Grow Time - September 2023

We as a company still have a lot of ground to cover with co-marketing partners in Total Expert. Many of you still do not have any co-marketing partners invited to the platform, and a handful of you have a lot of co-marketing invites still pending. We can do better!

This episode of Street Level Strategies: In the Trenches with Top Producers features loan officer Robby Cole from Benchmark Mortgage. Robby is a Co-Marketing superstar and has over 80% Co-Marketing acceptance rate with his agents. In this conversation, he shares his best practices and processes for inviting, onboarding, and supporting his agents in Total Expert.

Watch now: https://totexp.co/3swXrwt

It's been about a month since we released new and improved Open House Signage Kits available to your agent partners. Do you want to guess how many orders we received in the last month?

One.

Now is the time to re-evaluate your partnerships with your agents. These are your referral partners! Why is our competition facing no problems in having agents purchase these kits, especially when their LO's have to pay out of pocket? Here at Castle & Cooke Mortgage, these kits personally cost you nothing except the time it takes for you to pick up the phone or send an email and let your agents know these are available.

To make it easier for you, we have activated an email in Total Expert for you to send this to any and all agents in your database.

We also found additional savings to allow us to revise the pricing! Total cost for these kits is now a flat $400. Your agent is responsible for $360, where your branch's marketing budget only is responsible for $40.

Remember, these are wholesale prices that most agents can't find anywhere else (except our competition). And why should they be the only company offering these kits at wholesale prices?

To order your kits for your agents, please email marketing@castlecookemortgage.com. We'll take care of the rest.

It's time to market your distinct value to agents, and this is a big one. Getting help with their marketing is one of the top needs for agents. Build your referral network today. Send the email below to as many agents as you wish. You can be choosy, or you can send to every agent in Total Expert. Trust us, our team is happy to make these signs.

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Taking care of something pays off, and your home is no exception! When you maintain its upkeep, it'll stay beautiful and cozy for years to come. Plus, whether you plan to sell it soon or down the line, you'll have a much higher chance of getting top market value! Curious about the best ways to care for your home? Let's talk today, and I'll guide you through all the ins-and-outs of proper home care! #castlecookemortgage #homeloans #mortgages #homeownership #homeupkeep

Total Expert Tags: Advantages of Homeownership, Home Equity, Grow Time September 2023

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Did you get beat out by yet another all cash offer? While our legal department tells us we can't legally say you'll never have to worry about this again, we CAN tell you that Castle & Cooke Mortgage has a program that will give you a pretty awesome competitive edge in the ever growing all cash bidding wars. Click the link to learn more #castlecookemortgage #cashbuyers #allcash #homebuying #firsttimehomebuyer
https://www.castlecookemortgage.com/cash-offer

Total Expert Tags: Cash Out Purchase, Cash Offers, Grow Time September 2023

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Have you been getting letters and postcards in the mail concerning your mortgage? They often appear to be final notices, past due warnings, or require immediate response. These are often scams or advertisements. Just a reminder that Castle & Cooke Mortgage does not sell your information, but companies like these can access it through public records. When in doubt, take a picture and contact your loan officer to check their legitimacy. #castlecookemortgage #mortgage #homeloan #realestate #scamalert #fraudalert #safety

Total Expert Tags: Scam Alert, Fraud Prevention, Grow Time September 2023

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If you find yourself in need of kitchen remodeling or wish to tackle high-interest debts, consider the benefits of a Home Equity Line of Credit (HELOC). This financial solution acts as a second mortgage, enabling you to maintain the interest rate on your primary mortgage while accessing additional funds whenever you require them. With a HELOC, you can have peace of mind knowing that you'll have the extra cash on hand for your specific needs. Contact me today to determine if a HELOC would be the perfect fit for your situation! #castlecookemortgage #mortgage #homeloans #HELOC

Total Expert Tags: Friday Fun Facts, HELOC/HELoan, Grow Time September 2023

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Homeownership involves various essential components, such as additional payments for property taxes and homeowners’ insurance. If the idea of facing a large payment at the end of the year concerns you, an effective solution is to opt for an escrow account. By choosing this option, we can conveniently incorporate these payments into your monthly mortgage installments. As a result, your title company will release the initial funds to the respective entities and your servicer will continue to release them when due, helping to alleviate the hassle. Contact me to learn more about Escrow and how it could benefit you! #castlecookemortgage #mortgage #homeloans #escrow #title

Total Expert Tags: Friday Fun Facts, Escrow, Grow Time September 2023

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Here’s a great option for borrowers worried about a mortgage payment! A Graduated Payment Mortgage starts you off initially with a lowered monthly payment, with a 5% increase occurring each year. This unique option helps you step into your mortgage payments. Credit score requirements are a minimum of 660 or better. Debt-to-income requirements are 50% or lower. Plus, loan limits can go as high as $3 million. To find out more details and if you qualify, contact me today! #castlecookemortgage #mortgage #homeloan #realestate #monthlypayment #mortgagepayment #graduatedpayments

Total Expert Tags: NewFi, Graduated Payment, Grow Time July 2023

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If down payment or closing costs are standing in the way of purchasing a home, we have a solution! We're thrilled to introduce a brand-new nationwide program that offers up to 100% financing on your new home. Whether you're a first-time homebuyer or not, you could qualify for a variety of different property types with only a 600 credit score. It's time to turn your homeownership dreams into reality, contact me to learn more!

Total Expert Tags: NHF, Down Payment Assistance, Grow Time August 2023

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Great news! Borrowers looking for down payment or closing cost assistance have even more options thanks to a new nationwide program offering up to 100% financing on your new home. There's no first-time homebuyer requirement, minimum credit score is only 600, and eligible property types include condos, townhomes, manufactured homes, single family properties, and even duplexes! Contact me today to get started. #castlecookemortgage #homeloan #FHA #downpayment #DPA #realestate #mortgage #closingcosts

Total Expert Tags: NHF, Down Payment Assistance, Grow Time August 2023

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Some lenders have an expiration date. Ours has no end in sight! SimpliFi your mortgage and save on paying our lender fees when you refi later. Check out the link to learn more about our SimpliFi promotion today: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #refinance #purchase #homeloan #mortgage #realestate

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time April 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

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Are today's interest rates holding you back from buying a home of your own? We're thrilled to announce SimpliFi - a simpler way to refinance your new home without the lender & administration fees. This promotion is active for 36 months after you purchase your new home, giving you time & flexibility to refinance when it's right for you. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

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Life can be complex, but your home financing doesn't have to be! Our brand-new SimpliFi promotion allows our borrowers to refinance their new home - without the lender or administrative fees! This is active for 36 months after your closing date, giving you time & flexibility to refinance when it's right for you. Now that's a simpler way to refi - it's Simplifi! Check out the link to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time February 2023

Don't forget to edit the landing page within Total Expert before you post! Click here for instructions.

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Don't let today's interest rates hold you back! Introducing SimpliFi - a simpler way to purchase a new home or refi yours today, and then if you refinance within the next three years, you won't pay any lender or administration fees. Check out the link to learn more about SimpliFi! https://www.castlecookemortgage.com/simplifi#Firstname_Lastname #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Download the video here to post on social media: https://vimeo.com/800932045

Instructions on how to post a video and brand the landing page with your information can be found here. Do NOT forget to change the landing page URL!

Did you know you can share this video in Homebot? Click here to learn more

Total Expert does not support video content, but we have created a brand new video gallery in Vimeo for you to search through and find ones to post. Click here to access the Castle Commercials Showcase.

Download the video to your computer (or smart phone) - DO NOT just paste the Vimeo link in Facebook!
Go to Facebook/LinkedIn/Instagram and create a new post
Copy and Paste the approved caption

If there is a landing page, do NOT forget to change the URL so the page is branded to you!

Upload the video to the same post you have open
POST!

NEW! Homebot has some amazing video functionality, and now you can create and share your own videos in the platform! We've created a library of videos that are good to add into your buyer module, or even send to people who are looking to sell their home and purchase a new one.

Click here to view our how-to guide and best practices, and don't forget to complete the required Self Service Video training in CCM Bridge.

Copy the following YouTube links to share the video within Homebot!

Market Correction: https://youtu.be/rZoyRGoV0e4
Let Your Dog Go In His Own Yard: https://youtu.be/Wc0nTM6zclw
20% Down Myth: https://youtube.com/shorts/1rYnfoljeG0?feature=share
CCM:Mobile (Shop and apply from anywhere): https://youtu.be/uScOHqF36c8
Humble Your Home Loan: https://youtu.be/3sxCjYiryAQ
You Can't Say That: https://youtu.be/CyseP6ati2g
Mighty Mike: https://youtu.be/M_WbDgMh1h8
Pro's and Cons: https://youtu.be/OdPgGQLtFd4
Market Headlines: https://youtu.be/nGJIt_ZLl3U
Less Competition: https://youtube.com/shorts/ml5ii8lKecw
100% Interest: https://youtube.com/shorts/uHMCAwywADI
Scary Rates: https://youtu.be/ZKUCbzTWIaw

FINALLY! Total Expert has integrated Instagram! Please refer to this Total Expert Guide to convert your Instagram to a business account and how to connect it to Total Expert.

Instagram Carousel Instructions:

First, save the images to your chosen device that you want to post on Instagram for the carousel.
Click the button within Instagram, then select the Post option from the list.
Once you've selected Post, images from your device will appear for selection. Directly above your images, press the select multiple icon next to the camera icon.
You can select up to 10 images for your carousel. Select Next to continue once you've chosen your images.
You'll be given optional editing and filtering options. Select Next again to continue to the next step.
Add your caption and hashtags.
After the above steps are completed, tap the Share button and you're done!

For additional assistance or to ensure your Instagram account is fully compliant, please reach out to marketing. Happy posting (and please follow us—we promise to follow back)!

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