Grow Time - September 2024

We have a brand new automated email campaign that will launch on Tuesday, September 17th!

Ever since launch, Homebot has been providing you alerts in your dashboards to clients who may be motivated to sell. But thanks to a building integration between Homebot and Total Expert (that your marketing team has been directing!) these client alerts are now pushed to Total Expert and loaded onto an email campaign.

How does Homebot know your client might be motivated to sell? You'll receive a Motivated to Sell Alert if your client matches the following criteria:
- They have owned their home for two years or more
-They have positive home appreciation or positive home equity
-They viewed the "Should You Sell" panel

Action Items Needed:
- Click here to read and review the sample emails
- If you want to OPT OUT of this campaign, you must notify Marketing by end of day, Monday, September 16th

1) Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts (except the one locked for Mastermind attendees) are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.

2) Increase your lending presence in brokerages!
- Reach out to your top referral partners and ask if you can leave a display of business cards, Homebuyer Guides, and content for agents in their office
- Contact Marketing to order your Homebuyer Guides and Distinct Value Trifolds.

3) Attend Open Houses with your agents! Send this email ahead of the weekend, recommend Wednesdays or Thursdays
Instructions
- Find the "Real Estate Agent" email, click ACTIONS>SEND
- Then click on SELECT RECIPIENTS
- Click the blue filter button on the right of the page
- Under INCLUDED GROUPS, select Buyer's Agent, Seller's Agent, and Misc. Agent groups
- Exit the filter screen
- We don't recommend sending this email to every single agent in your database, so go through this list of filtered agents and pick and choose who you wish to send it to. Click the checkbox next to each of their names as you select
- You can either send immediately or schedule
- Contact Marketing if you need help

4) Offer Open House Kit purchases to agents
Instructions
- Find the "Open House Kit - Agent Email" email, click ACTIONS>SEND
- Then click on SELECT RECIPIENTS
- Click the blue filter button on the right of the page
- Under INCLUDED GROUPS, select Buyer's Agent, Seller's Agent, and Misc. Agent groups
- Exit the filter screen
- Click the checkbox to the left of ACTIONS to select all of the filtered contacts OR pick and choose who in this list of agents you want to send this email to
- You can either send immediately or schedule
- Contact Marketing if you need help

Want to get the most out of Total Expert? Check out our Top High Value and High Dollar Actions

1) Log in to Total Expert Every. Single. Day.

2) Use Focused View every day as a call list to reach out to clients. We've created many Focused Views tied to Journeys and Campaigns so you can see who is actively receiving emails and texts from you. Be sure to log an outcome for each client within your Focused Views - don't let them just sit there. (Note: Customer Intelligence alerts only last seven days, so be sure to quickly log outcomes for anyone flagged for CI when you receive the user notification).

3) Use Journeys! Over the last few months, we've released a number of campaigns that fall outside of our usual automation strategies. These campaigns require you to add a contact and place them into a group, our use a Lead Capture App. Below you will see our brand new First Time Homebuyer Campaign. Last month we released the campaign and strategy for Divorced Leads. Earlier this year we released a campaign targeting renters. Setting clients up on these Journeys take very little time, and allow you to stay top of mind and provide valuable intel to push people to apply.

3) Connect with multiple co-marketing partners for more business. Think outside the box too! You can add accountants, attorneys, and even insurance agents as co-marketing partners. Remember the Divorce Lead Campaign from July?

4) Make sure your real estate agent co-marketing partners are at 100% completion! The biggest obstacle to this is their MLS-ID and affiliation.

a) When your agents connect their MLS to Total Expert, you'll be notified of new listings.
b) Create a Single Property Website, an Open House Lead Capture App, and a Listing Flyer for every new listing notification you receive. Then congratulate the agent for their new listing and send them the content you created.

5) Clear your tasks! When you receive or create a task, it's important you clear the task so they don't stack up in your account.

On September 4th, we showed you how to time-block and pre-schedule your social media posts.

Check out the recording here!

On September 23rd, we will have another Marketing Mastermind to showcase some incredible enhancements to Homebot! It's almost like a whole new platform! There will be a new dashboard, AI tools, and other enhancements that make it a great time for everyone to get re-acquainted with our flagship marketing platform.

A calendar invite has already been sent - if you are not using this tool which has easily generated millions in funded loan volume, be sure to attend - this is the one marketing tool you can't afford to ignore.

Last month we introduced a weekly business development strategy to make seven hours worth of calls to clients and agents each week.

Seven hours of weekly prospecting to grow your business! You got this! Stick to it!

If you are new to CCM or need a refresher, you will find sections below that detail each day's calling campaign. Time block your calendar accordingly: Monday = Two Hours | Tuesday = One Hour | Wednesday = One Hour | Thursday = One Hour | Friday = Two Hours.

Click the + next to each section to review.

Agent Relationship Strategies

Monday's are where you should plan to time block two hours to call approximately 40 agents. Whether it's your best referral partners, or someone you're trying to develop a relationship with, these calls will help you grow your business.

These strategies are proven and everyone has the time and capacity to follow this path! You can do this! Stick to it!

Sample Script:
Hey [Agent], it's [Your Name] from Castle & Cooke Mortgage. How was your weekend? Did you host any open houses?

I'm just calling to check in and see how everything is going with your buyers. Have they all been pre-qualified and set with their home loans? Do you have anybody you'd like me to chat with to help them get started? Are there any challenging buyers who are having trouble getting pre-qualified? Any buyers having trouble getting under contract?

Last questions - What can I do this week to help make your life a little easier? Do you have any open houses this weekend you need help with? Let me know if you need any flyers, websites, or loan scenarios. Or if you need help setting up, I'm happy to come early and put out signs, bring some water and snacks.

If there's anything else I can do, call me any time. I'll check back in with you next week.

Start setting up your calendars in Outlook to time-block two hours on Mondays for these calls starting next week!

Instructions for listing content
(Note: Agents MUST be set up in Total Expert first as a Co-Marketing Partner before you can co-brand any flyers or websites!
Step 1 - Create a Single Property Website
Instructions
- Go to WEB MARKETING > SINGLE PROPERTY SITES
- Click CREATE
- Enter the MLS in the SEARCH BY MLS field and click the magnifying glass
- Click on the home that pops up and wait for the page to refresh
- DON'T FORGET!!!! Click ADD next to your name under Lender Partners, and select your agent's name under Agent Partners.
- You can either leave the page as is and click ACTIONS>SAVE or click NEXT and play with the site layout, etc.
- Click ACTIONS>VISIT SITE to see the site live and to copy the URL
Step 2 - Create a Listing Flyer (or Open House flyer)
- Go to PRINT MARKETING>CREATE NEW
- Under the FOLDERS drop down select LISTING FLYERS
- Pick a flyer and click ACTIONS>SELECT
- Select your agent under CO MARKETING PROFILE
- Enter the MLS# and click the magnifying glass
- Click SELECT under the home
- Click CUSTOMIZE AND PUBLISH
- If it is an Open House flyer, be sure to enter the date and time in the appropriate field
- You may need to edit the home description so it can all fit
- Click SAVE FIRST DRAFT, then PUBLISH
- Click ACTIONS and GENERATE PDF
- You can either save the PDF to your desktop or copy the URL to the PDF
Step 3
- Now, open an email in Outlook, and send the link to the Single Property Site, the link to the PDF (or attach the file) to your agent!
- Don't forget to offer your agent the ability to purchase Open House Kits at EXCLUSIVE wholesale pricing (requires 7-10 days advance notice)
Loan Status Update Calls

Ask any successful loan officer, and they'll tell you about Loan Status Update Tuesdays. This is a strategy our team has been sharing since the very beginning and when done properly, can ultimately save you time!

Each Tuesday, time block an hour to contact the borrower (it's ok if you just call the primary), buyer's agent, and seller's agent with an update on the home loan. It doesn't matter if there isn't any change to the loan's status from the previous week. The goal here is to provide weekly updates to calm nerves and anxiety through the process.

Sample Script:
Hey [Buyer], it's [Your Name] from Castle & Cooke Mortgage. Just giving you a ring with your Tuesday update call. I wanted to let you know that your home loan [insert status or update here]. Everything appears to be in good shape. Let me know if you have any questions and I'll be glad to help. I'll check back in next week with more news.

Hey [Buyer's Agent], it's [Your Name] from Castle & Cooke Mortgage. Calling to update you on the [Buyer's Name} loan at [Subject Property Address]. I wanted to let you know that [insert status or update here], and everything looks like it's in good shape. Before I let you go, do you have any buyers you'd like me to speak with? Do you have any needs for open houses you or your brokerage may be hosting this weekend? I'll check back in next week with more news.

Hey [Seller's Agent], it's [Your Name] from Castle & Cooke Mortgage. Calling to update you on the [Buyer's Name} loan at [Subject Property Address]. I wanted to let you know that [insert status or update here], and everything looks like it's in good shape. Are you hosting any open houses this weekend? Do you need my help setting up or can I bring some waters and snacks? How's everything going with your other transactions? Any challenging situations I can help with? I'll check back in with you next week with more updates on the loan.

The key here is to decrease your incoming calls from agents who constantly call you to check in on your borrower's home loan. Stick to it!
Alphabet Calls

Each Wednesday, plan to time block one hour to call your funded clients going through the alphabet based by last name. (Week 1=A, Week 2=B, etc).

One letter a week for the next 26 weeks. When those six months are up, you start over! This allows you to give a personal call to your clients twice a year.

All it takes is time-blocking and sticking to the plan! You can do this!

Sample Script:
Hello [Client], it's [Your Name] from Castle & Cooke Mortgage. It's been a few months since we chatted last, so I just wanted to call and check in. I wanted to make sure you're getting your mortgage statements and that everything for your home loan is going smoothly.

Do you have any questions or run into any challenges lately?

Have you been reading your Homebot report you get each month?

We happen to have some new loan programs that can help people [pay down credit cards], [buy investment properties with their equity], [upgrade or downgrade], [get cash out for home improvements].

If you happen to know of any friends, family, or neighbors who might need help in that area, would you be so kind to pass them my contact info?

Thanks for being a great client - please call me any time if there's anything I can do to help.
Homebot Motivated Clients

Homebot does a great job in setting up your daily dashboard to show you clients who are motivated to sell (and also refi, but we are focusing on sellers for now).

For those of you who attended (or watched) our Homebot Best Practices on Day One of our Virtual Sales Rally, you may remember our rep, Bethany, showing us how to leverage and communicate with Motivated Sellers.

Each Monday you receive a report from Homebot showing your most active leads. When you click on VIEW ACTIVITY FEED it will bring you right to your Homebot Client Activity Feed.

Click on the MOTIVATED TO SELL filter and here are the folks you should call weekly.

Sample Script:
Hello [Client], it's [Your Name] from Castle & Cooke Mortgage. I just wanted to check in and see how you're liking your Homebot Digest? Do you have any questions about your home's value or some of the options you have? Based on your equity, you might have an opportunity to purchase a new home if you're thinking about a move. Should we set a time for your agent to do a CMA for a more accurate estimate? Have you been thinking about making a move, or using some of your equity? If you want, I can pull up your Homebot report and we can review your options together if you have time?

There is a reason they are called Motivated Sellers! They've explored their options in Homebot - get in front of them first to help them understand all the ways they can use their home equity. Stick to it!
Friday Pre-Qual Check Ins

Every Friday, time block two hours to call everyone AND their REALTOR in your pipeline who is pre-qualified but hasn't gone under contract.

Sample Script:
Hello [Client], it's [Your Name] from Castle & Cooke Mortgage. I just wanted to check in on your home search. How's everything going? Have you taken a look at your Homebot Buyer Report lately? Do we need to adjust your price point? Are there any contingencies we should re-think like appraisal or inspection? Anything else I can do or help with your home search?

Hello [Agent], it's [Your Name] from Castle & Cooke Mortgage. I just got off the phone with [Pre-Qualified Client], and he let me know they're still shopping for a new home. I wanted to ask if you thought maybe we need to revise their price range or change any of their contingencies? (If any changes are needed, let them know you'll send a revised pre-qualification letter). Are you working with anyone else this weekend I should chat with?

If you want to avoid people calling you in a panic over the weekend, this is a great way to cut down those calls. Stick to it!

Caption:
Low inventory and rising home prices are leaving some buyers high and dry, but lately new home construction has been the saving grace for many prospective homebuyers and opening up both access and affordability. New Home Sales make up more than 30% of single-family home sales, up from 10%-12% just last year, with new housing starts expected to increase through 2025. If you're ready to make a move into a brand new home of your dreams, contact me to get started.

Total Expert Tags: Buy Now Refinance Later, Market Conditions, Grow Time September 2024

Caption:
The truth is, nobody can predict the future. When rates started to rise, plenty of analysts said they wouldn't stay up for long. That was almost two years ago. And despite those predictions, rates have steadily risen, with two spikes crossing the 7% threshold. And while we don't want to add our speculations, we've been seeing a number of predictions showing rates averaging around 6.5% by the end of the year. Meaning those wanting to wait out the high rate environment, might have quite some time on the sidelines. The waiting game could cost you, especially if you saw rates rising in early 2022, thinking they would be back down in the 2% or 3% range. Don't wait! Contact me today to review all your options.

Total Expert Tags: Buy Now Refinance Later, Market Conditions, Grow Time September 2024

Caption:
Home equity has shattered records, with $11 TRILLION in tappable home equity available to homeowners. About 48 million people across the country have access to an average of $206,000 in potential home equity, which is up from $185,000 last year! If you need to pay off debt, make improvements to your home, create an emergency fund, or want to become a home investor, you could be sitting on a hidden savings account! Contact me today to receive your FREE home equity report and to review your options.

Total Expert Tags: Home Equity, Refinance, Grow Time September 2024

Caption:
The data is clear – homeownership offers greater happiness than renting! With homeownership, you could have the freedom to choose your location, personalize your space, and build potential wealth through your home's equity. These benefits contribute to enhanced well-being and long-term satisfaction. Ready to make the switch from renting? Call me today to explore your options and take the first step toward your future!

Total Expert Tags: Buy Now Refinance Later, Buy vs Rent, Grow Time September 2024

Caption:
Seriously… do they? If your lender is not providing value to you and your business, it may be time to make the switch. Here at Castle & Cooke Mortgage, we are proud to offer:
- A full suite of home loan products
- Constant communication
- Access to a content marketing platform
- Home equity reports and buyer tools

If you’re ready to grow your business and work with people that care about it; give me a call today!

Total Expert Tags: Agent Marketing, Real Estate Agent, Grow Time September 2024

Caption:
Although this week’s decline was slight, the 30-year fixed-rate mortgage trended down to its lowest level in two years. Given the downward trajectory of rates, refinance activity continues to pick up, creating opportunities for many homeowners to trim their monthly mortgage payment. Meanwhile, many looking to purchase a home are playing the waiting game to see if rates decrease further as additional economic data is released over the next several weeks.

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time September 2024

Caption:
Mortgage rates continued declining towards the six percent mark, reviving purchase and refinance demand for many consumers. While mortgage rates do not directly follow moves by the Federal Reserve, this first cut in over four years will have an impact on the housing market. Declining mortgage rates over the last several weeks indicate this cut was mostly baked in, but rates will likely fall further, sparking more housing activity.

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time September 2024

Apply Now Call Me Email Me Home Equity Report Home Search