Grow Time - August 2023

On Wednesday, August 9th, we will be hosting a training for loan officers about the oft-forgotten side of Homebot: The Buyer Module.

This half of Homebot is valuable and essential to any clients of yours who are still shopping for a home. If you're not leveraging this piece of Homebot to your leads, now is the time.

We'll go over the features and benefits of the Buyer Module, and at the end, we'll be releasing some surprise content!

Training will be on Wednesday, August 9th, at 1:30pm MT. You should already have a calendar invite in Outlook.

Open House Kits Are Back and Improved!

We're excited to share that the requirement for LO's to be on-site at an Open House to use these signs has been lifted!

These co-branded Open House Kits are amazing ways to strengthen your relationship with your agent partners. These kits can be co-branded and customized with your agent's logo, color, name, and contact information!

This package contains:

Two co-branded 12-foot flags with a ground-stake kit (double-sided)
Ten oversized co-branded directional signs (double-sided)

Your branch's marketing budget will be responsible for $42, and we'll invoice your agent $383.

These are wholesale prices that most agents don't get access to! Retail pricing for just two double-sided flags can be over $650

To order your kits for your agents, please email marketing@castlecookemortgage.com

Be sure to provide us your agent's name, phone number, email address, and their company and or team logo.

Please make sure we have their payment at least 10 business days out so we have time to get the signs created.

Reach out to your agents today and ask if they need additional signage and make sure they know of this distinct value offering.

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If down payment or closing costs are standing in the way of purchasing a home, we have a solution! We're thrilled to introduce a brand-new nationwide program that offers up to 100% financing on your new home. Whether you're a first-time homebuyer or not, you could qualify for a variety of different property types with only a 600 credit score. It's time to turn your homeownership dreams into reality, contact me to learn more!

Total Expert Tags: NHF, Down Payment Assistance, Grow Time August 2023

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Great news! Borrowers looking for down payment or closing cost assistance have even more options thanks to a new nationwide program offering up to 100% financing on your new home. There's no first-time homebuyer requirement, minimum credit score is only 600, and eligible property types include condos, townhomes, manufactured homes, single family properties, and even duplexes! Contact me today to get started. #castlecookemortgage #homeloan #FHA #downpayment #DPA #realestate #mortgage #closingcosts

Total Expert Tags: NHF, Down Payment Assistance, Grow Time August 2023

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Mortgage Insurance Premium, aka “MIP” is a payment that many borrowers with FHA loans have to pay. However, this can be worth it for the following benefits of FHA loans:
·      It’s easier to get qualified for an FHA loan compared to other loan types.
·      Put as little as 3.5% down on your home purchase.
·      Higher “DTI” ratio
If you’d like to learn more about FHA loans or how to potentially remove your MIP, contact me today! #castlecookemortgage #MIP #FHAloans #mortgage #homeloans #homefinancing

Total Expert Tags: Friday Fun Facts, Education, Grow Time August 2023

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If your home ever experiences a loss from something like flooding, fire, or high winds, you may be eligible for a loss draft! A loss draft is a check made from your homeowners’ insurance company to yourself & your mortgage servicer to either help you make repairs or restore your home. If you have any questions on what else may qualify for a loss draft, contact me today! #castlecookemortgage #homeloans #mortgages #lossdraft

Total Expert Tags: Friday Fun Facts, Education, Grow Time August 2023

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Here’s a great option for borrowers worried about a mortgage payment! A Graduated Payment Mortgage starts you off initially with a lowered monthly payment, with a 5% increase occurring each year. This unique option helps you step into your mortgage payments. Credit score requirements are a minimum of 660 or better. Debt-to-income requirements are 50% or lower. Plus, loan limits can go as high as $3 million. To find out more details and if you qualify, contact me today! #castlecookemortgage #mortgage #homeloan #realestate #monthlypayment #mortgagepayment #graduatedpayments

Total Expert Tags: NewFi, Graduated Payment, Grow Time July 2023

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Imagine yourself finally able to purchase your dream home.... with a simplified loan process. Sound too good to be true? It's very true - with a Change Wholesale loan, borrowers can now take these three easy steps to potentially qualify for jumbo loans up to $3 million:

1) Confirm LTV
2) Confirm FICO
3) Verify Reserves

Income documentation is not required and debt-to-income is not calculated. Empower yourself with the borrowing power you deserve; contact me for more details!

Total Expert Tags: Change Wholesale, Jumbo, Grow Time May 2023

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Some lenders have an expiration date. Ours has no end in sight! SimpliFi your mortgage and save on paying our lender fees when you refi later. Check out the link to learn more about our SimpliFi promotion today: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

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Are today's interest rates holding you back from buying a home of your own? We're thrilled to announce SimpliFi - a simpler way to refinance your new home without the lender & administration fees. This promotion is active for 36 months after you purchase your new home, giving you time & flexibility to refinance when it's right for you. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

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Life can be complex, but your home financing doesn't have to be! Our brand-new SimpliFi promotion allows our borrowers to refinance their new home - without the lender or administrative fees! This is active for 36 months after your closing date, giving you time & flexibility to refinance when it's right for you. Now that's a simpler way to refi - it's Simplifi! Check out the link to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

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Don't let today's interest rates hold you back! Introducing SimpliFi - a simpler way to purchase a new home or refi yours today, and then if you refinance within the next three years, you won't pay any lender or administration fees. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi#Firstname_Lastname #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Download the video here to post on social media: https://vimeo.com/800932045

Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!

Did you know you can share this video in Homebot? Click here to learn more

Total Expert does not support video content, but we have created a brand new video gallery in Vimeo for you to search through and find ones to post. Click here to access the Castle Commercials Showcase.

Download the video to your computer (or smart phone) - DO NOT just paste the Vimeo link in Facebook!
Go to Facebook/LinkedIn/Instagram and create a new post
Copy and Paste the approved caption

If there is a landing page, do NOT forget to change the URL so the page is branded to you!

Upload the video to the same post you have open
POST!

NEW! Homebot has some amazing video functionality, and now you can create and share your own videos in the platform! We've created a library of videos that are good to add into your buyer module, or even send to people who are looking to sell their home and purchase a new one.

Click here to view our how-to guide and best practices, and don't forget to complete the required Self Service Video training in CCM Bridge.

Copy the following YouTube links to share the video within Homebot!

Market Correction: https://youtu.be/rZoyRGoV0e4
Let Your Dog Go In His Own Yard: https://youtu.be/Wc0nTM6zclw
20% Down Myth: https://youtube.com/shorts/1rYnfoljeG0?feature=share
CCM:Mobile (Shop and apply from anywhere): https://youtu.be/uScOHqF36c8
Humble Your Home Loan: https://youtu.be/3sxCjYiryAQ
You Can't Say That: https://youtu.be/CyseP6ati2g
Mighty Mike: https://youtu.be/M_WbDgMh1h8
Pro's and Cons: https://youtu.be/OdPgGQLtFd4
Market Headlines: https://youtu.be/nGJIt_ZLl3U
Less Competition: https://youtube.com/shorts/ml5ii8lKecw
100% Interest: https://youtube.com/shorts/uHMCAwywADI
Scary Rates: https://youtu.be/ZKUCbzTWIaw

FINALLY! Total Expert has integrated Instagram! Please refer to this Total Expert Guide to convert your Instagram to a business account and how to connect it to Total Expert.

Instagram Carousel Instructions:

First, save the images to your chosen device that you want to post on Instagram for the carousel.
Click the button within Instagram, then select the Post option from the list.
Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
You'll be given optional editing and filtering options. Select Next again to continue to the next step.
Add your caption and hashtags.
After the above steps are completed, tap the Share button and you're done!

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to marketing. Happy posting (and please follow us—we promise to follow back)!

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