this possible?” Here’s how:
Think about how much your monthly bills cost; this includes any credit card debt, medical expenses, auto payments, and/or anything else you may be paying off every month. By selling your current home and upgrading to a new one, you could split your current home’s potential equity to pay off some existing debt and use any extra money to pay towards your new home’s down payment.
Learn more about this innovative solution by clicking here: https://www.castlecookemortgage.com/unlock-your-equity #castlecookemortgage #equity #homeloans #upgradeyourhome
Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023
Debt Consolidation - Is Debt Holding You Back?
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Don’t let your debt stand in the way of purchasing the home of your dreams. By selling your current home and upgrading to a new one, you could split your current home’s potential equity to pay off some existing debt and use any extra money to pay towards your new home’s down payment. Feel free to either reach out to me or check out the link to see if this would be right for you: https://www.castlecookemortgage.com/unlock-your-equity #castlecookemortgage #equity #homeloans #upgradeyourhome
Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023
Debt Consolidation Purchase Mortgage Loan - Client Email

Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023
Debt Consolidation Purchase Mortgage Loan - Agent Email

Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023
Updated Home Renovations Collateral
Updated Home Renovations
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Caption:
Do you want to get top dollar for your home when it sells? If so, I highly recommend making those key renovations in hopes you get your return on investment. And depending on where you are, you may not have to front renovation costs with specific services out there that specialize in assisting homeowners make essential fixes to their properties. Contact me to learn more! #castlecookemortgage #upgradeyourhome #homeloans #mortgages
Total Expert Tags: Loan Program, Renovation, Grow Time June 2023
Updated Home Renovations

Total Expert Tags: Loan Program, Renovation, Grow Time June 2023
Updated Home Renovations - Client Email

Total Expert Tags: Loan Program, Renovation, Grow Time June 2023
New Relationship Building Collateral
Find Your Way Home
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Caption:
You may have heard the term "Not all who wander are lost." But if you're ready to settle down into a home of your own, contact me to discover your mortgage options!
Total Expert Tags: Borrower, Relationship Building, Purchase, Grow Time June 2023
Level Up Your Life - First Time Home Buyer
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Caption:
Are you ready to level up to the next chapter of life by purchasing your first home? I'm ready to help! I pride myself on ensuring that my clients secure the most favorable home financing options and enjoy an exceptional experience throughout the mortgage journey. Apply now to get pre-qualified for a home of your very own! #castlecookemortgage #homeloans #mortgage #levelup
Total Expert Tags: Borrower, First Time Home Buyer, Purchase, Grow Time June 2023
New Market Conditions Collateral
Ready, Set, Pause The Hike!
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Caption:
The Federal Reserve may finally hit the pause button on rate hikes due to inflation cooling off. We will have to wait and see, but there’s hope that we’ll be seeing stabilizing rates in the near future! #castlecookemortgage #pausethehike #fedreserve #interestrates #homeloans
Total Expert Tags: Market Conditions, Interest Rates, Grow Time June 2023
Inflation Is Cooling Off!
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Caption:
The weather may be heating up, but inflation is cooling down! The Federal Reserve has reported that inflation has decreased more than initially expected; which may help interest rates decrease in the near future! Contact me today to learn more about the current market and how I can help you achieve your home financing goals! #castlecookemortgage #fedreserve #inflation #homeloans #mortgage
Total Expert Tags: Market Conditions, Interest Rates, Grow Time June 2023
New Cash-Out Refi Collateral
Cash-Out Refi - Unexpected Expenses

Caption:
Increases in Property Taxes and Homeowner's Insurance surprised a lot of people. And for those who don't have theirs paid through escrow, they could be left scrambling to make up the difference. You can combat these and other unexpected expenses by getting cash out from your home's equity. Contact me today to review your home's potential value and your options. #castlecookemortgage #homeloan #mortgage #refinance #heloc #debt #savings
Total Expert Tags: Cash Out Refi, Home Equity, Grow Time May 2023
Cash-Out Refi - Emergency Fund

Caption:
A lot of people wait to tap their home's equity in case of a financial emergency. But often times, by the time they need it, their financial woes could make it harder to qualify for a refi or HELOC. With credit card debt at record highs, many Americans owe more on their cards than they have in savings. Don't wait for an emergency to create an emergency fund. Contact me today to review your home's potential value and your options. #castlecookemortgage #homeloan #mortgage #refinance #heloc #debt #savings
Total Expert Tags: Cash Out Refi, Home Equity, Grow Time May 2023
Email: Refi - Pay Down Debt

Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time May 2023
Cash Out - Pay Off Those Credit Cards
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Caption:
Are you feeling trapped by your credit card debt? You're not alone. According to the Federal Reserve, credit card debt is at an all-time high. But there's a solution! Consider a cash-out refinance to pay off those balances! https://www.castlecookemortgage.com/cash-out-refinance #CreditCardDebt #DebtFree #CashOutRefinance
Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023
Cash Out - Becoming Free From Credit Card Debt Is Possible
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Caption:
Do you feel like you’re drowning in credit card debt? We may have a solution - consider getting a cash-out refinance! A cash out-refinance may be able to help you pay off those high interest debts by consolidating them into one monthly mortgage payment. Contact me today to learn more about potentially becoming free from credit card debt! https://www.castlecookemortgage.com/cash-out-refinance
Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023
Cash Out Refi - Financial Freedom

Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023
Cash-Out Refi - Pay Off Debt

Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023
Cash-Out Refi - Benefits - Client Email

Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023
Cash-Out Refi Landing Page
https://www.castlecookemortgage.com/cash-out-refinance
Debt Consolidation - Credit Card Debt

Total Expert Tags: Debt Consolidation, Wealth Management, Grow Time February 2023
Cash Out - Wrap Up Multiple Bills Into One

Caption:
We get it, keeping track of multiple bills can be stressful. But Castle & Cooke Mortgage may have a solution for you! We could help you refinance your home to consolidate liabilities such as credit card debt, auto loans, & personal loans into one monthly payment. Not only will this make your life a little easier, but this could help you save money & increase your credit score at the same time. Contact me today for more details!
Total Expert Tags: Cash Out Refi, Debt Consolidation, Credit
New Utah SB240 Collateral
Utah SB240 First-Time Homebuyer Assistance Program #1

Caption:
Are you a Utah First-Time Homebuyer? We’re thrilled to announce the SB240 Utah First-Time Homebuyer Assistance Program! This exclusive program will give qualifying individuals up to $20,000 to help with closing costs and/or their down payment. Check out the link to learn more: https://www.castlecookemortgage.com/faq-sb240
Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023
Utah SB240 First-Time Homebuyer Assistance Program #2

Caption:
That’s right - $50 million in funds will be available for Utah First-Time Homebuyers! The new SB240 Utah First-Time Homebuyer Assistance Program is projected to give 2,500 qualifying Utah Residents up to $20,000 to help with their down payment and/or closing costs. Check out this FAQ page to learn more! https://www.castlecookemortgage.com/faq-sb240
Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023
Utah SB240 First-Time Homebuyer Assistance Program #3

Caption:
Utahans – are you thinking about buying your first home? We’ve got great news! With the new SB240 Utah First-Time Homebuyer Assistance Program, you may be able to receive up to $20,000 to help with closing costs and/or a down payment. And not only that, but this program is also projected to help 2,500 Utahans statewide. https://www.castlecookemortgage.com/faq-sb240
Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023
Utah SB240 First-Time Homebuyer Assistance Program

Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023
SimpliFi Promotion
SimpliFi - No Deadline #1

Caption:
Some lenders have an expiration date. Ours has no end in sight! SimpliFi your mortgage and save on paying our lender fees when you refi later. Check out the link to learn more about our SimpliFi promotion today: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate
Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023
Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.
SimpliFi - No Deadline #2

Caption:
Louder for those in the back! Our SimpliFi promotion is still going strong! Buy a home you love through us and refinance later - without our lender fees, or an application deadline! SimpliFi your mortgage today! Click here to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate
Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023
SimpliFi Program #1
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Caption:
Are today's interest rates holding you back from buying a home of your own? We're thrilled to announce SimpliFi - a simpler way to refinance your new home without the lender & administration fees. This promotion is active for 36 months after you purchase your new home, giving you time & flexibility to refinance when it's right for you. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance
Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023
Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.
SimpliFi Program #2
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Caption:
Life can be complex, but your home financing doesn't have to be! Our brand-new SimpliFi promotion allows our borrowers to refinance their new home - without the lender or administrative fees! This is active for 36 months after your closing date, giving you time & flexibility to refinance when it's right for you. Now that's a simpler way to refi - it's Simplifi! Check out the link to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance
Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023
Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.
Flyer - SimpliFi

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023
Flyer - SimpliFi - First Time Home Buyer

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023
SimpliFi - Agents Email

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023
SimpliFi - Clients Email

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023
Video - SimpliFi
Caption:
Don't let today's interest rates hold you back! Introducing SimpliFi - a simpler way to purchase a new home or refi yours today, and then if you refinance within the next three years, you won't pay any lender or administration fees. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi#Firstname_Lastname #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance
Download the video here to post on social media: https://vimeo.com/800932045
Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!
Did you know you can share this video in Homebot? Click here to learn more
This Month's Featured Blog Posts
These featured blog social posts are available within Total Expert, or you can post them manually using our Instagram instructions.
Blog Post - Refinance Without Appraisal

Caption:
You may be able to say "goodbye" to the hassle of property appraisals and hello to a smoother refinancing process for certain loan programs! Check out this link to learn more today: https://www.castlecookemortgage.com/blog/refinance-without-appraisal
Total Expert Tags: Blog Content, Appraisal, Grow Time June 2023
Blog Post - First-Time Homebuyers Roadmap

Caption:
Embarking on the exciting journey of homeownership? Let me be a helping hand! Take a few minutes to take a look at this insightful landing page to learn more about each step of the journey: https://www.castlecookemortgage.com/blog/the-first-time-home-buyers-roadmap #castlecookemortgage #homeloans #firsttimehomebuyer #roadmap #heretohelp
Total Expert Tags: Blog Content, First Time Home Buyer, Grow Time June 2023
Blog Post - Gamify Your Credit Score

Caption:
Transform the way you view your credit score by gamifying it! Start leveling up your financial future today by following these four simple steps: https://www.castlecookemortgage.com/blog/how-to-gamify-your-credit-score #castlecookemortgage #creditscore #gamify #FICO #homeloans
Total Expert Tags: Blog Content, Credit Score, Grow Time June 2023
Holiday Social Posts
Important Note: As we complete our transition into Total Expert, posts are no longer subscription based.
This means you will need to manually schedule every holiday post as you choose within Total Expert or post them manually using our Instagram instructions.
June 10: Global Wellness Day

Caption:
Today, let's take a moment to focus on our well-being and connect with our inner selves. Happy Global Wellness Day!" #GlobalWellnessDay #Wellness #SelfCare
Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023
June 18: Father's Day

Caption:
Wishing a Happy Father's Day to all the amazing dads and father figures out there who inspire us to be our best selves every day. Thank you for the sacrifices you make and the love you give. We appreciate all that you do. #FathersDay #FamilyLove #DadGoals #CelebratingDads
Total Expert Tags: Holiday, Grow Time June 2023
June 19: Juneteenth
June 21: Summer Solstice
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Caption:
Today, we honor and celebrate Juneteenth, a day that marks the end of slavery in the United States. Let's continue to strive towards equality and justice for all, and never forget the struggles and sacrifices of those who came before us. Happy Juneteenth! #Juneteenth #FreedomDay #EqualityandJustice
Total Expert Tags: Holiday, Grow Time June 2023
Caption:
Here comes the sun! Today, on the longest day of the year, we welcome the summer solstice with open arms. Let's soak up the warmth and light, and make the most of the season ahead. Happy Summer Solstice! #SummerSolstice #FirstDayofSummer #LongestDay #HelloSunshine
Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023
June 30: Take Your Dog To Work Day

Caption:
Who let the dogs in? It's Take Your Dog to Work Day! Today, we welcome our furry coworkers to the office and celebrate the joy and companionship they bring to our lives. Show us your pups in the workplace! #TakeYourDogToWorkDay #FurryCoworkers #PawsomeColleagues
Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023
July 4: Independence Day

Caption:
Happy Independence Day! Today, we celebrate the birth of a nation that values freedom, democracy, and justice for all. Let's come together to honor the sacrifices of those who fought for our independence and work towards a better, more united future. #IndependenceDay #July4th #USA #Freedom
Total Expert Tags: Holiday, Independence Day, Grow Time June 2023
July 7: World Chocolate Day
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Caption:
Life is short, but chocolate is forever. Happy World Chocolate Day! Indulge in your favorite sweet treat and savor the rich, decadent flavors. Let's celebrate the magic of chocolate and all the happiness it brings to our lives. #WorldChocolateDay #SweetTreat #IndulgeInChocolate
Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023
Marketing Mastermind and Homebot Trainings
Systems Training:
- Keys To Success - View training content for Total Expert, Homebot, CCM Mobile, and more!
Marketing Mastermind Trainings
Homebot Trainings
- June 2023 Homebot Agent Showcase
- Homebot Back to Basics Training
- Homebot's Agent Co-Sponsorship Training
- Joe Massey's Homebot Book of Secrets
- Homebot's Buyer Module Training
- Download materials to pitch Homebot to real estate agents
Swell Trainings
Video Archive
You can download any of our videos from our new Vimeo Commercial Gallery: https://vimeo.com/showcase/10102542
Instructions
Webpage branding instructions
To ensure that your info shows up on a landing page when you post, be sure to add your unique #firstname_lastname snippet at the end of the URL. For example, if Karl Smith were to link to the landing page below, his URL would be https://www.castlecookemortgage.com/customer-testimonial-lucia-home-loan#Karl_Smith.
Video Instructions
Total Expert does not support video content, but we have created a brand new video gallery in Vimeo for you to search through and find ones to post. Click here to access the Castle Commercials Showcase.
- Download the video to your computer (or smart phone) - DO NOT just paste the Vimeo link in Facebook!
- Go to Facebook/LinkedIn/Instagram and create a new post
- Copy and Paste the approved caption
- If there is a landing page, do NOT forget to change the URL so the page is branded to you!
- Upload the video to the same post you have open
- POST!
Homebot Video Instructions
NEW! Homebot has some amazing video functionality, and now you can create and share your own videos in the platform! We've created a library of videos that are good to add into your buyer module, or even send to people who are looking to sell their home and purchase a new one.
Click here to view our how-to guide and best practices, and don't forget to complete the required Self Service Video training in CCM Bridge.
Copy the following YouTube links to share the video within Homebot!
- Market Correction: https://youtu.be/rZoyRGoV0e4
- Let Your Dog Go In His Own Yard: https://youtu.be/Wc0nTM6zclw
- 20% Down Myth: https://youtube.com/shorts/1rYnfoljeG0?feature=share
- CCM:Mobile (Shop and apply from anywhere): https://youtu.be/uScOHqF36c8
- Humble Your Home Loan: https://youtu.be/3sxCjYiryAQ
- You Can't Say That: https://youtu.be/CyseP6ati2g
- Mighty Mike: https://youtu.be/M_WbDgMh1h8
- Pro's and Cons: https://youtu.be/OdPgGQLtFd4
- Market Headlines: https://youtu.be/nGJIt_ZLl3U
- Less Competition: https://youtube.com/shorts/ml5ii8lKecw
- 100% Interest: https://youtube.com/shorts/uHMCAwywADI
- Scary Rates: https://youtu.be/ZKUCbzTWIaw
Instagram posting instructions
FINALLY! Total Expert has integrated Instagram! Please refer to this Total Expert Guide to convert your Instagram to a business account and how to connect it to Total Expert.
Instagram Carousel Instructions:
- First, save the images to your chosen device that you want to post on Instagram for the carousel.
- Click the
button within Instagram, then select the Post option from the list. - Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
- You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
- You'll be given optional editing and filtering options. Select Next again to continue to the next step.
- Add your caption and hashtags.
- After the above steps are completed, tap the Share button and you're done!
Grow Time Archive
Watch this space
Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!