Grow Time
April 2026
April Automations
Throughout 2026, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a full list of Marketing Automations, click here.
- Buyer Readiness Guide: This email will be sent to all of your agents in Total Expert. Click here for a sample.
- Send Date: Tuesday, April 7
- Opt-Out By: Monday, April 6
- Thinking About Buying a Home?: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Purchase. Click here for a sample.
- Send Date: Wednesday, April 9
- Opt-Out By: Monday, April 6
- Two Buyer Guides: This email will be sent to all of your agents in Total Expert. Click here for a sample.
- Send Date: Thursday, April 14
- Opt-Out By: Monday, April 6
- Expecting a Tax Refund This Year?: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago. Click here for a sample.
- Send Date: Thursday, April 15
- Opt-Out By: Monday, April 6
- What Lenders Look For: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Purchase. Click here for a sample.
- Send Date: Tuesday, April 20
- Opt-Out By: Monday, April 6
- Mortgage Check In: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago. Click here for a sample.
- Send Date: Tuesday, April 30
- Opt-Out By: Monday, April 6
- Additional Emails: Our Tuesday Tidbits Newsletter to real estate agents will be sent out on the following dates:
- Tuesday, April 21
- Tuesday, April 28
- Tuesday, May 5
- April 7 and April 14 are omitted in favor of the agent emails above
FHA HOPER Program Content
All FHA HOPER collateral shown below is available in Total Expert under the FHA HOPER Program tag.
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Check Your Total Expert Contact Tabs!
Have you taken a look at your CONTACTS screen in Total Expert lately? We've assembled a number of tabs related to Customer Intelligence as part of our "Data Analytics Era."
- High Equity Clients ⏫ - This tab shows you funded clients who have 25% or less LTV in their home.
- Mid Equity Clients 🔼 - This tab shows you funded clients who have 26%-70% LTV in their home. Both equity tabs exclude any fundings in the last 7 months to avoid EPO.
- People Shopping Me 😠 - This tab contains anyone who has a current Credit Inquiry Alert detected by Customer Intelligence. This alert only stays on the contact's record for only 7 days, so you will see clients come in and out of this list as the alert expires.
- Rate Alert! 🚨 - This tab will show you active Rate Drop Alerts for funded clients with a current interest rate that at least 0.5% higher than the current day's rate in Optimal Blue's Mortgage Market Indices. This alert also only lasts for 7 days which is why we created the additional tab below. This alert excludes HELOCs, fundings in the last 6 months, and any second or additional liens to avoid flagging DPA program second mortgages.
- Rate Improvements ⬇️ - This tab collects your entire database of funded loans under the same parameters above regardless of an active rate alert.
- Credit Improvements ⬆️ - This is our newest tab for our newest alert for clients who have been denied (or withdrew their application), or leads you manually added to the Credit Monitoring Group and they achieved a 580 FICO score. This alert only lasts for 7 days.
- Govie Refi Opps 🏦 - Here is where you will find FHA Streamline and VA IRRRL refinance opportunities. VERY IMPORTANT: When you click on this tab, you MUST activate the appropriate filter by selecting from the drop down list on the left hand side.
Social Media Post Instructions
Important! This month's social media calendar begins on THURSDAY, APRIL 2ND, due to April Fool's Day being included last month.
Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.
Instructions for posting:
- Log into Total Expert either via CCMConnect or http://expert.castlecooke.mortgage
- Refresh your Integrations
- Click on your Name/Photo in the upper right
- Click INTEGRATION SETTINGS
- Click DISCONNECT under Meta
- Click DISCONNECT under LinkedIn
- Click CONNECT under Meta
- Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
- When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
- Click CONNECT under LinkedIn
- Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
- When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
- Click WEB MARKETING > SOCIAL MEDIA > CREATE NEW
- Activate the GROW TIME APRIL 2026 tag
- Click on the TAGS drop down in the upper right
- You can either search or scroll to find the GROW TIME APRIL 2026 tag
- Click on the tag and your screen will refresh to show only this month's posts
- Be sure you have Total Expert open on one monitor and Grow Time open on another. Follow the social calendar below.
- Use the search bar on the left side and search for the post by name
- Click ACTIONS > SHARE
- Be sure to select the social networks you wish to use (Facebook, LinkedIn, Instagram)
- Under POST DATE select the suggested date according to our social calendar
- Under POST TIME select any time between 8pm and 10pm
- Click on SCHEDULE
- Repeat the above steps for each post on our calendar below
- Reach out to Marketing if you have any questions
Social Posts
All posts below are available in Total Expert under the Grow Time April 2026 tag. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.
Credit Confidence #1 - Good Enough to Buy
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Credit Confidence #2 - Being Prepared

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Credit Confidence #3 - The Cost of Waiting

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Credit Confidence #4 - The Truth About Homebuying

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Where Do You Stand?

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A short conversation now can give you a realistic view of your numbers, timeline, and buying power. Buyers who do this early move faster and with fewer surprises when the right home appears.
If homeownership is on your radar this year, this is a smart place to start. Contact me today to schedule a quick mortgage readiness review. (Link to LO webpage)
Homebuyer Questions #1 - The Right Questions
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Homebuyer Questions #2 - Before You Shop
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Homebuyer Questions #3 - What Lenders Really Look At

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Homebuyer Questions #4 - The Questions Your Loan Officer Will Ask
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Noise vs Reality #1 - The Rate

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Noise vs Reality #2 - Fine Print

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Noise vs Reality #3 - Personalized Beats Advertised

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Noise vs Reality #4 - The Truth About Billboard Interest Rates
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Top Tax Benefits for Homeowners

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Start Your Search With Real Numbers

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Property Red Flags #1 - Scarier Than They Really Are

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Property Red Flags #2 - What Actually Causes Financing Problems?

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Property Red Flags #3 - Not Every Flag Should Scare You

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Property Red Flags #4 - What Matters and What Doesn't

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How Much Equity Is Sitting In Your Home?

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Homeowner Strategy #1 - Low Rate

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Homeowner Strategy #2 - Crunching the Numbers

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Homeowner Strategy #3 - One Size Doesn't Fit All

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Homeowner Strategy #4 - Have a Low Rate?

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Ready For Real Numbers?

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Stay or Improve #1 - Not Everyone is Moving

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Stay or Improve #2 - Upgrade Instead of Moving

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Stay or Improve #3 - Renovation Financing

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Stay or Improve #4 - Thinking About Improving Your Home

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We broke down how renovation loans work, when they make sense, and what homeowners should consider before getting started. Have a read, and when you're done let's talk about renovation options for your home: https://www.castlecookemortgage.com/blog/home-renovation-loan
Spring's Market. Your Move.

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Homeownership Clarity #1 - You're Not Alone

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Homeownership Clarity #2 - The Market Has Changed

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Homeownership Clarity #3 - The Biggest Mistake is Waiting

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Homeownership Clarity #4 - It Doesn't Have to be Complicated

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Training: Keys To Success
We have streamlined and updated our Keys to Success Training Page. From here on, we will always link to this page in this section. We'll post occasional updates here if anything new has been added each month
Grow Time Archive
Watch This Space
Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!
Financial Planner Content
All financial planner content below is available in Total Expert under the Grow Time April 2026 or Financial Planners tags.
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Weekly Rate Update
Weekly rate update posts will appear here every Thursday morning...stay tuned!

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The 30-year fixed-rate mortgage averaged 6.30% as of April 30, 2026, up from last week when it averaged 6.23%. A year ago at this time, the 30-year FRM averaged 6.76%.
The 15-year fixed-rate mortgage averaged 5.64%, up from last week when it averaged 5.58%. A year ago at this time, the 15-year FRM averaged 5.92%.


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