Grow Time
June 2023

Quick Links

Sweet SWAG for your crew

The Armory is your one-stop shop for branded Castle & Cooke Mortgage gear. Swag is a great way to share the love at events and stay top of mind in your community. These items also make for great team prizes! Check out our full catalog at http://armory.castlecookemortgage.com (cost center login) or http://armory.castlecookemortgage.com/corp (credit card payments)

Featured Items

Pack of Titleist Pro V1 Golf Balls

CCM508

The Titleist Pro V1 is designed for serious golfers with a wide range of launch conditions seeking tour-level golf ball performance and technology.

Pack of Titleist Velocity Golf Balls

CCM509

Crafted from Ionomer material, these balls provide fast speed with low spin for explosive distance, peak trajectory and consistent flight in the short game.

Par Pack with Golf Ball-N-Tees - Titleist TruFeel

CCM510

Hit the links with this ball and tee combo. The kit includes 6 tees and a Titleist TruFeel, the legendary golf company's softest ball with improved aerodynamics for more distance in your long game.

4-1 Golf Tee Packet 3 1/4 Tee

CCM511

4-1 packet contents include 4 tees and 1 ball marker.

Total Expert - Street Level Strategies

Last month we challenged the field to double our number of co-marketing partners in Total Expert. The good news is that we did indeed increase from 130 to 174. Not quite the 260 we were looking for, but still an impressive feat.

Total Expert has a new webinar series called Street Level Strategies. Every Monday they will have a new episode where top originators from around the country are sharing their strategies and how they are leveraging Total Expert to grow their business.

Each month we will feature an episode of Street Level Strategies. This month's featured episode covers how originators can use Total Expert to help their agents grow their business with a library of co-branded marketing materials. Click here to watch.

New Content

New Debt Consolidation Collateral

Debt Consolidation - Pay Off Debt

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Homeowners – are you ready to upgrade your current home, but want to pay off some current debts first? We may be able to help! By selling your current home and upgrading to a new one, you could split your current home’s potential equity to pay off some existing debt and use any extra money to pay towards your new home’s down payment. Check out the link to learn more! https://www.castlecookemortgage.com/unlock-your-equity #castlecookemortgage #equity #homeloans #upgradeyourhome

Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023

Debt Consolidation - Save Money On A Bigger Home

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Yes, you read that right! As a homeowner, you may be able to save on your monthly expenses by upgrading to a bigger home. “How is this possible?” Here’s how:

Think about how much your monthly bills cost; this includes any credit card debt, medical expenses, auto payments, and/or anything else you may be paying off every month. By selling your current home and upgrading to a new one, you could split your current home’s potential equity to pay off some existing debt and use any extra money to pay towards your new home’s down payment.

Learn more about this innovative solution by clicking here: https://www.castlecookemortgage.com/unlock-your-equity #castlecookemortgage #equity #homeloans #upgradeyourhome

Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023

Debt Consolidation - Is Debt Holding You Back?

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Don’t let your debt stand in the way of purchasing the home of your dreams. By selling your current home and upgrading to a new one, you could split your current home’s potential equity to pay off some existing debt and use any extra money to pay towards your new home’s down payment. Feel free to either reach out to me or check out the link to see if this would be right for you: https://www.castlecookemortgage.com/unlock-your-equity #castlecookemortgage #equity #homeloans #upgradeyourhome

Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023

Debt Consolidation Purchase Mortgage Loan - Client Email

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Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023

Debt Consolidation Purchase Mortgage Loan - Agent Email

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Total Expert Tags: Debt Consolidation, Home Equity, Grow Time June 2023

Updated Home Renovations Collateral

Updated Home Renovations

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Do you want to get top dollar for your home when it sells? If so, I highly recommend making those key renovations in hopes you get your return on investment. And depending on where you are, you may not have to front renovation costs with specific services out there that specialize in assisting homeowners make essential fixes to their properties. Contact me to learn more! #castlecookemortgage #upgradeyourhome #homeloans #mortgages

Total Expert Tags: Loan Program, Renovation, Grow Time June 2023

Updated Home Renovations

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Total Expert Tags: Loan Program, Renovation, Grow Time June 2023

Updated Home Renovations - Client Email

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Total Expert Tags: Loan Program, Renovation, Grow Time June 2023

New Relationship Building Collateral

Find Your Way Home

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You may have heard the term "Not all who wander are lost." But if you're ready to settle down into a home of your own, contact me to discover your mortgage options!

Total Expert Tags: Borrower, Relationship Building, Purchase, Grow Time June 2023

Level Up Your Life - First Time Home Buyer

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Are you ready to level up to the next chapter of life by purchasing your first home? I'm ready to help! I pride myself on ensuring that my clients secure the most favorable home financing options and enjoy an exceptional experience throughout the mortgage journey. Apply now to get pre-qualified for a home of your very own! #castlecookemortgage #homeloans #mortgage #levelup

Total Expert Tags: Borrower, First Time Home Buyer, Purchase, Grow Time June 2023

New Market Conditions Collateral

Ready, Set, Pause The Hike!

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The Federal Reserve may finally hit the pause button on rate hikes due to inflation cooling off. We will have to wait and see, but there’s hope that we’ll be seeing stabilizing rates in the near future! #castlecookemortgage #pausethehike #fedreserve #interestrates #homeloans 

Total Expert Tags: Market Conditions, Interest Rates, Grow Time June 2023

Inflation Is Cooling Off!

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The weather may be heating up, but inflation is cooling down! The Federal Reserve has reported that inflation has decreased more than initially expected; which may help interest rates decrease in the near future! Contact me today to learn more about the current market and how I can help you achieve your home financing goals! #castlecookemortgage #fedreserve #inflation #homeloans #mortgage

Total Expert Tags: Market Conditions, Interest Rates, Grow Time June 2023

New Cash-Out Refi Collateral

Cash-Out Refi - Unexpected Expenses

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Increases in Property Taxes and Homeowner's Insurance surprised a lot of people. And for those who don't have theirs paid through escrow, they could be left scrambling to make up the difference. You can combat these and other unexpected expenses by getting cash out from your home's equity. Contact me today to review your home's potential value and your options. #castlecookemortgage #homeloan #mortgage #refinance #heloc #debt #savings

Total Expert Tags: Cash Out Refi, Home Equity, Grow Time May 2023

Cash-Out Refi - Emergency Fund

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A lot of people wait to tap their home's equity in case of a financial emergency. But often times, by the time they need it, their financial woes could make it harder to qualify for a refi or HELOC. With credit card debt at record highs, many Americans owe more on their cards than they have in savings. Don't wait for an emergency to create an emergency fund. Contact me today to review your home's potential value and your options. #castlecookemortgage #homeloan #mortgage #refinance #heloc #debt #savings

Total Expert Tags: Cash Out Refi, Home Equity, Grow Time May 2023

Email: Refi - Pay Down Debt

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Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time May 2023

Cash Out - Pay Off Those Credit Cards

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Are you feeling trapped by your credit card debt? You're not alone. According to the Federal Reserve, credit card debt is at an all-time high. But there's a solution! Consider a cash-out refinance to pay off those balances! https://www.castlecookemortgage.com/cash-out-refinance #CreditCardDebt #DebtFree #CashOutRefinance

Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023

Cash Out - Becoming Free From Credit Card Debt Is Possible

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Do you feel like you’re drowning in credit card debt? We may have a solution - consider getting a cash-out refinance! A cash out-refinance may be able to help you pay off those high interest debts by consolidating them into one monthly mortgage payment. Contact me today to learn more about potentially becoming free from credit card debt! https://www.castlecookemortgage.com/cash-out-refinance

Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023

Cash Out Refi - Financial Freedom

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Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023

Cash-Out Refi - Pay Off Debt

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Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023

Cash-Out Refi - Benefits - Client Email

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Total Expert Tags: Cash Out Refi, Debt Consolidation, Grow Time April 2023

Cash-Out Refi Landing Page

https://www.castlecookemortgage.com/cash-out-refinance

Debt Consolidation - Credit Card Debt

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Total Expert Tags: Debt Consolidation, Wealth Management, Grow Time February 2023

Cash Out - Wrap Up Multiple Bills Into One

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We get it, keeping track of multiple bills can be stressful. But Castle & Cooke Mortgage may have a solution for you! We could help you refinance your home to consolidate liabilities such as credit card debt, auto loans, & personal loans into one monthly payment. Not only will this make your life a little easier, but this could help you save money & increase your credit score at the same time. Contact me today for more details!

Total Expert Tags: Cash Out Refi, Debt Consolidation, Credit

New Utah SB240 Collateral

Utah SB240 First-Time Homebuyer Assistance Program #1

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Are you a Utah First-Time Homebuyer? We’re thrilled to announce the SB240 Utah First-Time Homebuyer Assistance Program! This exclusive program will give qualifying individuals up to $20,000 to help with closing costs and/or their down payment. Check out the link to learn more: https://www.castlecookemortgage.com/faq-sb240

Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023

Utah SB240 First-Time Homebuyer Assistance Program #2

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That’s right - $50 million in funds will be available for Utah First-Time Homebuyers! The new SB240 Utah First-Time Homebuyer Assistance Program is projected to give 2,500 qualifying Utah Residents up to $20,000 to help with their down payment and/or closing costs. Check out this FAQ page to learn more! https://www.castlecookemortgage.com/faq-sb240

Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023

Utah SB240 First-Time Homebuyer Assistance Program #3

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Utahans – are you thinking about buying your first home? We’ve got great news! With the new SB240 Utah First-Time Homebuyer Assistance Program, you may be able to receive up to $20,000 to help with closing costs and/or a down payment. And not only that, but this program is also projected to help 2,500 Utahans statewide. https://www.castlecookemortgage.com/faq-sb240

Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023

Utah SB240 First-Time Homebuyer Assistance Program

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Total Expert Tags: Down Payment Assistance, First Time Home Buyer, Utah Content, Grow Time March 2023

SimpliFi Promotion

SimpliFi - No Deadline #1

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Some lenders have an expiration date. Ours has no end in sight! SimpliFi your mortgage and save on paying our lender fees when you refi later. Check out the link to learn more about our SimpliFi promotion today:   https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

SimpliFi - No Deadline #2

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Louder for those in the back! Our SimpliFi promotion is still going strong! Buy a home you love through us and refinance later - without our lender fees, or an application deadline! SimpliFi your mortgage today! Click here to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023

SimpliFi Program #1

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Are today's interest rates holding you back from buying a home of your own? We're thrilled to announce SimpliFi - a simpler way to refinance your new home without the lender & administration fees. This promotion is active for 36 months after you purchase your new home, giving you time & flexibility to refinance when it's right for you. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

SimpliFi Program #2

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Life can be complex, but your home financing doesn't have to be! Our brand-new SimpliFi promotion allows our borrowers to refinance their new home - without the lender or administrative fees! This is active for 36 months after your closing date, giving you time & flexibility to refinance when it's right for you. Now that's a simpler way to refi - it's Simplifi! Check out the link to learn more:  https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

Flyer - SimpliFi

simplifi

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Flyer - SimpliFi - First Time Home Buyer

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Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

SimpliFi - Agents Email

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Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

SimpliFi - Clients Email

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Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Video - SimpliFi

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Don't let today's interest rates hold you back! Introducing SimpliFi - a simpler way to purchase a new home or refi yours today, and then if you refinance within the next three years, you won't pay any lender or administration fees. Check out the link to learn more about SimpliFi!    https://www.castlecookemortgage.com/simplifi#Firstname_Lastname  #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Download the video here to post on social media: https://vimeo.com/800932045

Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!

Did you know you can share this video in Homebot? Click here to learn more

This Month's Featured Blog Posts

These featured blog social posts are available within Total Expert, or you can post them manually using our Instagram instructions.

Blog Post - Refinance Without Appraisal

Ditch the appraisal

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You may be able to say "goodbye" to the hassle of property appraisals and hello to a smoother refinancing process for certain loan programs! Check out this link to learn more today: https://www.castlecookemortgage.com/blog/refinance-without-appraisal

Total Expert Tags: Blog Content, Appraisal, Grow Time June 2023

Blog Post - First-Time Homebuyers Roadmap

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Embarking on the exciting journey of homeownership? Let me be a helping hand! Take a few minutes to take a look at this insightful landing page to learn more about each step of the journey: https://www.castlecookemortgage.com/blog/the-first-time-home-buyers-roadmap #castlecookemortgage #homeloans #firsttimehomebuyer #roadmap #heretohelp

Total Expert Tags: Blog Content, First Time Home Buyer, Grow Time June 2023

Blog Post - Gamify Your Credit Score

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Transform the way you view your credit score by gamifying it! Start leveling up your financial future today by following these four simple steps: https://www.castlecookemortgage.com/blog/how-to-gamify-your-credit-score #castlecookemortgage #creditscore #gamify #FICO #homeloans

Total Expert Tags: Blog Content, Credit Score, Grow Time June 2023

Holiday Social Posts

Important Note: As we complete our transition into Total Expert, posts are no longer subscription based.

This means you will need to manually schedule every holiday post as you choose within Total Expert or post them manually using our Instagram instructions.

June 10: Global Wellness Day

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Today, let's take a moment to focus on our well-being and connect with our inner selves. Happy Global Wellness Day!" #GlobalWellnessDay #Wellness #SelfCare

Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023

June 18: Father's Day

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Wishing a Happy Father's Day to all the amazing dads and father figures out there who inspire us to be our best selves every day. Thank you for the sacrifices you make and the love you give. We appreciate all that you do. #FathersDay #FamilyLove #DadGoals #CelebratingDads

Total Expert Tags: Holiday, Grow Time June 2023

June 19: Juneteenth

June 21: Summer Solstice

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Today, we honor and celebrate Juneteenth, a day that marks the end of slavery in the United States. Let's continue to strive towards equality and justice for all, and never forget the struggles and sacrifices of those who came before us. Happy Juneteenth! #Juneteenth #FreedomDay #EqualityandJustice

Total Expert Tags: Holiday, Grow Time June 2023

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Here comes the sun! Today, on the longest day of the year, we welcome the summer solstice with open arms. Let's soak up the warmth and light, and make the most of the season ahead. Happy Summer Solstice! #SummerSolstice #FirstDayofSummer #LongestDay #HelloSunshine

Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023

June 30: Take Your Dog To Work Day

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Who let the dogs in? It's Take Your Dog to Work Day! Today, we welcome our furry coworkers to the office and celebrate the joy and companionship they bring to our lives. Show us your pups in the workplace! #TakeYourDogToWorkDay #FurryCoworkers #PawsomeColleagues

Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023

July 4: Independence Day

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Happy Independence Day! Today, we celebrate the birth of a nation that values freedom, democracy, and justice for all. Let's come together to honor the sacrifices of those who fought for our independence and work towards a better, more united future. #IndependenceDay #July4th #USA #Freedom

Total Expert Tags: Holiday, Independence Day, Grow Time June 2023

July 7: World Chocolate Day

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Life is short, but chocolate is forever. Happy World Chocolate Day! Indulge in your favorite sweet treat and savor the rich, decadent flavors. Let's celebrate the magic of chocolate and all the happiness it brings to our lives. #WorldChocolateDay #SweetTreat #IndulgeInChocolate

Total Expert Tags: Holiday, Just For Fun, Grow Time June 2023

Video Archive

You can download any of our videos from our new Vimeo Commercial Gallery: https://vimeo.com/showcase/10102542

Instructions
Webpage branding instructions

To ensure that your info shows up on a landing page when you post, be sure to add your unique #firstname_lastname snippet at the end of the URL. For example, if Karl Smith were to link to the landing page below, his URL would be  https://www.castlecookemortgage.com/customer-testimonial-lucia-home-loan#Karl_Smith.

Video Instructions

Total Expert does not support video content, but we have created a brand new video gallery in Vimeo for you to search through and find ones to post. Click here to access the Castle Commercials Showcase.

  • Download the video to your computer (or smart phone) - DO NOT just paste the Vimeo link in Facebook!
  • Go to Facebook/LinkedIn/Instagram and create a new post
  • Copy and Paste the approved caption 
    • If there is a landing page, do NOT forget to change the URL so the page is branded to you!
  • Upload the video to the same post you have open
  • POST!
Homebot Video Instructions

NEW! Homebot has some amazing video functionality, and now you can create and share your own videos in the platform! We've created a library of videos that are good to add into your buyer module, or even send to people who are looking to sell their home and purchase a new one.

Click here to view our how-to guide and best practices, and don't forget to complete the required Self Service Video training in CCM Bridge.

Copy the following YouTube links to share the video within Homebot!

Instagram posting instructions

FINALLY! Total Expert has integrated Instagram! Please refer to this Total Expert Guide to convert your Instagram to a business account and how to connect it to Total Expert.

Instagram Carousel Instructions:

  • First, save the images to your chosen device that you want to post on Instagram for the carousel.
  • Click the button within Instagram, then select the Post option from the list.
  • Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
  • You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
  • You'll be given optional editing and filtering options. Select Next again to continue to the next step.
  • Add your caption and hashtags.
  • After the above steps are completed, tap the Share button and you're done!

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to marketing. Happy posting (and please follow us—we promise to follow back)!
Grow Time Archive
Watch this space

Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!