Grow Time
May 2026

May Automations

Throughout 2026, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a full list of Marketing Automations, click here.

  • For Your Clients Who Already Own a Home: This email will be sent to all of your agents in Total Expert. Click here for a sample.
    • Send Date: Tuesday, May 12
    • Opt-Out By: Monday, May 11

  • Thinking About Updating Your Home?: This email will be sent to all of your clients in Total Expert who funded more than 7 months ago and have an estimated LTV of 80% or less. Click here for a sample.
    • Send Date: Wednesday, May 13
    • Opt-Out By: Monday, May 11

  • Still Thinking About Buying?: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Purchase. Click here for a sample.
    • Send Date: Wednesday, May 20
    • Opt-Out By: Monday, May 11

  • Do You Know What Your Home is Worth?: This email will be sent to all contacts currently in Lead or Lead (Prospect) status with a loan purpose of Refinance. Click here for a sample.
    • Send Date: Thursday, May 21
    • Opt-Out By: Monday, May 11

  • Resources Your Buyers Will Find Useful: This email will be sent to all of your agents in Total Expert. Click here for a sample.
    • Send Date: Tuesday, May 26
    • Opt-Out By: Monday, May 11

  • Additional Emails: Our Tuesday Tidbits Newsletter to real estate agents will be sent out on the following dates:
    • Tuesday, May 5
    • Tuesday, May 19
    • Tuesday, June 2
    • May 12 and May 26 are omitted in favor of the agent emails above
  •  

FHA HOPER Program Content

All FHA HOPER collateral shown below is available in Total Expert under the FHA HOPER Program tag.

FHA HOPER Program
FHA HOPER solar panels_social (3)
Caption:
If energy bills are in the forefront of your mind, there's a solution with FHA's HOPER program! With HOPER, you could get up to $13,000 of your home's purchase price to add solar panels to your new home. Cheaper energy is on the horizon. Contact me today to learn more!

FHA HOPER Program (Email)
hoper email
FHA HOPER Program (Flyer)
hoper flyer updated gt
FHA HOPER Program (Postcard)
hoper postcard updated gt

Financial Planner Content

All Financial Planner collateral shown below is available in Total Expert under the Financial Planners tag.

Financial Planners - Add More Value For Self-Employed Clients
over 10% of working americans (2)
Caption:
Financial advisors & CPA - conventional mortgages have been the same for over half a century. But you know more than anyone else that the way people work... is definitely not. Now more than ever, Americans are opting for doing business their way - which does not coincide with traditional home loans. We've got a variety of different options to best suit your individual client's needs. Let me help you add more value to your client's portfolio, contact me today. (Link to LO Webpage)

Financial Planners - Everyday Clients Could Start Investing
your everyday clients (1)
Caption:
Your clients don't need to come from old money to start investing in real estate. In fact, they may not even need thousands of dollars to use for a down payment. I've got all the details, contact me to learn about our special programs. (Link to LO Webpage)

Financial Planner Marketing (Email)
fp marketing email
Financial Planners - Add More Value For Self-Employed Clients (Flyer)
more value flyer
Financial Planners - Everyday Clients Could Start Investing (Flyer)
everyday clients flyer

Check Your Total Expert Contact Tabs!

Have you taken a look at your CONTACTS screen in Total Expert lately? We've assembled a number of tabs related to Customer Intelligence as part of our "Data Analytics Era."

  • High Equity Clients ⏫ - This tab shows you funded clients who have 25% or less LTV in their home.
  • Mid Equity Clients 🔼 - This tab shows you funded clients who have 26%-70% LTV in their home. Both equity tabs exclude any fundings in the last 7 months to avoid EPO.
  • People Shopping Me 😠 - This tab contains anyone who has a current Credit Inquiry Alert detected by Customer Intelligence. This alert only stays on the contact's record for only 7 days, so you will see clients come in and out of this list as the alert expires.
  • Rate Alert! 🚨 - This tab will show you active Rate Drop Alerts for funded clients with a current interest rate that at least 0.5% higher than the current day's rate in Optimal Blue's Mortgage Market Indices. This alert also only lasts for 7 days which is why we created the additional tab below. This alert excludes HELOCs, fundings in the last 6 months, and any second or additional liens to avoid flagging DPA program second mortgages.
  • Rate Improvements ⬇️ - This tab collects your entire database of funded loans under the same parameters above regardless of an active rate alert.
  • Credit Improvements ⬆️ - This is our newest tab for our newest alert for clients who have been denied (or withdrew their application), or leads you manually added to the Credit Monitoring Group and they achieved a 580 FICO score. This alert only lasts for 7 days.
  • Govie Refi Opps 🏦 - Here is where you will find FHA Streamline and VA IRRRL refinance opportunities. VERY IMPORTANT: When you click on this tab, you MUST activate the appropriate filter by selecting from the drop down list on the left hand side. 

Social Media Post Instructions

Schedule all of your social media posts! Click here to jump down to our social media calendar. All posts are loaded and live in Total Expert and ready for you to pre-schedule to your channels. Pro-Tip: Delete and redo your Facebook and LinkedIn integrations before you start scheduling. Why? This will ensure an updated connection between the platforms, and will get you in the habit considering Linked In needs to be refreshed every 2 months. This won't affect your currently scheduled posts.

Instructions for posting:

  1. Log into Total Expert either via CCMConnect or http://expert.castlecooke.mortgage
  2. Refresh your Integrations
    1. Click on your Name/Photo in the upper right
    2. Click INTEGRATION SETTINGS
    3. Click DISCONNECT under Meta
    4. Click DISCONNECT under LinkedIn
    5. Click CONNECT under Meta
      1. Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
      2. When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
    6. Click CONNECT under LinkedIn
      1. Follow the on-screen instructions to log into your Facebook Account and click RECONNECT. Grant permissions if prompted.
      2. When prompted for a Facebook Account, click the dropdown box and select your business page and click UPDATE CONNECTIONS
    7. Click WEB MARKETING > SOCIAL MEDIA > CREATE NEW
    8. Activate the GROW TIME MAY 2026 tag
      1. Click on the TAGS drop down in the upper right
      2. You can either search or scroll to find the GROW TIME MAY 2026 tag 
      3. Click on the tag and your screen will refresh to show only this month's posts
    9. Be sure you have Total Expert open on one monitor and Grow Time open on another. Follow the social calendar below.
      1. Use the search bar on the left side and search for the post by name
      2. Click ACTIONS > SHARE
      3. Be sure to select the social networks you wish to use (Facebook, LinkedIn, Instagram)
      4. Under POST DATE select the suggested date according to our social calendar
      5. Under POST TIME select any time between 8pm and 10pm
      6. Click on SCHEDULE
    10. Repeat the above steps for each post on our calendar below
    11. Reach out to Marketing if you have any questions 

May's Social Media Schedule

_May growtime (9)

Social Posts

All posts below are available in Total Expert under the Grow Time May 2026 tag. Contact Marketing if you need help integrating your Facebook, Instagram, and LinkedIn channels.

Post Date: May 6
The Pattern Nobody Talks About

The pattern nobody talks about
Caption:
Financial stress rarely starts with a missed mortgage payment. It usually starts earlier - credit cards creeping up, car payments getting tight, student loans coming back online. If you own a home, you may have more options than you think, and they don't depend on where rates are today. Read more: castlecookemortgage.com/blog/how-to-refinance-to-pay-off-debt

Post Date: May 7
Your Equity is Doing Nothing Right Now

your equity is doing nothing
Caption:
You've been making payments and home values went up - which means there's a good chance you've built real equity. Meanwhile, credit cards are charging around 20% APR, and auto loans are averaging 9.57% depending on your credit score. A cash-out refinance could let you restructure that expensive debt at a much lower rate. Learn more: castlecookemortgage.com/cash-out-refinance

Post Date: May 8
A Refinance Doesn't Have to Mean Cash Out

refinance doesnt have to mean
Caption:
Dropping mortgage insurance, switching from an ARM to a fixed rate, shortening your term - none of those moves require rates to drop dramatically. The right refinance looks different for every homeowner, and the first step is knowing what your options actually are. Learn more: castlecookemortgage.com/blog/refinance-types

Post Date: May 9
Stop Waiting for the Perfect Rate

stop waiting for the perfect rate
Caption:
While you're waiting on rates, high-interest debt keeps compounding. Your potential home equity doesn't care what the Fed does next month - it could be available right now. If this week got you thinking, that instinct is worth acting on. Get pre-qualified and let's see what you're working with: (LO CCM:Mobile Link)

Post Date: May 10
Mother's Day

mothers day-1
Caption:
Hi mom!

Post Date: May 11
What's Your Home Worth Right Now?

whats your home worth
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A lot has changed in the last few years - home values included. Before you make any moves, it helps to know exactly where you stand. Check your home's estimated value today: (LO Homebot Link)

Post Date: May 12
Why Getting Pre-Qualified Isn't Just a Formality

why getting prequalified
Caption:
Getting pre-qualified isn't just paperwork - it gives you an idea of what you can afford, makes you a stronger buyer, and could help you move fast when the right home comes along. In a competitive market, showing up without one is like showing up to an interview without a resume. See why a pre-qualification is essential: https://www.castlecookemortgage.com/blog/why-should-i-get-prequalified-for-a-mortgage-loan

Post Date: May 13
Your Credit Score Isn't as Fragile as You Think

your credit score
Caption:
What buyer hasn't Googled their credit score the night before talking to a lender and convinced themselves it dropped 40 points? Your score is more resilient than you think - and there's a lot we can do even if it's not perfect. Here's what actually matters: castlecookemortgage.com/blog/understanding-your-fico-score

Post Date: May 14
The Advantages Buyers Don't Know They Have

the advantages buyers dont know
Caption:
Unpopular opinion: waiting for rates to drop isn't a strategy, it's a delay. Buydowns, seller concessions, and adjustable rate options exist specifically for markets like this one. Most buyers don't know what's available because nobody told them. Run your real numbers here: castlecookemortgage.com/house-affordability-calculator

Post Date: May 15
What Mortgage Insurance Actually Is

what mortgage insurance actually is
Caption:
Mortgage insurance gets a bad reputation, but it's not permanent. For some buyers, it's a tool that could help them get into a home sooner. Understanding when it applies and when it drops off can change how you look at your options. Read more: castlecookemortgage.com/blog/what-is-mortgage-insurance

Post Date: May 16
Essential Tips for First Time Homebuyers

tips for first time homebuyers
Caption:
The buyers who come out ahead in a tough market aren't luckier - they're more prepared. A few smart moves before and during the process can make a real difference in what you pay and how fast you close. Check out these tips: castlecookemortgage.com/blog/tips-for-first-time-home-buyers

Post Date: May 17
Should You Rent or Buy Right Now?

should you rent or buy
Caption:
Everyone has an opinion on whether it's a good time to buy. The honest answer is that it depends on your situation - and the math is different for everyone. Run your own numbers and see what actually makes sense for you: castlecookemortgage.com/rent-or-buy-calculator

Post Date: May 18
What Would Your Payment Actually Look Like?

what would your payment actually look like
Caption:
Before you talk yourself out of buying, run the actual numbers. A lot of people are surprised by what their monthly payment would look like - sometimes in a good way. See for yourself: castlecookemortgage.com/monthly-payment-calculator

Post Date: May 19
Questions You Should Absolutely Ask Your Loan Officer

questions you should absolutely ask
Caption:
There's no such thing as a dumb question when you're taking on a mortgage. Knowing what to ask - and what the answers should sound like - is one of the best ways to protect yourself in the process. Here's a good starting list: castlecookemortgage.com/blog/questions-to-ask-your-loan-officer

Post Date: May 20
How the Mortgage Process Actually Works

_how the mortgage process
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The mortgage process feels overwhelming until someone walks you through it step by step - then it's really just a sequence of manageable things. Knowing what's coming makes the whole experience a lot less stressful. Here's what to expect: castlecookemortgage.com/blog/how-mortgage-process-works

Post Date: May 21
Real Question: Do I Need a Realtor?

real question
Caption:
I get asked this more than you'd think, and the honest answer is: a good one is worth their weight in gold. The right agent and the right lender working together can be the difference between a smooth close and a nightmare. Here's how to find a great one: castlecookemortgage.com/blog/how-to-find-a-great-real-estate-agent

Post Date: May 22
What a Good LO Actually Does For You

what a good LO actually does
Caption:
A good loan officer isn't just someone who processes paperwork. They're the person who tells you the truth when a deal doesn't make sense, finds options you didn't know existed, and (with the help of a stellar operations team behind the scenes) keeps the whole thing from falling apart at the finish line. If you're looking for that person, I'd love to connect: (LO Webpage Link)

Post Date: May 23
Your Lender Matters More Than Your Rate

unpopular opinion
Caption:
Unpopular opinion: the mortgage interest rate gets all the attention, but the lender is what determines whether you actually close. A great rate with a slow, unresponsive lender can cost you the house. Choose the loan officer first, then work on the numbers together. Learn more about working with me: (LO Webpage Link)

Post Date: May 24
Ready to Find Out What You Qualify For?

ready to find out what you qualify for
Caption:
Most people are surprised by what they actually qualify for - in both directions. The only way to know is to ask. Getting pre-qualified takes a few minutes and gives you a real number to shop with: (LO CCM:Mobile Link)

Post Date: May 25
Memorial Day

memorial day 2026
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This is a day for honor and remembrance, not sales and barbeques. It's a solemn reminder of the brave members of our armed forces who sacrificed everything in defense of our country.

Post Date: May 26
Renovation Loans - Pros Cons Reality

renovation loans
Caption:
A renovation loan can be a smart way to buy a fixer-upper or upgrade a home you already own - but like any financial tool, it works best when you go in with clear expectations. Here's an honest look at both sides: castlecookemortgage.com/blog/home-renovation-loans-pros-cons

Post Date: May 27
You're a Homeowner Now. What's Next?

youre a homeowner whats next
Caption:
Closing day is exciting, but it's really just the beginning. Knowing what to do in the months after you move in can save you money, protect your investment, and set you up for the next move. Here's a good starting point: castlecookemortgage.com/blog/youre-a-homeowner-now-what

Post Date: May 28
10 Skills Every Homeowner Should Have

ten skills
Caption:
Owning a home comes with a learning curve nobody warned you about. Some of it's fun, some of it's a middle-of-the-night panic - but most of it is manageable if you know what to expect. Here are 10 skills worth having: castlecookemortgage.com/blog/10-essential-skills-for-new-homeowners

Post Date: May 29
What's Included In Your Monthly Mortgage Payment?

whats included in your monthly mortgage payment
Caption:
A lot of first-time buyers are surprised when their payment is higher than expected - because it's not just principal and interest. Taxes, insurance, and sometimes mortgage insurance are all part of the picture. Here's a full breakdown: castlecookemortgage.com/blog/whats-included-in-your-monthly-mortgage-payment

Post Date: May 30
See What Your Refi Could Save You

see what your refi could save you
Caption:
Refinancing isn't always about getting a lower rate - sometimes it's about restructuring debt, dropping mortgage insurance, or shortening your term. Plug in your numbers and see what's possible: castlecookemortgage.com/refinance-calculator

Post Date: May 31
What Could Your Home's Equity Do For You?

what could your home equity
Caption:
Many homeowners have more equity than they realize - and aren't doing anything with it. Whether it's paying down debt, funding a renovation, or just knowing where you stand, your home’s potential equity is a financial tool worth understanding. Learn more: castlecookemortgage.com/refinance

Post Date: June 1
Tools Every Homeowner Should Know About

tools every homeowner
Caption:
Having the right tools around the house isn't just about convenience - it's about being ready when something goes wrong at the worst possible time. Here's a solid starter list for new and seasoned homeowners alike: castlecookemortgage.com/blog/tools-every-homeowner-needs

Post Date: June 2
Ready, Set, Go!

ready, set, go
Caption:
Whether you're thinking about buying, refinancing, or just want to know what your options look like right now - a quick conversation is the best place to start. Let's figure out what makes sense for you: (LO Webpage Link)

Training: Keys To Success

We have updated our Keys to Success Training Page for 2026. If you're new to using our marketing systems or need a refresher, please take some time to browse through the resources available.

Watch This Space

Your Marketing team is hard at work creating new videos, flyers, social posts, email campaigns, and more. When we have something new for the field, we'll update this section. Check back often!

Reduced VA Appraisal Guidelines Content

Reduced VA Appraisal Guidelines
2026 Updated VA Appraisal guidelines v2
Caption:
VA Appraisal Guidelines have been simplified! Here's what's changed:

· No peeling paint requirement on homes built after 1978
· MPR compliance requirements are no longer needed for sheds & detached structures
· Radon requirements for builders are not required
· Oxygen depletion sensor or fireplace certification is no longer necessary

Contact me to learn more about the VA Home Loan process today! (LO Webpage Link)

Reduced VA Appraisal Guidelines (Email)
va appraisal email

Weekly Rate Update

Weekly rate update posts will appear here every Thursday morning...stay tuned!

Weekly Rate Update - 5.28.26
5.28.26 Weekly Rate - 0924CCMEML051 - social
Caption:
The 30-year fixed-rate mortgage averaged 6.53% this week. Pending home sales have increased three months in a row, indicating there’s latent demand and homebuyers are ready to jump back into the market if mortgage rates decline.

The 30-year fixed-rate mortgage averaged 6.53% as of May 28, 2026, up from last week when it averaged 6.51%. A year ago at this time, the 30-year FRM averaged 6.89%.

The 15-year fixed-rate mortgage averaged 5.87%, up from last week when it averaged 5.85%. A year ago at this time, the 15-year FRM averaged 6.03%.

Weekly Rate Update - 5.28.26 (Email)
rate email 52826
Weekly Rate Update - 5.28.26 (Flyer)
rate flyer 52826