Grow Time
April 2026

April Automations

Throughout 2026, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a full list of Marketing Automations, click here.

  • Buyer Readiness Guide: This email will be sent to all of your agents in Total Expert. Click here for a sample.
    • Send Date: Tuesday, April 7
    • Opt-Out By: Monday, April 6

  • Thinking About Buying a Home?: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Purchase. Click here for a sample.
    • Send Date: Wednesday, April 9
    • Opt-Out By: Monday, April 6

  • Two Buyer Guides: This email will be sent to all of your agents in Total Expert. Click here for a sample.
    • Send Date: Thursday, April 14
    • Opt-Out By: Monday, April 6

  • Expecting a Tax Refund This Year?: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago. Click here for a sample.
    • Send Date: Thursday, April 15
    • Opt-Out By: Monday, April 6

  • What Lenders Look For: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Purchase. Click here for a sample.
    • Send Date: Tuesday, April 20
    • Opt-Out By: Monday, April 6

  • Mortgage Check In: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago. Click here for a sample.
    • Send Date: Tuesday, April 30
    • Opt-Out By: Monday, April 6

  • Additional Emails: Our Tuesday Tidbits Newsletter to real estate agents will be sent out on the following dates:
    • Tuesday, April 21
    • Tuesday, April 28
    • Tuesday, May 5
    • April 7 and April 14 are omitted in favor of the agent emails above
  •  

FHA HOPER Program Content

All FHA HOPER collateral shown below is available in Total Expert under the FHA HOPER Program tag.

FHA HOPER Program
FHA HOPER solar panels_social (3)
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If energy bills are in the forefront of your mind, there's a solution with FHA's HOPER program! With HOPER, you could get up to $13,000 of your home's purchase price to add solar panels to your new home. Cheaper energy is on the horizon. Contact me today to learn more!

FHA HOPER Program (Email)
hoper email
FHA HOPER Program (Flyer)
hoper flyer
FHA HOPER Program (Postcard)
hoper postcard

Check Your Total Expert Contact Tabs!

Have you taken a look at your CONTACTS screen in Total Expert lately? We've assembled a number of tabs related to Customer Intelligence as part of our "Data Analytics Era."

  • High Equity Clients ⏫ - This tab shows you funded clients who have 25% or less LTV in their home.
  • Mid Equity Clients 🔼 - This tab shows you funded clients who have 26%-70% LTV in their home. Both equity tabs exclude any fundings in the last 7 months to avoid EPO.
  • People Shopping Me 😠 - This tab contains anyone who has a current Credit Inquiry Alert detected by Customer Intelligence. This alert only stays on the contact's record for only 7 days, so you will see clients come in and out of this list as the alert expires.
  • Rate Alert! 🚨 - This tab will show you active Rate Drop Alerts for funded clients with a current interest rate that at least 0.5% higher than the current day's rate in Optimal Blue's Mortgage Market Indices. This alert also only lasts for 7 days which is why we created the additional tab below. This alert excludes HELOCs, fundings in the last 6 months, and any second or additional liens to avoid flagging DPA program second mortgages.
  • Rate Improvements ⬇️ - This tab collects your entire database of funded loans under the same parameters above regardless of an active rate alert.
  • Credit Improvements ⬆️ - This is our newest tab for our newest alert for clients who have been denied (or withdrew their application), or leads you manually added to the Credit Monitoring Group and they achieved a 580 FICO score. This alert only lasts for 7 days.
  • Govie Refi Opps 🏦 - Here is where you will find FHA Streamline and VA IRRRL refinance opportunities. VERY IMPORTANT: When you click on this tab, you MUST activate the appropriate filter by selecting from the drop down list on the left hand side. 

Social Media Post Instructions

Important! This month's social media calendar begins on THURSDAY, APRIL 2ND, due to April Fool's Day being included last month.

Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.

Instructions for posting:

  1. Log into Total Expert either via CCMConnect or http://expert.castlecooke.mortgage
  2. Refresh your Integrations
    1. Click on your Name/Photo in the upper right
    2. Click INTEGRATION SETTINGS
    3. Click DISCONNECT under Meta
    4. Click DISCONNECT under LinkedIn
    5. Click CONNECT under Meta
      1. Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
      2. When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
    6. Click CONNECT under LinkedIn
      1. Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
      2. When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
    7. Click WEB MARKETING > SOCIAL MEDIA > CREATE NEW
    8. Activate the GROW TIME APRIL 2026 tag
      1. Click on the TAGS drop down in the upper right
      2. You can either search or scroll to find the GROW TIME APRIL 2026 tag 
      3. Click on the tag and your screen will refresh to show only this month's posts
    9. Be sure you have Total Expert open on one monitor and Grow Time open on another. Follow the social calendar below.
      1. Use the search bar on the left side and search for the post by name
      2. Click ACTIONS > SHARE
      3. Be sure to select the social networks you wish to use (Facebook, LinkedIn, Instagram)
      4. Under POST DATE select the suggested date according to our social calendar
      5. Under POST TIME select any time between 8pm and 10pm
      6. Click on SCHEDULE
    10. Repeat the above steps for each post on our calendar below
    11. Reach out to Marketing if you have any questions 

April's Social Media Schedule

_April growtime (8)

Social Posts

All posts below are available in Total Expert under the Grow Time April 2026 tag. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.

Post Date: April 2
Credit Confidence #1 - Good Enough to Buy

credit confidence 1 (2)
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One of the biggest reasons people wait to start the homebuying process has nothing to do with money. It’s credit fear. Many buyers assume they need a perfect score before even having a conversation. The reality is that waiting for “perfect” often means missing opportunities that are available right now. Before you count yourself out, get real information about what actually matters in today’s market. Let’s talk about your real options and where you stand today.

Post Date: April 3
Credit Confidence #2 - Being Prepared

credit confidence 2
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There’s a common misconception that only borrowers with near-perfect credit qualify for a home loan. That’s not how it works. Loan approvals look at the full picture. Income, debt, assets, and overall financial stability all play a role. Buyers who understand this early make smarter decisions and move faster when the right opportunity shows up. The goal isn’t perfection. It’s preparation. Reach out to review your starting point and build a strategy forward.

Post Date: April 4
Credit Confidence #3 - The Cost of Waiting

credit confidence 3
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We see it all the time. Someone waits months or even years trying to “fix” their credit before talking to a loan officer. During that time, market conditions change, home prices shift, and opportunities pass by. The truth is you don’t need to have everything figured out before starting a conversation. In many cases, knowing your options early helps you improve your position faster. Let's start the conversation now so you know what’s possible.

Post Date: April 5
Credit Confidence #4 - The Truth About Homebuying

credit confidence 4
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Credit myths keep more people out of the market than actual credit issues. From minimum score assumptions to outdated advice, there’s a lot of misinformation that causes buyers to delay when they may already be closer than they think. We broke down the most common credit myths and what really matters when qualifying for a home loan. Read more here and let's talk about your next steps: https://www.castlecookemortgage.com/blog/debunking-credit-myths

Post Date: April 6
Where Do You Stand?

where do you stand
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You don’t have to be buying next week to understand your position.

A short conversation now can give you a realistic view of your numbers, timeline, and buying power. Buyers who do this early move faster and with fewer surprises when the right home appears.

If homeownership is on your radar this year, this is a smart place to start. Contact me today to schedule a quick mortgage readiness review. (Link to LO webpage)

Post Date: April 7
Homebuyer Questions #1 - The Right Questions

LO conversation 1 (1)
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Most people think the mortgage process starts with paperwork. It actually starts with a conversation. Your goals, your timeline, your comfort level, and your financial picture all shape the path forward. The better the conversation upfront, the smoother everything feels later. A great plan starts with the right questions. Drop some questions below in the comments.

Post Date: April 8
Homebuyer Questions #2 - Before You Shop

LO conversation 2 (1)
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Buying a home isn’t just about finding a house you like. It’s about knowing what you want your homeownership journey to accomplish. From budget comfort to timeline to long-term goals, knowing what you want to do upfront helps buyers make stronger decisions and avoid common mistakes later. We broke down 10 important questions to help you think through your strategy before you start shopping. Read more here: https://www.castlecookemortgage.com/blog/your-homeownership-goals-10-questions-to-set-you-up-for-success

Post Date: April 9
Homebuyer Questions #3 - What Lenders Really Look At

LO conversation 3
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Many buyers assume mortgage approval is a mystery. In reality, lenders are looking at a few core areas like credit, income, debt, employment, and assets to understand the full financial picture. Knowing what matters ahead of time helps you prepare with confidence instead of guessing. We broke down what lenders are actually reviewing during the approval process. Read more here: https://www.castlecookemortgage.com/blog/what-do-mortgage-lenders-look-for-when-approving-a-home-loan

Post Date: April 10
Homebuyer Questions #4 - The Questions Your Loan Officer Will Ask

LO conversation 4 (1)
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Your first conversation with a loan officer shouldn’t feel intimidating. In fact, most questions are designed to help your loan officer understand your goals and match you with the right options from the start. If you want to feel more prepared before that first call, this guide walks through the common questions borrowers can expect. Read more here: https://www.castlecookemortgage.com/blog/13-questions-your-mortgage-loan-officer-will-ask

Post Date: April 11
Noise vs Reality #1 - The Rate

Noise vs reality 1
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Rate headlines are everywhere right now. Billboards. Ads. Social posts. Online banners. But the number you see is rarely the full story. Rates depend on factors like credit profile, loan type, down payment, and overall scenario. The question you should be asking is "What rate applies to me" instead of asking "What’s the lowest rate advertised?” Stay tuned over the next few days as we decode market noise vs market reality.

Post Date: April 12
Noise vs Reality #2 - Fine Print

Noise vs reality 2
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Those eye-catching rates you see advertised often come with very specific assumptions. Perfect credit. Large down payments. Certain property types. Specific loan structures. For many buyers, those conditions simply don’t match reality. We're not saying you don’t have great options. But a personalized strategy matters a lot more than headlines, pundits, and analysts... Stay tuned, there's more to come.

Post Date: April 13
Noise vs Reality #3 - Personalized Beats Advertised

Noise vs reality 3
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A mortgage isn’t one-size-fits-all. Two buyers looking at the same home could have very different loan strategies based on their financial picture and long-term plans. That’s why chasing the lowest advertised rate isn’t always the smartest move. The best mortgage strategy is the one that fits your situation, not the one printed in giant numbers on a billboard. We'll talk more about those pesky billboard rates tomorrow...

Post Date: April 14
Noise vs Reality #4 - The Truth About Billboard Interest Rates

Truth behind billboard interest rates (1)
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Not all advertised rates are created equal. We broke down what those big headline numbers often leave out and why understanding the full picture matters when making one of the biggest financial decisions you’ll make. If you’ve ever wondered whether those ultra-low advertised rates are realistic, this is worth the read: https://www.castlecookemortgage.com/blog/the-truth-about-billboard-interest-rates

Post Date: April 15
Top Tax Benefits for Homeowners

tax benefits
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It’s Tax Day! As you file your return, remember that homeownership can impact more than just your monthly payment. Mortgage interest, property taxes, points, and certain improvements may influence your overall tax picture depending on your situation. If you want a quick breakdown of the most common tax benefits tied to owning a home, we put it together here: https://www.castlecookemortgage.com/blog/top-tax-benefits-for-homeowners

Post Date: April 16
Start Your Search With Real Numbers

Home shopping
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Scrolling listings without knowing your buying power can lead to frustration fast. When you understand your comfort range before you shop, every home you look at makes more sense. You filter better. You decide faster. You waste less time. Our advice is to always get pre-qualified first so you have a number to shop with. But if you're already browsing, we can help make your search a little easier. Click the link below to check out listings in your area. (Link to LO Homebot Property Search)

Post Date: April 17
Property Red Flags #1 - Scarier Than They Really Are

Property red flags 1
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Every buyer runs into something during the home search that makes them pause. A repair issue. An inspection note. A concern about the property. The truth is, not every red flag is a deal breaker. Some are common, manageable, and solved every day during the financing process. Smart buyers don’t panic. The right guidance can make all the difference when questions come up. More to come…

Post Date: April 18
Property Red Flags #2 - What Actually Causes Financing Problems?

Property red flags 2
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Buyers often worry about the wrong things. Some property issues look serious but have simple solutions. Meanwhile, other details behind the scenes can have a bigger impact on financing. Understanding the difference and knowing what really matters helps buyers stay confident and make better decisions instead of walking away too early. We'll talk more about those in the coming days...

Post Date: April 19
Property Red Flags #3 - Not Every Flag Should Scare You

Property red flags 3
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Every home has a story. And it's important to understand which issues are manageable and which ones deserve closer attention. The right team can help you evaluate the situation clearly so you can make decisions based on facts, not fear. Ask your real estate agent questions. Communicate and be upfront with your loan officer. Move forward with confidence. Tomorrow, we'll review the most common red flags.

Post Date: April 20
Property Red Flags #4 - What Matters and What Doesn't

Property red flags 4 updated
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Some property concerns can impact financing. Others are more common than most buyers realize. We broke down the red flags that can truly derail a loan and the ones that shouldn’t automatically scare you away. If you want to understand the difference before you start shopping or making offers, this is a great place to start. https://www.castlecookemortgage.com/blog/should-these-red-flags-scare-you-away

Post Date: April 21
How Much Equity Is Sitting In Your Home?

Home equity
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Home values have shifted over the past few years. Many homeowners haven’t looked at their updated equity position. Your home's potential equity can influence future plans, renovations, debt strategy, or long-term financial decisions. Knowing the number puts you in control. If you haven’t reviewed it recently, now is a good time. Click here to access your FREE home equity report. (Link to LO Homebot)

Post Date: April 22
Homeowner Strategy #1 - Low Rate

Homeowner strategy 1
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Many homeowners assume that if they already have a low interest rate, there’s nothing left to review. But a mortgage isn’t just about the rate. Life changes, goals change, and financial strategies evolve over time. The smartest homeowners review their options and make sure their mortgage still supports their bigger financial picture. A quick review can reveal opportunities you didn’t know you had. Contact me today!

Post Date: April 23
Homeowner Strategy #2 - Crunching the Numbers

Homeowner strategy 2
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Even in a market where rates fluctuate, some homeowners are still exploring options. Why? Because refinancing can be about more than lowering a rate. It can be about consolidating or paying off debt, accessing equity, or improving monthly cash flow. Does your current mortgage still fit your goals? Drop your answer in the comments and share why or why not.

Post Date: April 24
Homeowner Strategy #3 - One Size Doesn't Fit All

Homeowner strategy 3
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There are different reasons homeowners refinance, and not all of them are about rate reduction. Some use their home equity strategically. Others adjust loan terms to better match long-term plans. The right approach should depend on your goals, not market headlines. Let's take a look at the strategy behind the numbers and see what could make sense for your situation. Call or text me today!

Post Date: April 25
Homeowner Strategy #4 - Have a Low Rate?

homeowner strategy 4
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Refinancing isn’t only about chasing the lowest rate. In some cases, homeowners with already low rates are still finding ways to improve their overall financial strategy through refinancing options like cash-out or rate and term adjustments. We broke down when it might make sense to explore your options and the different types of refinance strategies available: https://www.castlecookemortgage.com/blog/low-rate-may-still-benefit-refinancing

Post Date: April 26
Ready For Real Numbers?

Real numbers
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At some point, research gives way to action. Getting pre-qualified gives you verified numbers, program options, and a clear picture of what’s possible. It doesn’t lock you into anything. Moving forward with real data and a number to shop with can help you make stronger decisions. Start your application here. (Link to LO CCM:Mobile)

Post Date: April 27
Stay or Improve #1 - Not Everyone is Moving

Stay or Improve 1
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The housing market looks different for everyone. Some homeowners are waiting before making a move. Others are realizing the home they already have might still be the right one, just with a few changes. For many people, staying put means thinking creatively about how their home can better fit their lifestyle. Sometimes the smartest move is improving what you already have.

Post Date: April 28
Stay or Improve #2 - Upgrade Instead of Moving

Stay or Improve 2
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When inventory feels limited or moving feels like a big leap, many homeowners start looking at their current space differently. Could a renovation create the home you want without the stress of moving? From kitchens to additions to functional updates, improving your current home can be a powerful way to build long-term value and comfort. There may be more options than you think...

Post Date: April 29
Stay or Improve #3 - Renovation Financing

Stay or Improve 3
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A lot of people assume home improvements have to come out of savings or credit cards. In reality, there are financing options designed specifically for renovations that allow homeowners to improve their space while planning strategically for the future. The key is understanding what’s possible before assuming it’s out of reach. Tomorrow, we'll explore the options available before making big decisions.

Post Date: April 30
Stay or Improve #4 - Thinking About Improving Your Home

Stay or Improve 4 Updated
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Renovation financing can be a smart option for homeowners who want to upgrade their space without starting over somewhere new.

We broke down how renovation loans work, when they make sense, and what homeowners should consider before getting started. Have a read, and when you're done let's talk about renovation options for your home: https://www.castlecookemortgage.com/blog/home-renovation-loan

Post Date: May 1
Spring's Market. Your Move.

Spring market
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The market moves whether you participate or not. Some buyers sit on the sidelines waiting for perfect conditions. Others gather information, talk through options, and decide based on their own goals. If you’ve been watching from a distance, this is a good time to step in and see what’s possible. Contact me today and let's outline your next steps together. (Link to LO webpage)

Post Date: May 2
Homeownership Clarity #1 - You're Not Alone

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Between headlines, social media opinions, and market predictions, it’s easy to feel overwhelmed about buying a home right now. Many people are stuck trying to figure out what’s real and what’s just noise. The truth is, the market isn’t one-size-fits-all. The right move depends on your situation, your timing, and your goals. The next few days are designed to help you shift toward confidence and make the homebuyer process a lot more clear.

Post Date: May 3
Homeownership Clarity #2 - The Market Has Changed

Homeownership clarity 2
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Today’s buyers are navigating a different market than even a year ago. More inventory in some areas. Different financing strategies. New ways to approach affordability. What worked before isn’t always the only way forward now. Buyers who stay informed and flexible are finding opportunities others overlook. The key is knowing how to navigate what’s happening now. We're working hard to demystify homeownership and help as many buyers as we can.

Post Date: May 4
Homeownership Clarity #3 - The Biggest Mistake is Waiting

Homeownership clarity 3
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There’s no such thing as a perfect market or a perfect moment. The buyers who succeed are usually the ones who gather information, build a plan, and move when the timing makes sense for them, not when the headlines tell them to. What's your homebuying plan? If you don't have one, that's OK. We're here to help.

Post Date: May 5
Homeownership Clarity #4 - It Doesn't Have to be Complicated

Homeownership clarity 4
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If you’ve been trying to make sense of today’s housing market, you’re not alone. We put together resources that break down the homebuying process, what first-time buyers should know, and how to approach homeownership with confidence: https://www.castlecookemortgage.com/blog/demystify-homeownership

Training: Keys To Success

We have streamlined and updated our Keys to Success Training Page. From here on, we will always link to this page in this section. We'll post occasional updates here if anything new has been added each month

Watch This Space

Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!

Financial Planner Content

All financial planner content below is available in Total Expert under the Grow Time April 2026 or Financial Planners tags.

Financial Planners - Add More Value For Self-Employed Clients
over 10% of working americans (2)
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Financial advisors & CPA - conventional mortgages have been the same for over half a century. But you know more than anyone else that the way people work... is definitely not. Now more than ever, Americans are opting for doing business their way - which does not coincide with traditional home loans. We've got a variety of different options to best suit your individual client's needs. Let me help you add more value to your client's portfolio, contact me today. (Link to LO Webpage)

Financial Planners - Everyday Clients Could Start Investing
your everyday clients (1)
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Your clients don't need to come from old money to start investing in real estate. In fact, they may not even need thousands of dollars to use for a down payment. I've got all the details, contact me to learn about our special programs. (Link to LO Webpage)

Financial Planner Tax Email
fp tax email gt
Financial Planners - Add More Value For Self-Employed Clients (Flyer)
more value flyer
Financial Planners - Everyday Clients Could Start Investing (Flyer)
everyday clients flyer

Weekly Rate Update

Weekly rate update posts will appear here every Thursday morning...stay tuned!

Weekly Rate Update - 4.30.26
4.30.26 Weekly Rate - 0924CCMEML051 - social
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The 30-year fixed-rate mortgage averaged 6.30% this week. As rates had modestly declined the last few weeks, purchase demand has accelerated with purchase applications rising to over 20 percent above a year ago. It is clear that purchase demand continues to hold up as prospective buyers react to both modestly lower rates and more inventory to choose from than the last few years.

The 30-year fixed-rate mortgage averaged 6.30% as of April 30, 2026, up from last week when it averaged 6.23%. A year ago at this time, the 30-year FRM averaged 6.76%.

The 15-year fixed-rate mortgage averaged 5.64%, up from last week when it averaged 5.58%. A year ago at this time, the 15-year FRM averaged 5.92%.

Weekly Rate Update - 4.30.26 (Email)
rate email 43026
Weekly Rate Update - 4.30.26 (Flyer)
rate flyer 43026