Grow Time - May 2024

1) Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and Linked In integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.

2) Send the SimpliFi - Clients email to all the loans you funded in October 2023. This is when interest rates were at their highest and they are coming off EPO restrictions.
Instructions
- Find the email you want to send, click ACTIONS>SEND
- Then click on SELECT RECIPIENTS
- Click the blue filter button on the right side
- Go to LOAN FILTERS and make sure LOAN STATUS reads FUNDED
- Go to LOAN DATE FILTERS and under FUNDED DATE, set your START DATE to 10/01/2023 and END DATE to 10/31/2023
- Close out of the filter window
- Click the checkbox next to First Name to select everyone in your filtered list
- You can either send immediately or schedule
- Contact Marketing if you need help

3) Pick the Buydown Info For Sellers and the Simplifi - First Time Home Buyer Flyers, download them from Total Expert, and print 100 copies. This section should not be new to any of you - divide them up into groups of 25 and visit four different real estate brokerages. OR divide them into two groups of 50 and visit two offices. If you know any agents in these offices and they are a co-marketing partner in Total Expert, then co-brand the flyers before downloading and printing them! Especially the Buydown flyer! Listing agents will love this!

4) REPEAT THIS WEEKLY! STICK TO IT! If you have active Co-Marketing Partners in Total Expert, contact them and ask if they have any active listings. If they do, ask for the MLS number and let them know you will create some collateral for them
Step 1 - Create a Single Property Website
Instructions
- Go to WEB MARKETING > SINGLE PROPERTY SITES
- Click CREATE
- Enter the MLS in the SEARCH BY MLS field and click the magnifying glass
- Click on the home that pops up and wait for the page to refresh
- DON'T FORGET!!!! Click ADD next to your name under Lender Partners, and select your agent's name under Agent Partners.
- You can either leave the page as is and click ACTIONS>SAVE or click NEXT and play with the site layout, etc. (My favorite template is Modern)
- Click ACTIONS>VISIT SITE to see the site live and to copy the URL
Step 2 - Create a Listing Flyer (or Open House flyer)
- Go to PRINT MARKETING>CREATE NEW
- Under the FOLDERS drop down select LISTING FLYERS
- Pick a flyer and click ACTIONS>SELECT
- Select your agent under CO MARKETING PROFILE
- Enter the MLS# and click the magnifying glass
- Click SELECT under the home
- Click CUSTOMIZE AND PUBLISH
- If it is an Open House flyer, be sure to enter the date and time in the appropriate field
- You may need to edit the home description so it can all fit
- Click SAVE FIRST DRAFT, then PUBLISH
- Click ACTIONS and GENERATE PDF
- You can either save the PDF to your desktop or copy the URL to the PDF
Step 3
- Now, open an email in Outlook, and send the link to the Single Property Site, the link to the PDF (or attach the file) to your agent!
Step 4
- Ask your agent if you can visit their open house. Print out some flyers (co brand them!!!) from Total Expert and bring them along
- Tell your agent you will meet them early to help them put out signs
- Volunteer to bring a case of water or some small snacks
- Don't forget to offer your agent the ability to purchase Open House Kits at EXCLUSIVE wholesale pricing

Thanks to everyone who joined our Marketing Mastermind on Tuesday, May 7th.

Together we learned how to create a Home Loan Lead Capture app, and how to pair it with a social media post.

The post for May 9th has been unlocked and is now available in Total Expert, but be sure to watch the training video before you schedule it, so you can ensure you include the URL for a lead capture app with it!

The Suggested Social Media Calendar has been updated, and the post has now been included below.

We also learned how you and your agent partners can leverage Lead Capture Apps together at Open Houses, and then utilize an automated co-branded email campaign after borrowers sign-in!

Thanks to everyone who joined us for our first Virtual Sales Rally!

Click here to access all the recordings from our three days together.

All Loan Officers should plan to attend our Virtual Sales Rally this month. Expect to participate in crucial topics on how to successfully leverage our unique products and programs, how to engage more clients in Homebot, best practices from our Mortgage Systems and Operations teams, and sharpening your sales skills and overcoming objections. We'll close out with a Loan Officer Panel led by your peers

We'll be diving deep into crucial topics such as our Unique Product/Program Offerings, leveraging Homebot effectively, mastering Mortgage Systems & Operations Best Practices, and honing our skills in Selling & Overcoming Objections. We'll close out with a Loan Officer Panel on the last day to hear directly from your peers, share insights, and collaborate.

Dates and Times (MT)
May 14 - 12pm to 2pm
May 15 - 12pm to 3pm
May 16 - 12pm to 2pm

Earlier this month, we hosted Insider Secrets to Grow Your Business and we invited two speakers to share their knowledge.

You all know the lovely Cheryl Knowlton. She shared the top five things LOs need to do to develop agent partnerships. Agents need us more than ever. And we need them. Whether it's through referrals, marketing support, or a combination of things, to be a successful loan officer, you need strong referral partners. Whether you saw it live, or need a recap, time-block 15 minutes to watch her presentation.

Our other speaker is Joseph LaGiglia from MortgageMessage. He's also a high-production loan officer for a credit union outside of Chicago. But Joe carved out a niche for himself as a video marketer and has a strong following on Facebook thanks to his videos. He shared with us his journey on how he got started, and what he does continuously to generate new content and gain followers. If you missed this, or want to watch it again, time-block another 15 minutes to watch his session. Video Marketing is easier than you think, you just need to commit to it.

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Did you know that the Federal Housing Administration has insured over 40 MILLION home loans since 1934?! This is because they are a fantastic home financing option for many borrowers, especially First-Time Homebuyers and individuals with less than perfect credit. They come with several benefits, including down payments as low as 3.5%, flexible DTI requirements, and a minimum credit score of 580 to qualify (sometimes even lower in certain circumstances!) Contact me today to see if an FHA loan would be right for you!

Total Expert Tags: FHA, Purchase, Grow Time May 2024

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Life can be complex, but your home financing doesn't have to be! Our SimpliFi promotion allows our borrowers to refinance their new home - without the lender or administrative fees! This is active for 36 months after your closing date, giving you time & flexibility to refinance when it's right for you. Now that's a simpler way to refi - it's Simplifi! Check out the link to learn more: https://www.castlecookemortgage.com/simplifi #castlecookemortgage #simplifi #simplifiyourlife #homeloans #refinance

Total Expert Tags: SimpliFi, Buy Now Refinance Later, Grow Time May 2024

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Selling your home but not getting a lot of interest? Before you slash prices, think about a seller-paid interest rate buydown! Here's how: By buying down the interest rate, more buyers might be able qualify with a lower rate. A lower rate could benefit buyers in the long run vs. a reduced sale price. And by offering a seller-paid interest rate buydown, you might see more full-price offers on your home. For more information, talk to your listing agent, and contact me today!

Total Expert Tags: Buydown, Seller Contributions, Grow Time May 2024

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You may think of stocks and bonds when it comes to investing, but what about homeownership? You don't need to own multiple homes to invest; in fact, your primary residence could be an asset that could help you access potential home equity over time! You could also take advantage of possible tax benefits, especially if you recently purchased a new home or made home renovations. Contact me today to learn more about the power of homeownership!

Total Expert Tags: Home Equity, First Time Home Buyer, Grow Time May 2024

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Whether you're renting or currently own a home, let me help make your upcoming homeownership venture easy. I'm able to access out-of-the-box solutions such as our SimpliFi program (finance a home with us and refinance within 36 months without our lender or administrative fees!), down payment assistance options*, and unique loan products to empower you for your next move. Contact me today for a complimentary, no obligation consultation!

Total Expert Tags: SimpliFi, Down Payment Assistance, Grow Time May 2024

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The mortgage industry is shifting away from in-person meetings, but I still believe in the importance of face-to-face interactions! I understand that establishing trust is vital for many individuals before they share their personal and financial information. If you're seeking a loan officer who prioritizes your comfort and privacy, let's meet in-person. Please contact me via phone or email to schedule a meeting at a time that works for you. Your trust is my top priority, and I'm dedicated to delivering the personalized service you deserve!

Total Expert Tags: Relationship Building, Mortgage, Grow Time May 2024

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You may think of stocks and bonds when it comes to investing, but what about homeownership? You don't need to own multiple homes for real estate to be considered an investment; in fact, your own home is an asset that could help you access potential home equity over time! You could also take advantage of possible tax benefits, especially if you recently purchased a new home or recently made home renovations. Contact me today to learn more about the power of homeownership!

Total Expert Tags: Home Equity, Purchase, Grow Time May 2024

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There are a lot of credit monitoring services out there that love to jump when they detect you got your credit pulled, which often leads to unwanted calls, emails, or letters. While a credit check is always a part of the mortgage process, you can rest assured that Castle & Cooke Mortgage NEVER sells your information. You can always opt-out of pre-screened offers by visiting www.optoutprescreen.com. And if you get any kind of letter or email that looks suspicious, always reach out to me first.

Total Expert Tags: Fraud Prevention, Scam Alert, Grow Time May 2024

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Following several weeks of decline, mortgage rates changed course this week. More hawkish commentary about inflation and tepid demand for longer-dated Treasury auctions caused market yields to rise across the board. This reality, as well as economic signals that have moved sideways over the last few weeks, have resulted in mortgage rates drifting higher as markets continue to dial back expectations of interest rate cuts.

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time May 2024

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After a five week climb, mortgage rates ticked down following a weaker than expected jobs report. An environment where rates continue to hover above seven percent impacts both sellers and buyers. Many potential sellers remain hesitant to list their home and part with lower mortgage rates from years prior, adversely impacting supply and keeping house prices elevated. These elevated house prices add to the overall affordability challenges that potential buyers face in this high-rate environment.

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time May 2024

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The 30-year fixed-rate mortgage increased for the fifth consecutive week as we enter the heart of Spring Homebuying Season. On average, more than one-third of home sales for the entire year occur between March and June. With two months left of this historically busy period, potential homebuyers will likely not see relief from rising rates anytime soon. However, many seem to have acclimated to these higher rates, as demonstrated by the recently released pending home sales data coming in at the highest level in a year.

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time May 2024

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