Grow Time
May 2026
May Automations
Throughout 2026, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a full list of Marketing Automations, click here.
- For Your Clients Who Already Own a Home: This email will be sent to all of your agents in Total Expert. Click here for a sample.
- Send Date: Tuesday, May 12
- Opt-Out By: Monday, May 11
- Thinking About Updating Your Home?: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago and have an estimated LTV of 80% or less. Click here for a sample.
- Send Date: Wednesday, May 13
- Opt-Out By: Monday, May 11
- Still Thinking About Buying?: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Purchase. Click here for a sample.
- Send Date: Wednesday, May 20
- Opt-Out By: Monday, May 11
- Do You Know What Your Home is Worth?: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Refinance. Click here for a sample.
- Send Date: Thursday, May 21
- Opt-Out By: Monday, May 11
- Resources Your Buyers Will Find Useful: This email will be sent to all of your agents in Total Expert. Click here for a sample.
- Send Date: Tuesday, May 26
- Opt-Out By: Monday, May 11
- Additional Emails: Our Tuesday Tidbits Newsletter to real estate agents will be sent out on the following dates:
- Tuesday, May 5
- Tuesday, May 19
- Tuesday, June 2
- May 12 and May 26 are omitted in favor of the agent emails above
FHA HOPER Program Content
All FHA HOPER collateral shown below is available in Total Expert under the FHA HOPER Program tag.
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Financial Planner Content
All Financial Planner collateral shown below is available in Total Expert under the Financial Planners tag.
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Check Your Total Expert Contact Tabs!
Have you taken a look at your CONTACTS screen in Total Expert lately? We've assembled a number of tabs related to Customer Intelligence as part of our "Data Analytics Era."
- High Equity Clients ⏫ - This tab shows you funded clients who have 25% or less LTV in their home.
- Mid Equity Clients 🔼 - This tab shows you funded clients who have 26%-70% LTV in their home. Both equity tabs exclude any fundings in the last 7 months to avoid EPO.
- People Shopping Me 😠 - This tab contains anyone who has a current Credit Inquiry Alert detected by Customer Intelligence. This alert only stays on the contact's record for only 7 days, so you will see clients come in and out of this list as the alert expires.
- Rate Alert! 🚨 - This tab will show you active Rate Drop Alerts for funded clients with a current interest rate that at least 0.5% higher than the current day's rate in Optimal Blue's Mortgage Market Indices. This alert also only lasts for 7 days which is why we created the additional tab below. This alert excludes HELOCs, fundings in the last 6 months, and any second or additional liens to avoid flagging DPA program second mortgages.
- Rate Improvements ⬇️ - This tab collects your entire database of funded loans under the same parameters above regardless of an active rate alert.
- Credit Improvements ⬆️ - This is our newest tab for our newest alert for clients who have been denied (or withdrew their application), or leads you manually added to the Credit Monitoring Group and they achieved a 580 FICO score. This alert only lasts for 7 days.
- Govie Refi Opps 🏦 - Here is where you will find FHA Streamline and VA IRRRL refinance opportunities. VERY IMPORTANT: When you click on this tab, you MUST activate the appropriate filter by selecting from the drop down list on the left hand side.
Social Media Post Instructions
Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.
Instructions for posting:
- Log into Total Expert either via CCMConnect or http://expert.castlecooke.mortgage
- Refresh your Integrations
- Click on your Name/Photo in the upper right
- Click INTEGRATION SETTINGS
- Click DISCONNECT under Meta
- Click DISCONNECT under LinkedIn
- Click CONNECT under Meta
- Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
- When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
- Click CONNECT under LinkedIn
- Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
- When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
- Click WEB MARKETING > SOCIAL MEDIA > CREATE NEW
- Activate the GROW TIME MAY 2026 tag
- Click on the TAGS drop down in the upper right
- You can either search or scroll to find the GROW TIME MAY 2026 tag
- Click on the tag and your screen will refresh to show only this month's posts
- Be sure you have Total Expert open on one monitor and Grow Time open on another. Follow the social calendar below.
- Use the search bar on the left side and search for the post by name
- Click ACTIONS > SHARE
- Be sure to select the social networks you wish to use (Facebook, LinkedIn, Instagram)
- Under POST DATE select the suggested date according to our social calendar
- Under POST TIME select any time between 8pm and 10pm
- Click on SCHEDULE
- Repeat the above steps for each post on our calendar below
- Reach out to Marketing if you have any questions
Social Posts
All posts below are available in Total Expert under the Grow Time May 2026 tag. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.
The Pattern Nobody Talks About

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Your Equity is Doing Nothing Right Now

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A Refinance Doesn't Have to Mean Cash Out

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Stop Waiting for the Perfect Rate

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Mother's Day

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What's Your Home Worth Right Now?

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Why Getting Pre-Qualified Isn't Just a Formality

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Your Credit Score Isn't as Fragile as You Think

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The Advantages Buyers Don't Know They Have

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What Mortgage Insurance Actually Is

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Essential Tips for First Time Homebuyers

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Should You Rent or Buy Right Now?

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What Would Your Payment Actually Look Like?

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Questions You Should Absolutely Ask Your Loan Officer

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How the Mortgage Process Actually Works

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Real Question: Do I Need a Realtor?

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What a Good LO Actually Does For You

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Your Lender Matters More Than Your Rate

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Ready to Find Out What You Qualify For?

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Memorial Day

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Renovation Loans - Pros Cons Reality

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You're a Homeowner Now. What's Next?

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10 Skills Every Homeowner Should Have

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What's Included In Your Monthly Mortgage Payment?

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See What Your Refi Could Save You

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What Could Your Home's Equity Do For You?

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Tools Every Homeowner Should Know About

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Ready, Set, Go!

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Training: Keys To Success
We have updated our Keys to Success Training Page for 2026. If you're new to using our marketing systems or need a refresher, please take some time to browse through the resources available.
Grow Time Archive
Watch This Space
Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!
Reduced VA Appraisal Guidelines Content

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· No peeling paint requirement on homes built after 1978
· MPR compliance requirements are no longer needed for sheds & detached structures
· Radon requirements for builders are not required
· Oxygen depletion sensor or fireplace certification is no longer necessary
Contact me to learn more about the VA Home Loan process today! (LO Webpage Link)

Weekly Rate Update
Weekly rate update posts will appear here every Thursday morning...stay tuned!

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The 30-year fixed-rate mortgage averaged 6.53% as of May 28, 2026, up from last week when it averaged 6.51%. A year ago at this time, the 30-year FRM averaged 6.89%.
The 15-year fixed-rate mortgage averaged 5.87%, up from last week when it averaged 5.85%. A year ago at this time, the 15-year FRM averaged 6.03%.


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