Grow Time
November 2025

November Automations

Throughout 2025, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a full list of Marketing Automations, click here.

  • VA Interest Rate Reduction Refinance Loans (VA IRRRL): This email will be sent to all of your clients in Total Expert who currently have a VA loan with an interest rate of 6.25% or higher and funded more than 7 months ago. Click here for a sample.
    • Send Date: Thursday, November 12
    • Opt-Out By: Monday, November 10

  • Help More Veterans Become Homeowners: This email will be sent to all of your agents in Total Expert. Click here for a sample.
    • Send Date: Tuesday, November 12
    • Opt-Out By: Monday, November 10
Engage SMS is Here!

Total Expert's Engage SMS is LIVE and ready for you to text your clients via Total Expert on the web, or by downloading the Total Expert app!

Click here for a recording from our training!

Total Expert & Homebot Growth Strategies

Social Media Post Instructions

Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.

Instructions for posting:

  1. Log into Total Expert either via CCMConnect or http://expert.castlecooke.mortgage
  2. Refresh your Integrations
    1. Click on your Name/Photo in the upper right
    2. Click INTEGRATION SETTINGS
    3. Click DISCONNECT under Meta
    4. Click DISCONNECT under LinkedIn
    5. Click CONNECT under Meta
      1. Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
      2. When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
    6. Click CONNECT under LinkedIn
      1. Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
      2. When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
    7. Click WEB MARKETING > SOCIAL MEDIA > CREATE NEW
    8. Activate the GROW TIME NOVEMBER 2025 tag
      1. Click on the TAGS drop down in the upper right
      2. You can either search or scroll to find the GROW TIME OCTOBER 2025 tag 
      3. Click on the tag and your screen will refresh to show only this month's posts
    9. Be sure you have Total Expert open on one monitor and Grow Time open on another. Follow the social calendar below.
      1. Use the search bar on the left side and search for the post by name
      2. Click ACTIONS > SHARE
      3. Be sure to select the social networks you wish to use (Facebook, LinkedIn, Instagram)
      4. Under POST DATE select the suggested date according to our social calendar
      5. Under POST TIME select any time between 8pm and 10pm
      6. Click on SCHEDULE
    10. Repeat the above steps for each post through November 4th
    11. Reach out to Marketing if you have any questions 
November's Social Media Schedule
Social Posts

All posts below are available in Total Expert. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.

Post Date: November 5
VA Loans - Lower Rates For Those Who Served

lower rates for those who served (1)

Caption:
VA Loans consistently offer lower interest rates than most conventional options. It's not a favor, it was earned, and it’s one of the few ways a home loan can actually reflect someone’s service and sacrifice. Find out more at https://www.castlecookemortgage.com/va-loans

Total Expert Tags: Interest Rates, VA, Veterans, Grow Time November 2025

Post Date: November 6
VA Loans - No Loan Limits

no loan limits (1)

Caption:
A full VA entitlement means no loan limit. That means buying power that scales with a Veteran’s goals, not artificial caps. Bigger homes, more options, zero down. That’s what entitlement truly means. Contact me today to explore your VA benefits

Total Expert Tags: Loan Limits, VA, Veterans, Grow Time November 2025

Post Date: November 7
VA Loans - Funding Fee

funding fee (1)

Caption:
VA Loans have a one-time funding fee that helps keep the program running for future generations of Veterans. The fee can be paid in full at closing, or can be rolled into the home loan. There are a handful of exemptions to this fee for Veterans receiving disability compensation or Purple Heart recipients. Contact me today to learn more

Total Expert Tags: VA, Veterans, Purchase, Grow Time November 2025

Post Date: November 8
VA Loans - 7 in 10 Vets Miss Out on Benefits

7 in 10 (1)

Caption:
Thousands of veterans are leaving life-changing benefits on the table without any idea they exist. The VA Home Loan isn’t a handout. It’s a benefit earned. Let’s fix the awareness gap. Click below to learn more.  https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Education, Grow Time November 2025

Post Date: November 9
VA IRRRL

IRRRL (1)

Caption:
Already have a VA Loan? Veterans may be able to streamline refinance to lower their rate with minimal paperwork through a VA IRRRL (Interest Rate Reduction Refinance Loan). Click the link below to learn more. https://www.castlecookemortgage.com/va-interest-rate-reduction-refinance-loans

Total Expert Tags: VA IRRRL, Veterans, Grow Time November 2025

Post Date: November 10
VA Loans - What's a COE?

COE

Caption:
One of the first step's in a VA Loan is getting a Certificate of Eligibility (COE). This confirms your eligibility for your VA home loan benefit. You can request it online through the VA directly, or we can help request it directly in most cases.

Total Expert Tags: Education, VA, Veterans, Grow Time November 2025

Post Date: November 11
Veteran's Day

veterans day

Caption:
“Our veterans fought for a country that promised freedom, dignity, and opportunity. The best way we honor them is to keep building a nation worthy of their sacrifice.”
 — Senator Tammy Duckworth.

Today, we honor every veteran who stepped forward to serve, and we recommit to ensuring they have access to the American Dream, including the right to a safe, affordable home.

Total Expert Tags: Veterans, Holiday, Grow Time November 2025

Post Date: November 12
VA Loans - Surviving Spouses

surviving spouses

Caption:
Some sacrifices extend far beyond the battlefield. The VA Loan benefit is available to many surviving spouses, and without a funding fee in some cases. It’s not just about honoring service. It’s about honoring family, and a promise kept to military families. For more information, click the link below: https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 13
VA Loans - Closing Costs

closing costs (1)

Caption:
VA Loans offer more flexibility on closing costs than most borrowers ever hear about. Sellers are able to offer contribution of up to 100% of closing costs, (and up to 4% towards non-closing cost items with some restrictions). If you're a Veteran thinking about your next move, click the link below to get pre-qualified today

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 14
VA Loans - Myths

myths

Caption:
VA Loans don’t take longer to close. They’re not harder to get approved. And they aren’t second-tier. The real myth is how misunderstood this program still is. To learn more, click or tap here: https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 15
VA Loans - Credit Scores

credit scores

Caption:
No minimum score is set by the VA itself. Many lenders will work with scores in the low 600s, or even lower with compensating factors. It’s about the full picture, not just the number. Find out more about benefits, requirements, and qualifications here: https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Credit Score, Grow Time November 2025

Post Date: November 16
VA Loans - VA vs FHA

VA vs FHA

Caption:
When it comes to potential savings, VA Home Loans win hands-down. With no monthly mortgage insurance, options for no down payment, no loan limits, and typically lower rates. If a Veteran qualifies, a VA Loan could be the smart move. Click below to get pre-qualified today.

Total Expert Tags: VA, FHA, Veterans, Grow Time November 2025

Post Date: November 17
VA Loans - Cut Through the Noise

cut through noise

Caption:
Conventional loans can sometimes be packed with hurdles. Down payments. Mortgage insurance. Tight DTI ceilings. The VA Loan plays by its own rules. It was designed to simplify access to homeownership for those who served, because qualifying shouldn’t feel like punishment. Find out more here: https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 18
VA Loans - First Time Homebuyers

FTHB

Caption:
First-time homebuyers sometimes face a mountain of barriers, but Veterans buying their first-home don’t have to climb the same hill. As little as zero down payment. No PMI. Flexible guidelines. If someone wore the uniform, their first home should come with fewer obstacles, not more. Click here to get started.

Total Expert Tags: VA, Veterans, First Time Home Buyer, Grow Time November 2025

Post Date: November 19
VA Loans - Multi-Unit Homes

multi-unit homes

Caption:
Live in one, rent the rest. Veterans can use their VA home loan benefits to buy a 2–4 unit property if they occupy one unit. It’s one of the most overlooked wealth-building tools in the market. If you're a Veteran, and want to use your benefits to their fullest potential, click or tap below to get pre-qualified today

Total Expert Tags: Multi Unit, VA, Veterans, Grow Time November 2025

Post Date: November 20
VA Loans - Experienced Lenders

experienced lenders

Caption:
Veterans deserve the best, not a lender that treats VA Loans like a checkbox, or don't know all the details and nuances. Working with a trusted company who actually knows the guidelines isn’t a luxury, it’s a necessity. 
https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 21
VA Loans - Pre-Payment

pre-payment

Caption:
VA Loans come with no prepayment penalty, which can help Veterans build equity faster, pay off sooner, and avoid unnecessary interest. Just freedom to own. Click or tap below to get pre-qualified today.

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 22
VA Loans - More Than Once

more than once (3)

Caption:
You can use your VA Loan benefit more than once! Selling your current home? You may still have remaining entitlement for your next purchase! Click here to learn more about VA Home Loans: https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 23
VA Loans - Earned Access

earned access

Caption:
VA Home Loans aren’t a handout. They’re earned access to a financial tool that recognizes service in appreciation from the country you defended. And it can unlock homeownership when other options can’t. Find out more here: https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 24
VA Loans - Own Sooner

Own sooner

Caption:
It can take years to save for a 5-10% down payment on a conventional loan. VA-eligible buyers can skip that delay entirely. Zero down doesn’t mean zero value. It means veterans can stop renting, start owning, and begin building equity now, not five years from now. https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 25
VA Loans - Qualify

qualify

Caption:
Many Veterans who don’t use their VA Loan benefit never even checked to see if they were eligible. Reservists. Surviving spouses. Active duty. Discharged decades ago. The rules are broader than people think, and the opportunity is too good to miss. Want to learn more about VA home loans? Click or tap the link below https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 26
VA Loans - New Construction

new construction

Caption:
VA Loans can be used to finance new construction homes, giving veterans options beyond existing homes. It’s a path few Veterans know exists. And it puts building a dream home within reach. Ready to use your entitlement to build? Click or tap the link below to get pre-qualified today.

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 27
Thanksgiving

Caption:
“Thanksgiving is not only being aware of the abundance of good in the world but embracing it.” Richelle E. Goodrich.

Total Expert Tags: Holiday, Thanksgiving, Grow Time November 2025

Post Date: November 28
VA Loans - Rural Areas

rural areas

Caption:
From cities to small towns, VA Loans work nationwide. There are no geographical limits, just opportunities waiting in every zip code. Find out more by clicking or tapping the link below.  
https://www.castlecookemortgage.com/va-loans

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 29
VA Loans - Share Your Story

Share your story

Caption:
Stories shape decisions. If you're a Veteran who used your VA benefit, share your story in the comments below. Sharing what’s possible inspires others to act, and breaks the myth that homeownership isn’t for them. Your experience might help another veteran take the first step toward homeownership.

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: November 30
Thankful for Veterans

thankful for vets

Caption:
As November closes, we remain thankful for every veteran’s service, and are committed to helping them achieve the dream of homeownership.

Total Expert Tags: VA, Veterans, Grow Time November 2025

Post Date: December 1
A Home For The Holidays

home for the holidays

Caption:
This December, we’re focusing on what home really means: the comfort of having a place that’s yours. Whether you’re ready to buy, renovate, or make a move before the new year, we’ll help you get there. Click the link below to start your journey toward homeownership.

Total Expert Tags: Holiday, Homeownership, Grow Time November 2025

Post Date: December 2
Shop For Homes Any Time - Even the Witching Hour

mortgage check up (1)

Caption:
Just like your health or your car, your mortgage deserves a yearly check-up. There are less than 30 days left in 2025, let's see if a refinance, rate adjustment, or equity review could help you start 2026 in a stronger position. Click below to schedule your year-end mortgage review.

Total Expert Tags: Homeownership, Home Equity, Refinance, Grow Time November 2025

Additional Content
2026 Conforming Loan Limit Increase Collateral

2026 Conforming Loan Limit Increase

2026 Conventional Loan Limit Social-01

Caption:
We've increased our Conforming Loan Limits to $819,000. Best of all, you don't need to wait until 2026 to get started! With less stringent requirements compared to other loan programs, optimal pricing for eligible borrowers, and down payments as little as 3%, now's the time to make your move! Click or tap the link below to get pre-qualified today.

Total Expert Tags: Conforming Loans, Loan Limits, Grow Time October 2025

2026 Conforming Loan Limit Increase

2026 loan limits email

Total Expert Tags: Conforming Loans, Loan Limits, Grow Time October 2025

2026 Conforming Loan Limit Increase

conforming loans 2026 flyer

Total Expert Tags: Conforming Loans, Loan Limits, Grow Time October 2025

Financial Planner & Divorce Attorney Marketing

Financial Planner Marketing

Financial Planning_social

Caption:
If you're a financial planner, consider working with a mortgage pro who can help deliver more for your clients. When we work together, you'll gain access to home equity reports for your homeowners, property search tools for buyers and investors, and a huge library of co-branded mortgage marketing content to share. Let's work together and collaborate to help your clients make smarter financial moves to build wealth through real estate. Click or tap the link below to get started

Total Expert Tags: Financial Planner, Grow Time October 2025

Financial Planner Marketing

fp marketing email

Total Expert Tags: Financial Planner, Grow Time October 2025

Financial Planner Marketing

fp flyer

Total Expert Tags: Financial Planner, Grow Time October 2025

Divorce Attorney Marketing

Divorce attorneys_social

Caption:
When your clients are facing divorce, the home is often the hardest part. A trusted mortgage professional can help you guide them through their options with clarity and compassion.

Total Expert Tags: Attorney, Divorce, Grow Time October 2025

Divorce Attorney Marketing

da email

Total Expert Tags: Attorney, Divorce, Grow Time October 2025

Divorce Attorney Marketing

da flyer

Total Expert Tags: Attorney, Divorce, Grow Time October 2025

Training: Keys To Success

We have streamlined and updated our Keys to Success Training Page. From here on, we will always link to this page in this section. We'll post occasional updates here if anything new has been added each month

Grow Time Archive
Watch this space

Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!

Holiday Availability Collateral

Available This Holiday #1

im available throughout the holiday season

Caption:
Lots of long weekends coming up! Just because the holidays are here doesn’t mean the home loan process stops. Even when the markets are closed, I’m still available  to help support clients and real estate agents! Call or text any time! Happy Holidays!

Total Expert Tags: Relationship Building, Grow Time November 2025

Available This Holiday #1

im available holiday season flyer

Total Expert Tags: Relationship Building, Grow Time November 2025

Available This Holiday #2

ill be home for christmas

Caption:
You can count on me this holiday season to be available through the various long weekends. Whether it’s a question, status update, or even if you want my secret recipe for holiday cookies, I’ll be around! Call or text any time! Happy Holidays!

Total Expert Tags: Relationship Building, Grow Time November 2025

Available This Holiday #2

ill be home for christmas flyer

Total Expert Tags: Relationship Building, Grow Time November 2025

Available This Holiday (Email)

available for holidays email

Total Expert Tags: Relationship Building, Grow Time November 2025

HUD Section 184 Loan Guarantee Program Collateral

HUD Section 184 Indian Housing Loan Guarantee Program #1

Section 184 Indian housing loan

Caption:
Everyone deserves a place to call home - especially those whose roots run deep on this land. We are offering an exclusive Native American home loan program that requires as little as 2.25% down, a low guaranteed fee, has flexible credit requirements, and offers competitive interest rates. Connect with me today to learn more!

Total Expert Tags: HUD Section 184, Loan Program, Grow Time November 2025

HUD Section 184 Indian Housing Loan Guarantee Program #2

Section 184 Indian housing loan 2

Caption:
Everyone deserves a place to call home - especially those whose roots run deep on this land. We are offering an exclusive Native American home loan program that requires as little as 2.25% down, a low guaranteed fee, has flexible credit requirements, and offers competitive interest rates. Connect with me today to learn more!

Total Expert Tags: HUD Section 184, Loan Program, Grow Time November 2025

HUD Section 184 Indian Housing Loan Guarantee Program

native email

Total Expert Tags: HUD Section 184, Loan Program, Grow Time November 2025

HUD Section 184 Indian Housing Loan Guarantee Program

native flyer

Total Expert Tags: HUD Section 184, Loan Program, Grow Time November 2025

No Payment Until 2026 Collateral

Refi Now. Relax Til 2026.

refi now. relax until 26

Caption:
Homeowners - Do the holidays have you stressed out? We want to help ease that burden. By refinancing your home or tapping into your home's equity with a HELOC; you wouldn't have to make your first payment until 2026. Contact me to discuss your options today!

Total Expert Tags: Refinance, Grow Time November 2025

Take a Break from Mortgage Payments Until 2026!

take a break from mortgage pmts email gt

Total Expert Tags: Refinance, Grow Time November 2025

Make Your Next Mortgage Payment in 2026

refi mortgage 2026 flyer gt

Total Expert Tags: Refinance, Grow Time November 2025

Buy Now, Settle In, and Skip Payments Until 2026!

buy now, settle in (1)

Caption:
The holidays are in full swing! By purchasing a home today, your first mortgage payment wouldn't be until 2026 AND you could spend the most wonderful time of the year in a home of your own. Talk about great timing! Contact me today to get pre-qualified:

Total Expert Tags: Purchase, Grow Time November 2025

Buy a Home Today; No Mortgage Payment Until 2026!

buy a home today email gt

Total Expert Tags: Purchase, Grow Time November 2025

The Holidays Are Best Spent in a Home of Your Own

holidays purchase flyer gt 2026

Total Expert Tags: Purchase, Grow Time November 2025

Weekly Rate Update

Weekly rate update posts will appear here every Thursday morning...stay tuned!

Weekly Rate Update - 11.20.25

11.20.25 Weekly Rate - 0924CCMEML051 - social

Caption:
Mortgage rates have been shifting within a narrow ten-basis point range over the last month. This rate stability is a positive sign for both buyers and sellers, as it helps provide greater certainty in the housing markets.

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time November 2025

Weekly Rate Update - 11.20.25

rate email 11202025

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time November 2025

Weekly Rate Update - 11.20.25

rate flyer 11202025

Total Expert Tags: Freddie Mac Weekly Rate Update, Grow Time November 2025