Grow Time
September 2025
September Automations
Throughout 2025, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a full list of Marketing Automations, click here.
- Real Estate Agent Safety: This email will be sent to all of your agents in Total Expert. Click here for a sample.
- Send Date: Tuesday, September 9
- Opt-Out By: Monday, September 8
- Penny Pinching After Summer Vacation: This email will be sent to all of your funded clients in Total Expert who funded more than 7 months ago and have an LTV of 60% or less. Click here for a sample.
- Send Date: Wednesday, September 10
- Opt-Out By: Monday, September 8
- House Hacking: A Great Life Hack: This email will be sent to all contacts currently in Lead or Lead (Prospect) status. Click here for a sample.
- Send Date: Thursday, September 18
- Opt-Out By: Monday, September 8
- Maximum Seller Contributions & Minimum Down Payment: This email will be sent to all of your agents in Total Expert. Click here for a sample.
- Send Date: Tuesday, September 23
- Opt-Out By: Monday, September 8
- FALL In Love With Your New Home - Without Even Moving: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago and have 50% or less LTV. Click here for a sample.
- Send Date: Wednesday, September 24
- Opt-Out By: Monday, September 8
- Stop The Maybes: This email will be sent to all contacts currently in Lead or Lead (Prospect) status. Click here for a sample.
- Send Date: Wednesday, October 1
- Opt-Out By: Monday, September 8
Total Expert & Homebot Growth Strategies
In May we introduced a really cool email you can send to folks in either your Rate Alert or Rate Improvements contact tabs to help them see the potential benefits of refinancing and see estimated savings.
The Rate Improvement Refi Estimate email is just that, an estimate based on current rates from Optimal Blue's Mortgage Market Indicies.
Rate Improvement Refinance Estimate
Total Expert Tags: Interest Rate, Grow Time May 2025
In June, we announced a brand new feature in Total Expert! You will now be able to generate a rate quote within Total Expert via your Optimal Blue integration!
Unlike the email to your left, this is not based on estimated rates, but pulls directly from your pricing engine.
From there, you will be able to send this quote via a dynamic email in Total Expert.
Purchase Rate Quote
Total Expert Tags: Interest Rate, Grow Time June 2025
Have you taken a look at your CONTACTS screen in Total Expert lately? We've assembled a number of tabs related to Customer Intelligence as part of our "Data Analytics Era."
- High Equity Clients ⏫ - This tab shows you funded clients who have 25% or less LTV in their home.
- Mid Equity Clients 🔼 - This tab shows you funded clients who have 26%-70% LTV in their home. Both equity tabs exclude any fundings in the last 7 months to avoid EPO.
- People Shopping Me 😠 - This tab contains anyone who has a current Credit Inquiry Alert detected by Customer Intelligence. This alert only stays on the contact's record for only 7 days, so you will see clients come in and out of this list as the alert expires.
- Rate Alert! 🚨 - This tab will show you active Rate Drop Alerts for funded clients with a current interest rate that at least 0.75% higher than the current day's rate in Optimal Blue's Mortgage Market Indices. This alert also only lasts for 7 days which is why we created the additional tab below. This alert excludes HELOCs, fundings in the last 6 months, and any second or additional liens to avoid flagging DPA program second mortgages.
- Rate Improvements ⬇️ - This tab collects your entire database of funded loans under the same parameters above regardless of an active rate alert.
- Credit Improvements ⬆️ - This is our newest tab for our newest alert for clients who have been denied (or withdrew their application), or leads you manually added to the Credit Monitoring Group and they achieved a 580 FICO score. This alert only lasts for 7 days.
Major news! The Homebot Partner Network has launched and now we are able to include buyer agent information for all of your clients, regardless if the agent has Homebot or not. This is a big game-changer that will help keep agents and clients connected within Homebot unlike ever before.
Click here to view a recording from our Marketing Mastermind - Homebot Network Review meeting
Monday's are where you should plan to time block two hours to call approximately 40 agents. Whether it's your best referral partners, or someone you're trying to develop a relationship with, these calls will help you grow your business.
These strategies are proven and everyone has the time and capacity to follow this path! You can do this! Stick to it!
Sample Script:
Hey [Agent], it's [Your Name] from Castle & Cooke Mortgage. How was your weekend? Did you host any open houses?
I'm just calling to check in and see how everything is going with your buyers. Have they all been pre-qualified and set with their home loans? Do you have anybody you'd like me to chat with to help them get started? Are there any challenging buyers who are having trouble getting pre-qualified? Any buyers having trouble getting under contract?
Last questions - What can I do this week to help make your life a little easier? Do you have any open houses this weekend you need help with? Let me know if you need any flyers, websites, or loan scenarios. Or if you need help setting up, I'm happy to come early and put out signs, bring some water and snacks.
If there's anything else I can do, call me any time. I'll check back in with you next week.
Start setting up your calendars in Outlook to time-block two hours on Mondays for these calls starting next week!
Instructions for listing content
(Note: Agents MUST be set up in Total Expert first as a Co-Marketing Partner before you can co-brand any flyers or websites!
Step 1 - Create a Single Property Website
Instructions
- Go to WEB MARKETING > SINGLE PROPERTY SITES
- Click CREATE
- Enter the MLS in the SEARCH BY MLS field and click the magnifying glass
- Click on the home that pops up and wait for the page to refresh
- DON'T FORGET!!!! Click ADD next to your name under Lender Partners, and select your agent's name under Agent Partners.
- You can either leave the page as is and click ACTIONS>SAVE or click NEXT and play with the site layout, etc.
- Click ACTIONS>VISIT SITE to see the site live and to copy the URL
Step 2 - Create a Listing Flyer (or Open House flyer)
- Go to PRINT MARKETING>CREATE NEW
- Under the FOLDERS drop down select LISTING FLYERS
- Pick a flyer and click ACTIONS>SELECT
- Select your agent under CO MARKETING PROFILE
- Enter the MLS# and click the magnifying glass
- Click SELECT under the home
- Click CUSTOMIZE AND PUBLISH
- If it is an Open House flyer, be sure to enter the date and time in the appropriate field
- You may need to edit the home description so it can all fit
- Click SAVE FIRST DRAFT, then PUBLISH
- Click ACTIONS and GENERATE PDF
- You can either save the PDF to your desktop or copy the URL to the PDF
Step 3
- Now, open an email in Outlook, and send the link to the Single Property Site, the link to the PDF (or attach the file) to your agent!
- Don't forget to offer your agent the ability to purchase Open House Kits at EXCLUSIVE wholesale pricing (requires 7-10 days advance notice)
Ask any successful loan officer, and they'll tell you about Loan Status Update Tuesdays. This is a strategy our team has been sharing since the very beginning and when done properly, can ultimately save you time!
Each Tuesday, time block an hour to contact the borrower (it's ok if you just call the primary), buyer's agent, and seller's agent with an update on the home loan. It doesn't matter if there isn't any change to the loan's status from the previous week. The goal here is to provide weekly updates to calm nerves and anxiety through the process.
Sample Script:
Hey [Buyer], it's [Your Name] from Castle & Cooke Mortgage. Just giving you a ring with your Tuesday update call. I wanted to let you know that your home loan [insert status or update here]. Everything appears to be in good shape. Let me know if you have any questions and I'll be glad to help. I'll check back in next week with more news.
Hey [Buyer's Agent], it's [Your Name] from Castle & Cooke Mortgage. Calling to update you on the [Buyer's Name} loan at [Subject Property Address]. I wanted to let you know that [insert status or update here], and everything looks like it's in good shape. Before I let you go, do you have any buyers you'd like me to speak with? Do you have any needs for open houses you or your brokerage may be hosting this weekend? I'll check back in next week with more news.
Hey [Seller's Agent], it's [Your Name] from Castle & Cooke Mortgage. Calling to update you on the [Buyer's Name} loan at [Subject Property Address]. I wanted to let you know that [insert status or update here], and everything looks like it's in good shape. Are you hosting any open houses this weekend? Do you need my help setting up or can I bring some waters and snacks? How's everything going with your other transactions? Any challenging situations I can help with? I'll check back in with you next week with more updates on the loan.
The key here is to decrease your incoming calls from agents who constantly call you to check in on your borrower's home loan. Stick to it!
Each Wednesday, plan to time block one hour to call your funded clients going through the alphabet based by last name. (Week 1=A, Week 2=B, etc).
One letter a week for the next 26 weeks. When those six months are up, you start over! This allows you to give a personal call to your clients twice a year.
All it takes is time-blocking and sticking to the plan! You can do this!
Sample Script:
Hello [Client], it's [Your Name] from Castle & Cooke Mortgage. It's been a few months since we chatted last, so I just wanted to call and check in. I wanted to make sure you're getting your mortgage statements and that everything for your home loan is going smoothly.
Do you have any questions or run into any challenges lately?
Have you been reading your Homebot report you get each month?
We happen to have some new loan programs that can help people [pay down credit cards], [buy investment properties with their equity], [upgrade or downgrade], [get cash out for home improvements].
If you happen to know of any friends, family, or neighbors who might need help in that area, would you be so kind to pass them my contact info?
Thanks for being a great client - please call me any time if there's anything I can do to help.
Homebot does a great job in setting up your daily dashboard to show you clients who are motivated to sell (and also refi, but we are focusing on sellers for now).
For those of you who attended (or watched) our Homebot Best Practices on Day One of our Virtual Sales Rally, you may remember our rep, Bethany, showing us how to leverage and communicate with Motivated Sellers.
Each Monday you receive a report from Homebot showing your most active leads. When you click on VIEW ACTIVITY FEED it will bring you right to your Homebot Client Activity Feed.
Click on the MOTIVATED TO SELL filter and here are the folks you should call weekly.
Sample Script:
Hello [Client], it's [Your Name] from Castle & Cooke Mortgage. I just wanted to check in and see how you're liking your Homebot Digest? Do you have any questions about your home's value or some of the options you have? Based on your equity, you might have an opportunity to purchase a new home if you're thinking about a move. Should we set a time for your agent to do a CMA for a more accurate estimate? Have you been thinking about making a move, or using some of your equity? If you want, I can pull up your Homebot report and we can review your options together if you have time?
There is a reason they are called Motivated Sellers! They've explored their options in Homebot - get in front of them first to help them understand all the ways they can use their home equity. Stick to it!
Every Friday, time block two hours to call everyone AND their REALTOR in your pipeline who is pre-qualified but hasn't gone under contract.
Sample Script:
Hello [Client], it's [Your Name] from Castle & Cooke Mortgage. I just wanted to check in on your home search. How's everything going? Have you taken a look at your Homebot Buyer Report lately? Do we need to adjust your price point? Are there any contingencies we should re-think like appraisal or inspection? Anything else I can do or help with your home search?
Hello [Agent], it's [Your Name] from Castle & Cooke Mortgage. I just got off the phone with [Pre-Qualified Client], and he let me know they're still shopping for a new home. I wanted to ask if you thought maybe we need to revise their price range or change any of their contingencies? (If any changes are needed, let them know you'll send a revised pre-qualification letter). Are you working with anyone else this weekend I should chat with?
If you want to avoid people calling you in a panic over the weekend, this is a great way to cut down those calls. Stick to it!
Want to get the most out of Total Expert? Check out our Top High Value and High Dollar Actions
1) Log in to Total Expert Every. Single. Day.
2) Use Focused View every day as a call list to reach out to clients. We've created many Focused Views tied to Journeys and Campaigns so you can see who is actively receiving emails and texts from you. Be sure to log an outcome for each client within your Focused Views - don't let them just sit there. (Note: Customer Intelligence alerts only last seven days, so be sure to quickly log outcomes for anyone flagged for CI when you receive the user notification).
3) Use Journeys! Over the last few months, we've released a number of campaigns that fall outside of our usual automation strategies. These campaigns require you to add a contact and place them into a group, our use a Lead Capture App. Below you will see our brand new First Time Homebuyer Campaign. Last month we released the campaign and strategy for Divorced Leads. Earlier this year we released a campaign targeting renters. Setting clients up on these Journeys take very little time, and allow you to stay top of mind and provide valuable intel to push people to apply.
3) Connect with multiple co-marketing partners for more business. Think outside the box too! You can add accountants, attorneys, and even insurance agents as co-marketing partners. Remember the Divorce Lead Campaign from July?
4) Make sure your real estate agent co-marketing partners are at 100% completion! The biggest obstacle to this is their MLS-ID and affiliation.
a) When your agents connect their MLS to Total Expert, you'll be notified of new listings.
b) Create a Single Property Website, an Open House Lead Capture App, and a Listing Flyer for every new listing notification you receive. Then congratulate the agent for their new listing and send them the content you created.
5) Clear your tasks! When you receive or create a task, it's important you clear the task so they don't stack up in your account.
Last week we released a new process regarding CMA Requests you receive through Homebot. Be sure to watch a recap of our webinar here.
- When you receive a CMA Request via Homebot, you will get a notification from Homebot as well as a notification from Total Expert.
- On your behalf, we will send this email out to the client who requested a CMA.
- The onus is on the Loan Officer to reach out to either the client's buyers agent or another trusted agent partner and have them complete the CMA and return the info to you.
- See below for next steps
6. Log into Total Expert, navigate to Focused View, and find the client in the "Homebot CMA" Focused View
7. If the CMA has come in higher than what their Homebot was initially, then click LOG OUTCOME and select "CMA Completed - Value Improved"
8. If the CMA has come in lower than what their Homebot was, then click LOG OUTCOME and select "CMA Completed - Value Decreased"
9. Depending on their CMA results, one of two emails will be sent providing further information and encouraging them to reach out to you for next steps or questions. (Samples: Value Increased, Value Decreased)
6. Marketing will enter the CMA results into your client's Homebot
7. Marketing will log an outcome in Total Expert and depending on their CMA results, one of two emails will be sent providing further information and encouraging them to reach out to you for more next steps or questions. (Samples: Value Increased, Value Decreased)
8. Marketing will inform you when these steps are complete.
9. Marketing will track this client's progress, if a loan is created after the CMA has been logged, it will be marked as a company generated loan.
September Content Recommendations
Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.
Instructions for posting:
- Log into Total Expert either via CCMConnect or http://expert.castlecooke.mortgage
- Refresh your Integrations
- Click on your Name/Photo in the upper right
- Click INTEGRATION SETTINGS
- Click DISCONNECT under Meta
- Click DISCONNECT under LinkedIn
- Click CONNECT under Meta
- Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
- When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
- Click CONNECT under LinkedIn
- Follow the on-screen instructions to log into your LinkedIn Account and click RECONNECT. Grant permissions if prompted.
- Click WEB MARKETING > SOCIAL MEDIA > CREATE NEW
- Activate the GROW TIME SEPTEMBER 2025 tag
- Click on the TAGS drop down in the upper right
- You can either search or scroll to find the GROW TIME SEPTEMBER 2025 tag
- Click on the tag and your screen will refresh to show only this month's posts
- Be sure you have Total Expert open on one monitor and Grow Time open on another. Follow the social calendar below.
- Use the search bar on the left side and search for the post by name
- Click ACTIONS > SHARE
- Be sure to select the social networks you wish to use (Facebook, LinkedIn, Instagram)
- Under POST DATE select the suggested date according to our social calendar
- Under POST TIME select any time between 8pm and 10pm
- Click on SCHEDULE
- Repeat the above steps for each post through September 30th
- Reach out to Marketing if you have any questions
Suggested Social Calendar
.png?width=1000&height=1142&name=_September%20growtime%20(2).png "_September growtime (2)")
Social Posts
All posts below are available in Total Expert. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.
Post Date: September 3
Realtor Safety Month
Caption:
September is REALTOR® Safety Month! Over the next few days, we'll be sharing some handy tips to ensure personal safety for real estate professionals. In the meantime, if you're a real estate agent, comment below safety tips you've learned over the years. https://www.castlecookemortgage.com/agents
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 4
Click To Close - One Time Construction Loan - Dream Home
.png?width=300&height=375&name=build%20your%20dream%20home%20(1).png "build your dream home (1)")
Caption:
Build your dream home with a One-Time Close Construction Home Loan. Enjoy rate lock protection, low to no down payment options, and no re-qualifying after construction. FHA, VA, and USDA loans eligible. Click below to get pre-qualified today! #constructionloan #newbuild #mortgage
Total Expert Tags: One Time Close, Construction Loan, Grow Time September 2025
Post Date: September 5
Realtor Safety: Stay Alert
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Be suspect of everyone. Be guarded but not paranoid. Be sure to keep your awareness level up at all times, especially when getting to know someone. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 6
Home Equity - Penny Pinching After Your Summer Vacation?
.jpg?width=300&height=375&name=penny%20pinching%20(2).jpg "penny pinching (2)")
Caption:
Summer is a season full of fun! However, if your summer adventures ended up on your credit cards, you may be feeling overwhelmed. As a homeowner, you’ve got options! By cashing out your home's potential equity, opening up a HELOC, or consolidating high-interest debt, you could kiss those pesky credit card statements goodbye! Contact me today to learn more:
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Post Date: September 7
Realtor Safety: Meet in Office
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Meeting all first time clients at your office allows you to be at a more advantageous location for your safety. Be sure to ask for an official form of identification and make a record of it. Pre-qualified buyers can be less of a safety risk because you know more information about them #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 8
Are You 'House Broke'? Your Home Equity Could Change That
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Homeowners - do you feel like your home is taking alllll of your available cash? It could actually be your "life raft”... if you know how to use it the right way. By tapping your home's potential equity, you could go from having nothing extra to feeling on top of the world with your finances. You don't have to be house broke forever! Let's connect so you can get more out of your home and be on track to financial freedom:
Total Expert Tags: Home Equity, HELOC/HELoan, Grow Time September 2025
Post Date: September 9
Realtor Safety: Keep in Touch
Caption:
Stay in communication with your office or others. Don't keep your location a secret. Let your office know when you will return or when they should hear from you. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 10
Get Along With Your Sibling(s)? Consider Purchasing A Home With Them!
.jpg?width=300&height=375&name=get%20along%20with%20your%20siblings%20(1).jpg "get along with your siblings (1)")
Caption:
Sibling rivalries are soooo twenty years ago. According to a recent study conducted by Realtor.com, 22% of Gen Z homeowners bought their homes with their sibling(s). This not only helps with affordability, but it also creates a sense of community and stability within the home itself. Your brother(s) or sister(s) could be your next step to homeownership; get in touch with me to learn more about co-ownership and the logistics behind it!
Total Expert Tags: Family, Homeownership, Grow Time September 2025
Post Date: September 11
Realtor Safety: Buddy System
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Take co-workers with you or establish a mutual drop-in or check-in system with someone you can rely on. Avoid isolation. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 12
Pay Your Future Self With A Mortgage
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You've probably heard the phrase "Invest In Yourself" a time or two. But did you know that you can do the same thing with your living situation?! You could invest in yourself by purchasing a home and paying a mortgage of your own, not your landlord's. Make your future self proud by reaching out to me today to see if you qualify!
Total Expert Tags: Homeownership, Goals, Grow Time September 2025
Post Date: September 13
Realtor Safety: Code Word
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Use a predetermined code word to alert your office of distress. If your whereabouts are known to others, and you make contact with them and use a known signal, then your need for help will be obvious. "The info I need is in the red folder." - "Red" would be your code word indicating trouble. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 14
Home Equity - Maxed-Out On Credit Cards?
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Are you a homeowner with high-interest debt? If you're feeling trapped in a never-ending cycle of interest fees & minimum payments, there's hope. By working with me, you could potentially utilize your home's equity to get your high-interest debts paid off. Financial freedom is calling your name, and it's time to answer! Connect with me to get started today:
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Post Date: September 15
Realtor Safety: Dress For Safety
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You can still be a fashion icon while being safe. Restrictive clothing/shoes, expensive jewelry, etc., should be avoided if at all possible. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 16
More Real Estate Deals Are Loading In 3, 2, 1...
.jpg?width=300&height=375&name=more%20real%20estate%20deals%20loading%20(3).jpg "more real estate deals loading (3)")
Caption:
Agents - ready to take on more deals?! I’m here to help make that happen! By co-marketing with me in Total Expert and Homebot, you’ll stay top-of-mind with your existing clients and wow new ones - without adding more to your plate. Let’s build your repeat and referral business together! Connect with me by visiting my website today:
Total Expert Tags: Agent Marketing, Relationship Building, Grow Time September 2025
Post Date: September 17
Realtor Safety: Car Safety
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Be cautious taking clients in your vehicle. If at all possible, avoid taking clients into your vehicle and maintain your awareness of your surroundings. Always have an escape plan in mind and be watchful for places to stop for assistance. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 18
Home Equity - Stressed About Back-to-School Expenses?
.jpg?width=300&height=375&name=stressed%20about%20back%20to%20school%20(1).jpg "stressed about back to school (1)")
Caption:
Did you know that one in four U.S students can't afford essential school supplies? If you’re feeling that pinch yourself, you’re not alone - and I’m here to help. The potential equity in your home could be a valuable resource to ease the financial stress you may be experiencing and set you back on track. Contact me today to learn more; I’m here for you!
Total Expert Tags: Home Equity, HELOC/HELoan, Grow Time September 2025
Post Date: September 19
Realtor Safety: Instincts
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Pay attention to your instincts. Don't discount feelings of warning or caution. Listen to your survival mechanism. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 20
Watch Your Business Take Off With My Co-Branded Tech
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If you’ve been in real estate for a while, you’ve probably noticed business isn’t moving quite like it used to. I get it; I’ve experienced the same challenges over the last few years as well. That’s why I’ve leaned into the future of mortgage technology. With powerful tools like Total Expert and Homebot, I've teamed up with Castle & Cooke Mortgage's business development to completely reshape how I connect, engage, and grow my business. Let’s grow together. Connect with me today:
Total Expert Tags: Agent Marketing, Relationship Building, Grow Time September 2025
Post Date: September 21
Realtor Safety: Self Defense
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Look into self-defense classes that can teach you simple maneuvers to use if you find yourself in a physical altercation. You may be able to find instructors willing to teach your entire brokerage. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 22
FALL In Love With Your New Home - Without Even Moving!
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You could get the home of your dreams in a matter of weeks. And the best part? You can do it all without changing your zip code. By utilizing one of our renovation loan program offerings, you can make your current house feel like your forever home. Contact me today to learn more about which renovation program would be right for you:
Total Expert Tags: Renovation, Home Equity, Grow Time September 2025
Post Date: September 23
Realtor Safety: Open House Safety Plan
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Have a safety plan for open houses. Avoid working open houses alone. Have another agent or a loan officer there with you. Be aware of distraction techniques or those who may be scouting out the house to return later to steal contents. Park your vehicle on the street instead of the driveway to allow you a quick exit. #realtorsafetymonth #castlecookemortgage #realtor #homeloans #realestate
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 24
No Money For a Down Payment?
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When you're ready for a home of your own, coming up with a big down payment can seem daunting. But here's the secret: down payment assistance programs are available in your area, and you could be eligible for a home loan with as little as zero money down! Click the link below to start your application today and get pre-qualified
Total Expert Tags: Homeownership, Purchase, Grow Time September 2025
Post Date: September 25
Realtor Safety: Let's Work Your Open House Together
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Do you dread hosting your Open House Listings alone? I would be thrilled to join you at your next one! I’m here to support you and make you feel safe while you crush it at what you do. Contact me today to discuss the details of your next open house! We also have marketing materials available to help promote your listing.
Total Expert Tags: Realtor, Safety, Grow Time September 2025
Post Date: September 26
15% of Americans Are Planning To Purchase A Home in 2025
Caption:
Around 15% of Americans are planning to buy a home this year. Let that sink in; that’s a whole lotta business. How are you planning to capture your piece of the pie? If you're still trying to game plan your next steps, I'm here to support you and your business! I can provide exceptional value with marketing technology, business development strategies, or out-of-the-box ideas. Want to see for yourself? Reach out to me! You can get in touch with me via email, call, or text by visiting my website:
Total Expert Tags: Agent Marketing, Purchase, Grow Time September 2025
Post Date: September 27
Your Business Is My Business - Let's Grow Together!
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When two people have the same goals in mind, the possibilities are endless! If you’ve been looking for a lender that cares about your clients like you do, look no further. Reputation, excellence, and perseverance are all things I focus on - day in and day out. Ready to experience top-notch service? Connect with me today:
Total Expert Tags: Agent Marketing, Relationship Building, Grow Time September 2025
Post Date: September 28
There's No Perfect Time. There's Just Your Time
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Everyone waits for “the perfect time.” The truth is, the perfect time rarely shows up. The sooner you own your home, the sooner you start building equity and stability. Click the link below to see properties in your area and to get pre-qualified
Total Expert Tags: First Time Home Buyer, Goals, Buy vs Rent, Grow Time September 2025
Post Date: September 29
Ready To Stop Surviving & Start Thriving? Work With Me!
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AGENTS! If you've been feeling the struggle lately, it's time to work with people who want to see you win.... like me! Together, we could crush new goals and help each other see our businesses in a new light. Visit my website to get in touch with me today!
Total Expert Tags: Agent Marketing, Relationship Building, Grow Time September 2025
Post Date: September 30
Unsold Housing Inventory Worth Nearly $700B
Caption:
Housing supply has reached a five-year high, with 16.7% more homes for sale than a year ago, and more than $330 billion in listings sitting on the market for 60 days or longer. More sellers, fewer buyers, and longer days on market could put buyers in a stronger position as prices feel pressure later this year. Now may be the time to explore your options. Click the link below to get started
Total Expert Tags: Education, Market Conditions, Grow Time September 2025
Bonus Email
If you have any funded clients with kids in school, then they certainly have expenses. Consider sending this email to them in addition to the automations above. Click here for a sample. Reach out to Marketing if you need help with filters or client selection before sending.
Stressed About Back-to-School Expenses? Your Home's Potential Equity Could Help!
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Flyers
Home Equity - Maxed-Out On Credit Cards?
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Fall In Love With Your New Home - Without Even Moving!
Total Expert Tags: Renovation, Refinance, Grow Time September 2025
Home Equity - Stressed About Back-to-School Expenses?
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Home Equity - Penny Pinching After Your Summer Vacation?
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Training: Keys To Success
We have streamlined and updated our Keys to Success Training Page. From here on, we will always link to this page in this section. We'll post occasional updates here if anything new has been added each month
Video Archive
You can download any of our videos from our new Vimeo Commercial Gallery: https://vimeo.com/showcase/10102542
Grow Time Archive
Watch this space
Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!
Reduced Interest Rate Emails
Interest Rates Are Starting To Come Down - Agents
Total Expert Tags: Interest Rates, Grow Time September 2025
Interest Rates Are Starting To Come Down - Leads
Total Expert Tags: Interest Rates, Grow Time September 2025
Interest Rates Are Starting To Come Down - Clients (Targeted Data)
Total Expert Tags: Interest Rates, Grow Time September 2025
Interest Rates Are Starting To Come Down - Clients (Generic)
Total Expert Tags: Interest Rates, Grow Time September 2025
Cobranded Versions Now Available!
Home Equity - Maxed-Out On Credit Cards?
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Fall In Love With Your New Home - Without Even Moving!
Total Expert Tags: Renovation, Refinance, Grow Time September 2025
Home Equity - Stressed About Back-to-School Expenses?
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Home Equity - Penny Pinching After Your Summer Vacation?
Total Expert Tags: Home Equity, Debt Consolidation, Grow Time September 2025
Additional Content
Why is a bad jobs report good for mortgage rates?
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Caption:
Since 1978, the Federal Reserve has been put in charge of keeping the U.S. economy stable through maximizing employment and stabilizing inflation. With the Fed's job report coming in much weaker than initially anticipated, it's now on them to balance everything out with rate cuts, which is expected to come soon! If you've been on the fence about purchasing a home or utilizing your home's equity, NOW is a great time to take action! Connect with me today by visiting my website, I'd love to work with you!
Total Expert Tags: Market Conditions, Grow Time September 2025
Weekly Rate Update
Weekly rate update posts will appear here every Thursday morning...stay tuned!
Weekly Rate Update - 9.25.25
Caption:
Following several weeks of decline, mortgage rates inched up this week. Housing market activity continues to hold up with purchase and refinance applications increasing by 18% and 42%, respectively, compared to the same time last year.
Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time September 2025
Weekly Rate Update - 9.25.25
Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time September 2025
Weekly Rate Update - 9.25.25
Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time September 2025