Grow Time
December 2023

Non-QM Campaign

Your December Marketing Plan

1) Pre-schedule all your posts NOW. Click here to jump down to our social calendar. (Please note, we are monitoring a very hard to find bug in Total Expert that sometime's posts all scheduled posts instantly instead of on their scheduled date. Watch your TE very carefully as you pre-schedule and if this happens, be sure to notify Marketing ASAP.

2) Log into Total Expert and send the "Non-QM Mortgage Loan Email" to your agents (anyone in the Buyers Agent, Misc Agent, Sellers Agent, or any of your own custom agent groups).

3) Go through your lead database. Are any of them eligible for ITIN? Or looking at Jumbo Homes? Or Self Employed? Put these folks into groups and send the corresponding emails.

If you don't, reach out to one (or several) of your agent partners and ask if they have any. Tell them you'll co-brand the email with them.

If you are a newbie without any leads, talk to your branch manager and ask for some. Contact agents together!

4) Pick and choose at least two flyers to download and print from Total Expert. All branch managers should have an account with Office Depot/Office Max for printing. Or you can email the Marketing Team for our wholesale printing options. Print 100 copies of each flyer.

Choose from one of the two options: Visit four real estate offices and deliver 25 copies of each flyer (50 total). Or visit two real estate offices and leave 50 copies of each flyer (100 total). Deliver them with donuts (or chips and salsa) and a smile! Don't forget to leave some business cards (contact Marketing if you ran out).

4A-Optional) Pick at least one postcard  for either an EDDM (Every Door Direct Mailing) OR a targeted mailing to a list of addresses. If you are in a branch with multiple LOs, coordinate together so we don't send the same card to the same routes. Schedule a call with the Marketing Team so we can help you with route selection, and organize everything on your behalf. Mailings can be expensive and results vary. Don't feel obligated to do this step.

New Loan Limits Collateral

While we didn't include the Conforming and FHA Loan Limits collateral in your December Marketing Plan, that doesn't mean you can't include them in your strategy! There aren't any rules that say you can only post once per day. Consider sharing these on your socials in addition to the content within the campaign below. (And your agent partners would definitely appreciate you dropping off some the flyers below too!)

Conforming Loan Limits Increased to $766,550

2024 conforming loan limit-01

Caption:
Great news! Conforming Loan Limits have increased to $766,550, with some high-cost areas seeing an increase to over $1,149,825! Find out more at  https://www.castlecookemortgage.com/new-conforming-loan-limits  or contact me for more information. #castlecookemortgage #homeloan #mortgage #realestate #loanlimits

Total Expert Tags: Loan Limits, Conforming Loans, Grow Time December 2023

Conforming Loan Limits Increased to $1,149,825 - High Cost Areas

2024 Conforming Loan Limits - High Cost Areas

Caption:
Living in a high cost area? Great news! Conforming loan limits have increased to over $1,149,825 in some areas! Find out what these increases could mean for you!  https://www.castlecookemortgage.com/new-conforming-loan-limits  #castlecookemortgage #homeloan #mortgage #realestate #loanlimits

Total Expert Tags: Loan Limits, Conforming Loans, Grow Time December 2023

2024 Conforming Loan Limit Increase

conforming 2024 flyer gt

Total Expert Tags: Loan Limits, Conforming Loans, Grow Time December 2023

2024 Conforming Loan Limits

conforming gt email

Total Expert Tags: Loan Limits, Conforming Loans, Grow Time December 2023

FHA - 2024 Loan Limit Update - Option 1

FHA 2024 Limits-Social (1)

Caption:
Exciting news! Beginning January 1, 2024, FHA Loan Limits are going up by over 5%! Find out more here: https://www.castlecookemortgage.com/fha-loan-limit-update or contact me to learn more about loan limits in your area #castlecookemortgage #fha #loanlimits #mortgage #realestate #homeloan

Total Expert Tags: Loan Limits, FHA, Grow Time December 2023

FHA - 2024 Loan Limit Update - Option 2

FHA 2024 Limits-Social2 (1)

Caption:
Exciting news! Beginning January 1, 2024, FHA Loan Limits are going up! Find out more here: https://www.castlecookemortgage.com/fha-loan-limit-update or contact me to learn more about loan limits in your area #castlecookemortgage #fha #loanlimits #mortgage #realestate #homeloan

Total Expert Tags: Loan Limits, FHA, Grow Time December 2023

FHA - 2024 Loan Limit Update - High Cost Areas

FHA 2024 Limits-Social3 (1)

Caption:
Great news! If you live in a high cost area, beginning January 1, 2024, FHA Loan Limits are increasing up to over $1.1 million! Contact me to learn more about loan limits in your area #castlecookemortgage #fha #loanlimits #mortgage #realestate #homeloan

Total Expert Tags: Loan Limits, FHA, Grow Time December 2023

FHA Loan Limit Increase 2024

fha flyer gt

Total Expert Tags: Loan Limits, FHA, Grow Time December 2023

2024 FHA Loan Limits

fha email gt

Total Expert Tags: Loan Limits, FHA, Grow Time December 2023

Suggested Social Calendar
Social Posts

All posts (except videos) are available in Total Expert. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.

you opted into Facebook automation and there is a specific post you want to skip, please email marketing immediately.

Post Date: Dec. 5
Home Inventory - Investment Opportunities

Investment Opportunities 2023 #2

Caption:
Do you need a new home but don't want to sell your current one and lose that ultra low interest rate? A lot of homeowners are in the same boat, and more of them are deciding to not sell. But if you need a bigger home, consider keeping your current home (and that low rate), and turning it into an investment property. It will help our current housing inventory shortage and could help you build wealth through real estate. Click here for more details: https://www.castlecookemortgage.com/investment-opportunities  #castlecookemortgage #mortgage #homeloan #realestate #investor #investmentproperty

Total Expert Tags: Borrower, Education, Housing Inventory, Housing Market, Investor, Investors, Purchase, Refinance, Grow Time December 2023

Post Date: Dec. 6
What is a NonQM Loan?

What is NonQM_

Caption:
Ever wondered about Non QM mortgage loans? These are loans that don't fit the traditional "Qualified Mortgage" criteria, offering flexibility for those with unique financial situations. Non QM loans consider factors beyond standard metrics, making them ideal for self-employed individuals, those with irregular income, or credit challenges. Contact me today to see if a Non QM is right for you. #castlecookemortgage #homeloans #mortgage #realestate #nonqm

Total Expert Tags: Non-QM, Self-Employed Borrowers, Grow Time December 2023

Post Date: Dec. 7
Change Wholesale - Investor

Change Wholesale - investor_social-revised

Caption:
Don't let traditional debt-to-income (DTI) requirements hold you back from becoming a landlord! Change Wholesale enables investors to skip the DTI requirements and qualify based on the property's rental income cash flow.

Income documentation is not required and debt-to-income is not calculated. The potential to have that second stream of income is possible; contact me for more details!

Total Expert Tags: Borrower, Change Wholesale, Education, Investor, Investors, Loan Products, Loan Program, Purchase, Grow Time December 2023

Post Date: Dec. 8
NonQM - Asset Qualification

asset qualification_social-1

Caption:
You don't always need proof of income to buy a home. If you have significant funds at your disposal but no regular paycheck, let's talk! Our asset qualification loans were created for borrowers just like you.

Total Expert Tags: Asset Qualification, Non-QM, Grow Time December 2023

Post Date: Dec. 9
National Pastry Day

Pastry day_social

Caption:
Life is too short to skip dessert. Enjoy your favorite pastry to celebrate National Pastry Day!

Total Expert Tags: Holiday, Just For Fun, Grow Time December 2023

Post Date: Dec. 10
NonQM - Turn Your Primary Residence Into an Investment Property

turn your primary residence_social

Caption:
You DON'T have to be a real estate mogul to own an investment property! By turning your current home into an investment property, you could purchase a new home for yourself and keep all of your first home's potential equity - while someone pays YOU to live there. Ready to start building wealth through real estate? Contact me today to get started. https://www.castlecookemortgage.com/investment-opportunities

Total Expert Tags: Non-QM, Investor, Grow Time December 2023

Post Date: Dec. 11
NonQM - Bad Credit Loans

put your past behind you nonqm

Caption:
If you’ve had a bankruptcy, missed mortgage payments, or past debt problems, buying a home can seem impossible. But don’t lose hope! A new loan program from Castle & Cooke Mortgage could help. Contact me today so we can make a plan for your future. #castlecookemortgage #homeloans #badcredit #firsttimehomeowner

Total Expert Tags: Non-QM, Credit, Grow Time December 2023

Post Date: Dec. 12
NonQM - ITIN Mortgage Financing

ITIN_social-1

Caption:
If you live in the U.S. but don’t have a green card, work visa, or Social Security number, homeownership can feel out of reach. But with a new loan type from Castle & Cooke Mortgage, you may have options! Contact me today to find out if you qualify. #castlecookemortgage #homeloan #mortgage #realestate #ITIN

Total Expert Tags: Non-QM, ITIN Borrowers, Grow Time December 2023

Post Date: Dec. 13
NonQM - Financial Injury

financial injury_social-1

Caption:
At Castle & Cooke Mortgage, we like to think of events like bankruptcy, missed mortgage payments, and past debts as financial injuries. Being credit-injured doesn't mean you can't get into a home, but you may need a little time to let your finances heal. To find out what your options are and what may be available—even if you've only had a year or two to recover–please reach out.

Total Expert Tags: Non-QM, Credit, Grow Time December 2023

Post Date: Dec. 14
Home For The Holidays

home for holidays-01 (1)

Caption:
There's no better place to spend the holiday season than in the comfort of your own home. Are you looking to make the leap toward homeownership this winter? I'd be happy to help; contact me today to learn more! #castlecookemortgage #homefortheholidays #homeloans #mortgage #home #holiday #winter #heretohelp

Total Expert Tags: Holiday, First Time Home Buyer, Grow Time December 2023

Post Date: Dec. 15
NonQM Investor - Think Outside The Box

investors think outside the box

Caption:
I’m really excited about a new loan type we’re offering for investors at Castle & Cooke Mortgage, and there’s no time to lose in this market! Contact me today for more info and a no-obligation portfolio review. Visit https://www.castlecookemortgage.com/blog/new-investor-loans-from-castle-cooke-mortgage to learn more #castlecookemortgage #investorloans #investmentproperty #dscr

Total Expert Tags: Non-QM, Venture, Grow Time December 2023

Post Date: Dec. 16
NonQM Investor Product

New Investor Loan Product - Social-2

Caption:
Rents keep going up and up, and it’s a great time to get into your first investment property! With a new loan type from Castle & Cooke Mortgage, it may be possible. Call me for details.

#castlecookemortgage #investingtips #realestateinvesting #landlordlife

Total Expert Tags: Non-QM, Venture, Grow Time December 2023

Post Date: Dec. 17
Happy Holidays

happy holidays_Social

Caption:
Wishing you a joyous and special holiday season. This holiday, remember to laugh, love, eat, and enjoy every moment. This is a time for togetherness and cheer. Happy Holidays!

Total Expert Tags: Holiday, Grow Time December 2023

Post Date: Dec. 18
NewFi Gig Borrowers

gig borrower_social

Caption:
If you're working a bunch of gigs or as an independent contractor and have at least a 640 credit score, we can use your 1099, W2, bank statements, or other sources of income to get you pre-qualified! Contact a Castle & Cooke Mortgage Loan Officer to learn more! #castlecookemortgage #homeloans #mortgage #realestate #gig #sidehustle #1099 #gigeconomy

Total Expert Tags: Non-QM, NewFi, Grow Time December 2023

Post Date: Dec. 19
NonQM Investor - Hot Rental Market

hot rental market

Caption:
Could you become a landlord? With a new loan type from Castle & Cooke Mortgage, it might be possible. And in this market, it could be very lucrative. Contact me today for details. #castlecookemortgage #investorloans #investmentproperty #dscr

Total Expert Tags: Non-QM, Venture, Grow Time December 2023

Post Date: Dec. 20
NonQM Investor - Now Available

investor loans available

Caption:
Contact me today to find out about new loans for investors, including options for short-term and long-term rentals. Visit https://www.castlecookemortgage.com/blog/new-investor-loans-from-castle-cooke-mortgage to learn more #castlecookemortgage #investorloans #investmentproperty #dscr

Total Expert Tags: Non-QM, Venture, Grow Time December 2023

Post Date: Dec. 21
Winter Solstice

Winter solstice_social

Caption:
Happy Winter Solstice! "He who marvels at the beauty of the world in summer will find equal cause for wonder and admiration in winter.” — John Burroughs

Total Expert Tags: Holiday, Just For Fun, Grow Time December 2023

Post Date: Dec. 22
Jumbo Loans - Ready For a Big Upgrade?

socialpost_jumboloan

Caption:
If the price of your dream home is more than the conforming loan limit, consider a jumbo loan. These loans allow you to borrow up to $4 million, need only a credit score of 660 or better, have several down payment options, and some programs even allow a 3-2-1 buydown! Contact me today if you're ready for a BIG upgrade. #castlecookemortgage #homeloans #jumboloan #mortgage #realestate

Total Expert Tags: Jumbo, NewFi, Grow Time December 2023

Post Date: Dec. 23
NewFi Graduated Payment Mortgages (GPM)

NewFI - Graduated Payment

Caption:
Here’s a great option for borrowers worried about a mortgage payment! A Graduated Payment Mortgage starts you off initially with a lowered monthly payment, with a 5% increase occurring each year. This unique option helps you step into your mortgage payments. Credit score requirements are a minimum of 660 or better. Debt-to-income requirements are 50% or lower. Plus, loan limits can go as high as $3 million. To find out more details and if you qualify, contact me today! #castlecookemortgage #mortgage #homeloan #realestate #monthlypayment #mortgagepayment #graduatedpayments

Total Expert Tags: Graduated Payment, NewFi, Grow Time December 2023

Post Date: Dec. 24
NonQM - Self-Employed Myths

static-mortgage myths_social

Caption:
If you’re self-employed, you may have heard some of these misconceptions about home loans. To get the whole story and learn about options for your situation, give me a call!

Total Expert Tags: Non-QM, Self-Employed Borrowers, Grow Time December 2023

Post Date: Dec. 25
Christmas Day

Christmas_social

Caption:
Merry Christmas from us here at Castle & Cooke Mortgage!

Total Expert Tags: Holiday, Grow Time December 2023

Post Date: Dec. 26
NonQM - DACA Loans

DACA loans_social

Caption:
Real estate agents, do you serve the DACA community? Call me about a new loan type for non-permanent residents.

Total Expert Tags: DACA Program, Non-QM, Grow Time December 2023

Post Date: Dec. 27
NonQM - Self Employed - You Chart Your Own Path

chart your own path

Caption:
You go it alone in business, but you don’t need to go it alone for a home loan. If you’re self-employed, I can help you explore your mortgage options—no strings attached.

Total Expert Tags: Non-QM, Self-Employed Borrowers, Grow Time December 2023

Post Date: Dec. 28
NonQM - No W2? No Problem!

no w2_social

Caption:
If you’re self-employed, there may be alternative ways to qualify for a home loan. Contact me to learn more!

Total Expert Tags: Non-QM, Self-Employed Borrowers Grow Time December 2023

Post Date: Dec. 29
NonQM - Property Loans for Unusual Circumstances

loans for unusual circumstances

Caption:
Every borrower is different, and so is every investor! When you choose me and my team at Castle & Cooke Mortgage for your property loan needs, we can accommodate a wide range of circumstances, including credit-challenged buyers, first-time investors, self-employed borrowers, and entrepreneurs! #castlecookemortgage #investorloans #investmentproperty #dscr

Total Expert Tags: Non-QM, Self-Employed Borrowers, Grow Time December 2023

Post Date: Dec. 30
Interest Only Mortgage

interest only loan_social-02 (2)

Caption:
There are a handful of benefits that an interest-only mortgage can offer. If you found a house you love but might be concerned about the monthly payment, an interest-only mortgage can yield a lower monthly payment. Be sure to contact me first to go over all your options and learn more about this unique home loan.

Total Expert Tags: Interest Only, Market Conditions, Grow Time December 2023

Post Date: Dec. 31
New Year's Eve

new years eve_social

Caption:
Cheers to new beginnings, new adventures, and a year filled with love and laughter!

Total Expert Tags: Holiday, New Year, Grow Time December 2023

Post Date: Jan. 1
New Year's Day

new years day_social

Caption:
Hello 2024! "I don’t know where I’m going from here, but I promise it won’t be boring." - David Bowe

Total Expert Tags: Holiday, New Year, Grow Time December 2023

Post Date: Jan. 2
NonQM Investor - Recurring Revenue

recurring revenue

Caption:
If you’re serious about your finances, you know how important it is to have multiple streams of recurring revenue. In this market, I highly recommend considering an investment property. We have loans available for short-term and long-term rentals, and new qualifying standards make it easier than ever! Contact me today for a portfolio review! Or visit https://www.castlecookemortgage.com/blog/new-investor-loans-from-castle-cooke-mortgage to learn more #castlecookemortgage #investorloans #investmentproperty #dscr

Total Expert Tags: Non-QM, Venture, Grow Time December 2023

Post Date: Jan. 3
NonQM Investor - Relaxed Requirements

relaxed investor

Caption:
Real Estate Investors! Contact me today to find out if you qualify for a new loan type we’re offering! I would love to help get you into a great property and help you grow your portfolio. Visit https://www.castlecookemortgage.com/blog/new-investor-loans-from-castle-cooke-mortgage to learn more #castlecookemortgage #investorloans #investmentproperty #dscr

Total Expert Tags: Non-QM, Venture, Grow Time December 2023

Emails

Non-QM - ITIN Loans - Client Email

ITIN loans email gt-1

Total Expert Tags: Non-QM, ITIN Borrowers, Grow Time December 2023

Non-QM - ITIN Loans - Agent Email

ITIN agent email gt-2

Total Expert Tags: Non-QM, ITIN Borrowers, Grow Time December 2023

Non-QM Jumbo Loans - Client Email

jumbo nonqm email gt-1

Total Expert Tags: Jumbo, Non-QM, Grow Time December 2023

Non-QM - Asset Qualification - Agent Email

asset qual email non qm gt-1

Total Expert Tags: Non-QM, Asset Qualification, Grow Time December 2023

Non-QM Mortgage Loans - Agent Email

nonqm agent email gt-1

Total Expert Tags: Non-QM, Agent Marketing, Grow Time December 2023

NonQM - Self-Employed Borrowers - Agent Email

self employed email gt-1

Total Expert Tags: Non-QM, Self-Employed Borrowers, Grow Time December 2023

NonQM Investors - Client Email

nonqm investors client-1

Total Expert Tags: Non-QM, Investors, Grow Time December 2023

NonQM Investors - Agent Email

nonqm investor agent gt-1

Total Expert Tags: Non-QM, Investors, Grow Time December 2023

Flyers

NewFi Gig Borrowers 

gig flyer gt

Total Expert Tags: NewFi, Gig, Grow Time December 2023

Jumbo Loans - Ready For A Big Upgrade?

jumbo flyer gt

Total Expert Tags: Non-QM, Jumbo, Grow Time December 2023

NonQM - Asset Qualification

asset qualification flyer gt

Total Expert Tags: Asset Qualification, Non-QM, Grow Time December 2023

NonQM - Bad Credit Loans 

non qm put your past where it belongs flyer gt

Total Expert Tags: Market Conditions, Purchase, Grow Time December 2023

Total Expert Tags: Credit, Non-QM, Grow Time December 2023

NonQM - ITIN Mortgage Financing

itin flyer gt

Total Expert Tags: ITIN Borrowers, Non-QM, Grow Time December 2023

NonQM Mortgage Loans

nonqm loans flyer gt

Total Expert Tags: Non-QM, Grow Time December 2023

NewFi Graduated Payment Mortgages (GPM)

gpm flyer gt

Total Expert Tags: Graduated Payment, NewFi, Grow Time December 2023

Interest Only Mortgage

interest only loan flyer gt

Total Expert Tags: Non-QM, Interest Only Mortgage, Grow Time December 2023

NonQM Investor Product

think again investor flyer gt

Total Expert Tags: Venture, Non-QM, Grow Time December 2023

First Time Buyer - Multiplex 5% Down Payment

5 down flyer gt

Total Expert Tags: Non-QM, Investor, Grow Time December 2023

Multiplex 5% Down Payment

5 down flyer 2 gt

Total Expert Tags: Non-QM, Investor, Grow Time December 2023

NonQM - Self-Employed Borrowers

self employed flyer gt

Total Expert Tags: Non-QM, Self Employed Borrowers, Grow Time December 2023

NonQM - Self-Employed Borrower Tips

mortgage tips flyer self employed gt

Total Expert Tags: Non-QM, Self Employed Borrowers, Grow Time December 2023

Postcards

We're excited to release postcards as our newest marketing offering in Total Expert. These cards are sized to 6.25x11 so they can be used either as EDDMs or sent via first class mail. Contact marketing@castlecookemortgage.com for printing and mailing assistance.
(Please note, at this time, we are only offering postcards sized 6.25x11. Please refrain from requesting different sizes).

NewFi Gig Borrowers Postcard

gig postcard gt

Total Expert Tags: NewFi, Gig, Postcards, Grow Time December 2023

NonQM - Not Everyone Needs a 9-5 Postcard 

asset qual non qm postcard gt

Total Expert Tags: Asset Qualification, Postcards, Grow Time December 2023

NonQM - Bad Credit Loans - Put the Past Where it Belongs Postcard

put the past where it belongs postcard gt

Total Expert Tags: Credit, Postcards, Grow Time December 2023

Non QM Jumbo Loans - Ready For a Big Upgrade Postcard 

jumbo postcard gt

Total Expert Tags: Jumbo, Postcards, Grow Time December 2023

Keys To Success

We have streamlined and updated our Keys to Success Training Page. From here on, we will always link to this page in this section. We'll post occasional updates here if anything new has been added each month

Video Archive

You can download any of our videos from our new Vimeo Commercial Gallery: https://vimeo.com/showcase/10102542

Grow Time Archive
Watch this space

Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!